Guiding you to choose between Funnel vs. OWOX: 2024

Comparison Summary

Funnel: Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.

OWOX: OWOX BI automates digital marketing reporting by effortlessly collecting, preparing, and analyzing data. This solution provides precise control over performance metrics.

Funnel and OWOX: Customer Satisfaction Data

Most deployed common Use Cases for Funnel and OWOX

How does Funnel and OWOX address your Advertisement Challenges?

Funnel and Owox are both marketing analytics software tools that collect and analyze advertising data. Both tools integrate with multiple advertising platforms and can be used to visualize data and track performance. However, Funnel focuses on providing a complete picture of advertising efforts across multiple channels, while Owox emphasizes consolidating data from various sources including user interactions, advertising costs, and CRM/ERP systems. A limitation of both tools is that data from advertising systems may arrive with a delay.

"...I love the fact that Funnel allows you to essentially just combine all of your advertising data from all of the different advertising platforms you use into one big data set that you can then use to create automated reporting dashboards in Google Data Studio...." Peer review by Greg D, Digital Marketing Manager

"...OWOX BI helped us to evaluate the performance of our advertising campaigns and marketing activities...." Peer review by Sergei K, Product Marketing Manager, Computer Software

Why is Funnel and OWOX the best choice for Campaign Management?

Funnel and Owox both allow users to centralize marketing campaign dashboards into Google Analytics, making it easier to upload cost data. Both tools can also help users measure return on investment for marketing campaigns. Funnel is known for being time-efficient and freeing up campaign manager time, however, it lacks certain features like ad reporting and campaign-level reporting.

"...Measuring Return of Investment for all our marketing campaigns in one single place and with standarized format...." Peer review by Rafal S., Education

"...You never can tell exactly how your online marketing campaigns influence physical purchases...." Peer review by Aleksander K, Chief Marketing Officer

What benefits does Funnel and OWOX offer for Channel Marketing?

Funnel and Owox both offer comprehensive analysis of marketing channels. Funnel consolidates data from multiple online advertising channels into a single platform, enabling users to compare performance across channels. Owox imports advertisement costs into Google Analytics, allowing users to assess the efficiency of different channels. Owox also focuses on omni-channel marketing analysis, including traditional sales channels, while Funnel primarily focuses on online channels.

"...Across all channels and markets, Funnel has become my single source of truth...." Peer review by Christos Stavropoulos, Head of Paid Acquisition, iZettle

"...After costs import in Google Analytics, its very easy to analyze and compare efficiency (ROI, ROAS) of different marketing channels...." Peer review from Marketing and Advertising