Overview: GetResponse and Act-On as Marketing Automation Category solutions.

GetResponse appeals to businesses focusing on effective communication management and targeted email campaigns. It empowers large enterprises by supporting a broad range of features like data export and compliance, vital for comprehensive data handling and security needs. Act-On, on the other hand, offers robust engagement capabilities, excelling in analytics and seamless integration. It's a solid choice for enterprises prioritizing customer relationships and extensive data import operations. Each product exhibits distinct strengths that align with diverse business requirements in marketing automation.

GetResponse and Act-On: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

GetResponse supports key activities like communication management and sending frequent email communications. It aligns with businesses focusing on maintaining consistent customer outreach and effective campaign management. read more →

Act-On shines in communication and engagement management with advanced social media capabilities. It is well-suited for businesses intent on enhancing customer interactions and managing campaigns. read more →

Business Goals

GetResponse helps businesses acquire customers and increase sales. It supports strategic objectives like improving ROI and growing market share through targeted customer relationship enhancements. read more →

Act-On aids businesses in acquiring new customers and enhancing relationships. It focuses on improving ROI and supports strategies for scaling best practices, making it ideal for growth-focused enterprises. read more →

Core Features

Prominent features of GetResponse include extensive analytics, simple data migration, and custom reporting. Such features make it a go-to for enterprises needing strong data handling capabilities. read more →

Act-On is known for its robust analytics and seamless integration tools. These features cater to businesses with complex data import requirements and strong compliance needs. read more →

Vendor Support

GetResponse offers comprehensive support options with 24/7 availability. This appeals to customers seeking continuous and varied forms of assistance, such as chat or email support. read more →

Act-On provides extensive 24/7 vendor support, favoring businesses requiring constant support access, including phone and email, for all-around operational assurance. read more →

Segments and Industries

Large enterprises prominently use GetResponse, especially in marketing and advertising sectors. This indicates a strong alignment with industries focused on broad audience reach through digital channels. read more →

Act-On enjoys wide adoption among large and enterprise segments, particularly in computer software where complex data operations and in-depth analytics are crucial. read more →

Operational Alignment

GetResponse integrates seamlessly within enterprise workflows, emphasizing extensive compliance and privacy features. This suits operations requiring structured data management. read more →

Act-On fits into diverse operational workflows with its efficiency in data import and powerful custom reporting. It caters to enterprises across various scales looking for detailed engagement analytics. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for GetResponse and Act-On

Why is GetResponse and Act-On the best choice for Communication Management?

Both GetResponse and Act On offer automated email communication features. GetResponse excels in building lists and sending emails at optimal times, while Act On focuses on email marketing and integrating with other tools, such as CRM systems and social media platforms. GetResponse emphasizes features for quickly creating landing pages and managing subscriptions, whereas Act On provides SEO optimization and tracking email metrics. However, both platforms have limitations, including potential issues with email delivery or lack of detailed tracking for specific metrics.

"...My Facebook and Twitter followers have increased as well by sending out these emails...." Peer review by Zac T, Comedy Hypnosis & Mentalism Magic, Entertainment

"...The support team is very friendly, always answers my questions immediately, and sends follow up emails...." Peer review by Sam Nedimyer, Senior Content Marketing Specialist, LeagueApps

How efficiently Does GetResponse and Act-On manage your Engagement Management?

Getresponse and Act On are similar in that they can track email engagement and automate email sequences. Getresponse is stronger in sending out newsletters, while Act On excels at integrating with Salesforce and tracking website activity. Getresponse faces limitations in its automation and reporting capabilities, while Act On has room for improvement in engagement features.

"...It truly sucks... for example: In order to send a simple follow up mailing to -"people who didn't open" the first email, it requires an extensive "save search" process which you then have to repeat individually for every campaign I'm surprised at the high feedback score here and hope I've helped save you hours of frustration by just avoiding getresponse...." Peer review by Ed Parry

"...It gives you the flexibility to create high-quality emails and surveys that allow for quick engagement from your targeted prospect or customer base...." Peer review by Rick Juby, Process Consultant, Progressive Insurance

What Are the key features of GetResponse and Act-On for Campaign Management?

GetResponse and Act On both aid in managing marketing campaigns. GetResponse focuses on creating professional-looking campaigns and streamlining email marketing tasks through its intuitive interface. Act On emphasizes tracking website and digital marketing campaign activity and integrating with other software. GetResponse offers a powerful workflow editor for creating complex campaigns and various integrations, while Act On provides automated marketing messages and detailed analytics for email campaigns. Act On has a learning curve for new users.

"...This product really helped my email marketing campaign...." Peer review by SHARKY L., Health, Wellness and Fitness

"...Easy Interface - the WYSIWYG interface makes it extremely easy to build out marketing campaigns in a short amount of time...." Peer review by Sarah Ortega, Marketing & Advertising Assistant, URL Insurance Group