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GetResponse vs Iterable: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of GetResponse vs. Iterable is based on a specific set of business needs and context. The comparison uses 16622 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing GetResponse and Iterable

GetResponse, Iterable, Act-On, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

GetResponse covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Social Media, etc.

Iterable focuses on Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo GetResponse

Focus area

GetResponse is better than Iterable for

Software Failure Risk

  • medium

logo Iterable

Focus area

Iterable is better than GetResponse for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses by GetResponse

Cross-Channel Marketing Platform to Improve Customer Experiences

Age

1998

2013

Financials

PRIVATE

SERIES E

Business Need

Total Processes
(we found evidences for)

117

99

Total Goals
(we found evidences for)

16

17

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring

campaign analytics




generation of new leads


contact list management

creating contact list


content publishing


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


competitive intelligence


referral management


helpdesk management






training & onboarding


conversion management



sales document management

contract management

proposal & quote management


segmentation and targeting






identify target customers

customise loyalty program

create engagement based loyalty



lead qualification: behavioural

lead qualification: technographic


products & pricelist management


conference call management




discount management



account management


relationship management



customer feedback management

measuring net promoter score

measuring customer satisfaction


knowledge management




courses & assessment

create learning path



social media marketing


trade show marketing


promotion management


personalized marketing


outbound marketing


rating and review management


sales commission management




subscription management


business development


sales call management



community building


pipeline management


database marketing


calendar management



influencer marketing


reputation management




performance management



distribution management


category management


relationship marketing


international marketing


lifetime value management



touchpoint management


channel management


sales incentive management


geographic segmentation


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve visibility

  • Improve efficiency

  • Improve navigation

  • Reduce bounce

  • See 13 more
  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • offline

  • text SMS

  • promotions

  • mobile app

  • website

  • on premises

  • omnichannel

  • phone calls

  • causes and charity

  • video

  • newsletter

  • point of sale

  • Facebook

  • user generated content

  • chat

  • coupons

  • trade shows

  • Twitter

  • games

  • blogs

  • Slack

  • events

  • Instagram

  • Pinterest

  • display advertisement

  • print media

  • magazine

  • Facebook at work

  • review sites

  • Amazon

  • mass media

  • television

  • Doubleclick

  • See 33 more
  • e-mail

  • mobile

  • social media

  • offline

  • text SMS

  • promotions

  • mobile app

  • website

  • on premises

  • omnichannel

  • phone calls

  • causes and charity

  • video

  • newsletter

  • point of sale

  • Facebook

  • user generated content

  • chat

  • coupons

  • trade shows

  • Twitter

  • games

  • blogs

  • Slack

  • events

  • Instagram

  • Pinterest

  • display advertisement

  • print media

  • magazine

  • Facebook at work

  • review sites

  • Amazon

  • mass media

  • television

  • Doubleclick

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting