Iterable Overview

Iterable, the cross-channel marketing platform, powers unified customer experiences. It enables creation, optimization, and measurement of every customer interaction.

Use Cases

Customers recommend Engagement Management, Workflow Management, Communication Management, as the business use cases that they have been most satisfied with while using Iterable.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Training & Onboarding
  • Helpdesk Management
  • Segmentation And Targeting
  • Collaboration
  • Loyalty Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Iterable.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Establish Thought Leadership
  • Launch New Products
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Internal Communications
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Iterable Use-Cases and Business Priorities: Customer Satisfaction Data

Iterable works with different mediums / channels such as E-Mail.

Iterable's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Iterable support capabilities include Email Support, Chat Support, Phone Support, etc. also Iterable analytics capabilities include Analytics, and Custom Reports.

Reviews

"I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation" - Anita Taylor

Peer review evidence (same sources as the product rating summary)

"...Easily power marketing campaigns based on engagement and AI, and send email at the best time...." AI Marketing: Advanced Mobile and Email Optimization
"...Iterable enables our team to produce complicated workflows and amazing automation features...." Peer review by Eric Y, Creative Director, Marketing and Advertising
"...These have been extremely helpful in post email blast analytics...." Peer review by Industry Analyst / Tech Writer

Iterable, AgencyAnalytics, Yespo Оmnichannel CDP, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Iterable

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Health, Wellness and Fitness

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Iterable is popular in Hospital & Health Care, Marketing And Advertising, and Health, Wellness And Fitness and is widely used by Mid Market, Small Business, and Enterprise.

Iterable Customer wins, Customer success stories, Case studies

How can Iterable enhance your Engagement Management process?

Why is Iterable the best choice for Workflow Management?

How does Iterable facilitate Communication Management?

What makes Iterable ideal for Campaign Management?

What makes Iterable ideal for Channel Marketing?

8 buyers and buying teams have used Cuspera to assess how well Iterable solved their Marketing Automation needs. Cuspera uses 6263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Iterable testimonial

Anita Taylor

Product Manager

Stack Overflow

I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor
Iterable testimonial

Ben Clark

VP of Customer Retention

SeatGeek

We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. Testimonial By Ben Clark
Iterable testimonial

Anu Verma

VP of Marketing

Care/of

Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma
CUSTOMERS TESTIMONIALS
Iterable testimonial

Anita Taylor

Product Manager

Stack Overflow

I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor
Iterable testimonial

Ben Clark

VP of Customer Retention

SeatGeek

We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. Testimonial By Ben Clark
Iterable testimonial

Anu Verma

VP of Marketing

Care/of

Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma
 

SecurityPal AI

SecurityPal AI Highlighted as Revenue-Enhancing Trust Platform by Iterable

Iterable has adopted SecurityPal AI's platform to enhance security and compliance questionnaire management, leading to $3.3M in sales, faster response times, and reduced open requests. This adoption ...highlights Iterable's focus on operational efficiency and sales enablement through improved trust-building processes.

Read on →
 

ATG Entertainment - Entertainment - Medium

How Iterable’s Deliverability Services Transformed Engagement for ATG Entertainment

ATG Entertainment partnered with Iterable's Deliverability Services to enhance their email marketing strategy, leading to improved sender reputation and increased engagement. The collaboration involv...ed a strategic re-engagement campaign, resulting in an 8% recovery of disengaged users and a 24% click-to-open rate. Iterable's expertise helped ATG maintain a 99.8% deliverability rate and safeguard brand trust.

Read on →
 

TrainingPeaks - Health, Wellness And Fitness - Small

Boulder, USA

Iterable helped TrainingPeaks unify their email and in-app messaging. This led to a 70% in-app click rate and a 6% in-app conversion rate. The time to create weekly newsletters dropped from 10 hours ...to just 20 minutes. TrainingPeaks now delivers personalized content across web, desktop, and mobile. This improved upsells and retention for their endurance training platform.

 

Zoopla - Real Estate - Large

London, UK

Zoopla used Iterable to modernize its tech stack and unify customer data. The company eliminated manual SQL queries and batch uploads, saving time and effort. Iterable’s integration with Segment enab...led more precise geo-intent targeting. Zoopla can now deliver tailored content and recommendations to homehunters. The new system unlocked new revenue streams and improved digital engagement.

 

TodayTix - Entertainment - Medium

New York, USA

TodayTix uses Iterable AI to automate cross-channel marketing. The platform helps them personalize customer experiences using complex data. They save hours by not needing engineering support for camp...aign setup. The team spends more time on strategy and testing. Iterable is user friendly and supports fast personalization.

 

The Dyrt - Internet - Small

Portland, USA

Iterable helped The Dyrt double its weekly app retention in four months. The Dyrt used Iterable’s Catalog to send personalized campsite recommendations. They broke down data silos to improve both ema...il and mobile messaging. Push notification open rates increased by 150%. The Dyrt now builds stronger user loyalty with targeted, relevant messages.

Iterable: The All-in-One Customer Communication Platform

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Iterable

What is Iterable?

Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement.

It is primarily used to create seamless cross-channel customer engagement across e-mail, SMS, push, in-app and social media.

Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.

What is Iterable used for?

Iterable is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Workflow Management and Communication Management .

What are the top features of Iterable?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Iterable.

Who uses Iterable?

Iterable is used by Hospital & Health Care, Marketing And Advertising and Health, Wellness And Fitness among other industries.

What are Iterable alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Experiture Marketing Platform and Omnisend are popular alternatives for Iterable.

Where is Iterable located?

Iterable is headquartered at 71 Stevenson St, #300, San Francisco, CA, 94105.
lightning

Peers used Iterable for engagement management and workflow management

Iterable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.26/5 ★

Read Reviews (53)
Analytics

3.79/5 ★

Read Reviews (277)
Custom Reports

3.41/5 ★

Read Reviews (1035)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.26/5 ★

Read Reviews (53)
Analytics

3.79/5 ★

Read Reviews (277)
Custom Reports

3.41/5 ★

Read Reviews (1035)

Software Failure Risk Guidance

?

for Iterable

Overall Risk Meter

Low Medium High

Top Failure Risks for Iterable

Iterable, Inc News

Executive

Iterable Names Salesforce Veteran Teri Hatfield Chief Revenue Officer

Iterable has appointed Teri Hatfield, a veteran from Salesforce, as its new Chief Revenue Officer. Hatfield will lead global sales and go-to-market strategies, focusing on expanding Iterable's enterprise business. Her experience in enterprise software sales and data analytics aligns with Iterable's goal of enhancing personalized customer engagement using AI.

Executive

AI Customer Engagement Platform Iterable Names Salesforce's Teri Hatfield Chief Revenue Officer

Iterable has appointed Teri Hatfield as Chief Revenue Officer to lead its global revenue and go-to-market strategy. Hatfield, formerly of Salesforce, brings extensive experience in data analytics and AI-driven growth. Her leadership aims to enhance Iterable's enterprise-scale customer engagement platform, focusing on real-time, personalized experiences.

Executive

AI Customer Engagement Platform Iterable Names Salesforce's Teri Hatfield Chief Revenue Officer

Iterable has appointed Teri Hatfield as Chief Revenue Officer. Hatfield, previously at Salesforce, will lead global sales and strategy, focusing on enterprise growth and AI-driven customer engagement. Her expertise in data analytics and high-velocity sales aligns with Iterable's mission to enhance real-time, personalized customer experiences.

Product

Iterable Recognized as Leader in Snowflake's Modern Marketing Data ...

Iterable was recognized as a leader in Snowflake's Modern Marketing Data Stack report for its capabilities in Activation and Delivery. This recognition highlights Iterable's role in enabling real-time customer engagement and cross-channel activation through integration with Snowflake's AI Data Cloud. The collaboration enhances data-driven marketing by facilitating seamless data flows and personalized customer experiences.

Iterable, Inc Profile

Company Name

Iterable, Inc

Company Website

https://iterable.com/

Year Founded

2013

HQ Location

71 Stevenson St, #300, San Francisco, CA, 94105

Employees

501-1000

Social

Financials

SERIES E