Iterable Overview
Iterable, the cross-channel marketing platform, powers unified customer experiences. It enables creation, optimization, and measurement of every customer interaction.
Use Cases
Customers recommend Engagement Management, Workflow Management, Communication Management, as the business use cases that they have been most satisfied with while using Iterable.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Iterable.
Iterable Use-Cases and Business Priorities: Customer Satisfaction Data
Iterable works with different mediums / channels such as E-Mail.
Iterable's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Iterable support capabilities include Email Support, Chat Support, Phone Support, etc. also Iterable analytics capabilities include Analytics, and Custom Reports.
Reviews
"Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different Uls. Unlike other tools I’ve used, iterable is not another hurdle to jump over. It helps me do my job." - Jamie Plankenhorn
Peer review evidence (same sources as the product rating summary)
"...If they\u2019re using their mobile devices, and you send an SMS, the chances of engagement are much greater...." Resources about Growth Marketing and User Engagement
"...Behavioral based segmentation, dynamic lists, and large workflows all have a lot flexibility but that can cause errors in incorrect lists/segments/emails. ...." Peer review by Sheel C., Dir of Operations
"...This platform is designed to help B2C marketers to send the right message to the right devices at the right time...." Peer review
Iterable, AgencyAnalytics, Yespo Оmnichannel CDP, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Iterable
Top Industries
- Hospital & Health Care
- Marketing and Advertising
- Health, Wellness and Fitness
Popular in
- Mid Market
- Small Business
- Enterprise
Iterable is popular in Hospital & Health Care, Marketing And Advertising, and Health, Wellness And Fitness and is widely used by Mid Market, Small Business, and Enterprise.
Iterable Customer wins, Customer success stories, Case studies
What benefits does Iterable offer for Engagement Management?
How efficiently Does Iterable manage your Workflow Management?
How efficiently Does Iterable manage your Communication Management?
What makes Iterable ideal for Campaign Management?
How does Iterable facilitate Channel Marketing?
8 buyers and buying teams have used Cuspera to assess how well Iterable solved their Marketing Automation needs. Cuspera uses 6263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different Uls. Unlike other tools I’ve used, iterable is not another hurdle to jump over. It helps me do my job. Testimonial By Jamie Plankenhorn |
|
Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma |
|
We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. Testimonial By Ben Clark |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jamie Plankenhorn Senior Client Success Manager Shaw/Scott |
Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different Uls. Unlike other tools I’ve used, iterable is not another hurdle to jump over. It helps me do my job. Testimonial By Jamie Plankenhorn |
|
Anu Verma VP of Marketing Care/of |
Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma |
|
Ben Clark VP of Customer Retention SeatGeek |
We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. Testimonial By Ben Clark |
Iterable: The All-in-One Customer Communication Platform
Frequently Asked Questions(FAQ)
for Iterable
What is Iterable?
Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement.
It is primarily used to create seamless cross-channel customer engagement across e-mail, SMS, push, in-app and social media.
Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.
What is Iterable used for?
What are the top features of Iterable?
Who uses Iterable?
What are Iterable alternatives?
Where is Iterable located?
Peers used Iterable for engagement management and workflow management
Iterable Competitors
Iterable Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (53) |
| Analytics | Read Reviews (277) |
| Custom Reports | Read Reviews (1035) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (53) |
| Analytics | Read Reviews (277) |
| Custom Reports | Read Reviews (1035) |
Iterable Integrations
Iterable integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Iterable
Software Failure Risk Guidance
?for Iterable
Overall Risk Meter
Top Failure Risks for Iterable
Iterable, Inc News
Iterable Command Center: A Real-Time View of Marketing Performance
Iterable has launched the Command Center, a centralized tool for real-time marketing performance analysis. Powered by Nova Intelligence, it integrates campaign performance, goals, and alerts into a single view, enabling marketers to make faster decisions and focus on impactful actions. The Command Center enhances efficiency by allowing teams to build, manage, and measure campaigns seamlessly, improving ROI tracking and demonstrating marketing impact.
Iterable Nova Agent targets real-time personalization at enterprise scale
Iterable has launched Nova Agent, an AI-driven tool for real-time customer engagement, enhancing campaign optimization and audience activation. New features include a Command Center, Google Ads integration, and SMS compliance tools, aiming to streamline marketing workflows and improve personalization. This positions Iterable competitively in the AI-native SaaS market, focusing on reducing operational workload while maintaining governance.
Iterable Launches AI Agent to Scale Personalization
Iterable has introduced an AI-powered agent designed to enhance personalization in customer communications. This tool automates tasks like follow-up emails and re-engagement messages, adjusting based on customer behavior without manual segmentation. The AI agent aims to bridge the gap between businesses using AI for customer engagement and those relying on manual processes, offering a scalable solution for personalized interactions.
Iterable launches Nova Agent to automate real-time campaign ...
Iterable introduced Nova Agent, an AI-driven tool that automates real-time personalization in marketing campaigns. Nova Agent continuously adapts messaging based on customer behavior to maintain relevance as campaigns grow. It integrates features like a command center, Google Ads synchronization, and compliance tools. Joybird, a furniture retailer, reported improved campaign setup and optimization with Nova Agent.
Iterable, Inc Profile
HQ Location
71 Stevenson St, #300, San Francisco, CA, 94105
Employees
501-1000
Social
Financials
SERIES E
