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GetResponse vs Lotame: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of GetResponse vs. Lotame is based on a specific set of business needs and context. The comparison uses 11181 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing GetResponse and Lotame

GetResponse, Act-On, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

GetResponse covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Social Media, etc.

Lotame focuses on Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo GetResponse

Focus area

GetResponse is better than Lotame for

Software Failure Risk

  • medium

logo Lotame

Focus area

Software Failure Risk

  • low

About

Marketing Software for Small Businesses by GetResponse

Lotame: DMP Provider | Data Management Platform & Solutions

Age

1998

2006

Financials

PRIVATE

SERIES D

Business Need

Total Processes
(we found evidences for)

117

52

Total Goals
(we found evidences for)

16

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring

campaign analytics



workflow management


generation of new leads


contact list management

creating contact list


content management

content publishing


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


competitive intelligence


referral management


helpdesk management






training & onboarding


conversion management



sales document management

contract management

proposal & quote management


segmentation and targeting






loyalty management

identify target customers

customise loyalty program



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


products & pricelist management


conference call management




discount management



account management


relationship management



customer feedback management

measuring net promoter score


knowledge management




courses & assessment

create learning path



social media marketing


trade show marketing


promotion management


personalized marketing


outbound marketing


rating and review management


sales commission management




subscription management


business development


sales call management



community building


pipeline management


database marketing


calendar management



influencer marketing


reputation management




performance management



distribution management


category management


relationship marketing


international marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve visibility

  • Improve efficiency

  • Improve navigation

  • Reduce bounce

  • See 13 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more

Top Channels

Channels Used

  • mass media

  • television

  • omnichannel

  • website

  • mobile

  • offline

  • phone calls

  • social media

  • trade shows

  • video

  • user generated content

  • blogs

  • mobile app

  • point of sale

  • promotions

  • See 12 more
  • mass media

  • television

  • omnichannel

  • website

  • mobile

  • offline

  • phone calls

  • social media

  • trade shows

  • video

  • user generated content

  • blogs

  • mobile app

  • point of sale

  • promotions

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting