Lotame: Use-Cases, Insights and Reviews | 2025 Cuspera

Lotame Panorama ID helped the Chamber of Commerce of Bogota improve digital advertising. The challenge was to reach small and mid-size businesses after third-party cookies were lost. Clictag and Lota...me ran Colombia's first universal ID campaign. The solution used cookieless targeting with Lotame Panorama ID. Results showed a 21% increase in click-through rate across devices. This proves cookieless third-party data targeting works at scale.
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Lotame Analytics helped Family Trust Federal Credit Union grow loans in a tough market. DashHound used Lotame to combine web and campaign data for better targeting. Persona-driven campaigns led to a ...21% rise in loan applications and a 25% jump in new memberships. Total conversions doubled in six months. Brand awareness grew 40 times. Data-driven marketing improved engagement and cost efficiency.
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Lotame helped KFC run a Connected TV (CTV) campaign for Mother’s Day in Mexico. KFC used Lotame’s audience segments to target diverse viewers with precise messaging. The campaign reached over 1.15 mi...llion people, with a 97% video completion rate and 470,000 impressions in 10 days. KFC’s use of CTV and audience data set them apart in the food and beverage industry. This campaign showed the power of data-driven CTV advertising for strong results.
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Lotame Audience Analytics helped Martini Media improve advertising engagement for a men's luxury watch brand. The challenge was to boost engagement and conversion rates and gain insights into consume...r interests. Martini Media used Lotame's Discovery and Campaign Dashboards to identify top-performing audiences and validate their targeting strategy. The solution delivered a 4.7X higher engagement rate and a 2X higher CTR. The team also uncovered key passion points, like a 178% higher interest in luxury clothing and a 5.2X greater likelihood to be in market for luxury goods.
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Lotame Panorama ID helped Pepsico Mexican Foods run cookieless video campaigns. The brand wanted to improve targeting and performance for future needs. Anagram and Lotame created a data-driven strate...gy to reach users across devices and the open web. The solution delivered 2.2 times more efficient ad delivery and was 2 times less expensive than cookies. Pepsico Mexican Foods extended their advertising reach while saving money.
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Lotame’s Curated Marketplaces helped PHD EMEA reach new audiences for a global CPG drinks brand in the UK, Spain, and Singapore. The challenge was to target luxury travelers and whiskey drinkers effi...ciently. Lotame provided custom audience segments, deep consumer insights, and brand-safe inventory. The campaign achieved up to 33% projected cost savings and a view-through rate above 70%. The solution also reduced ad waste and improved campaign analysis time.
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