Lotame Overview

Lotame's Spherical platform offers a unique edge for digital marketers by transforming data into more actionable insights. This data collaboration tool stands out with its ability to streamline data usage, making it not just faster but also more intuitive. Spherical is particularly beneficial for marketers looking to enhance their digital strategies with smarter data insights. It supports seamless collaboration across various data sources, which is crucial in today's interconnected digital landscape. A noteworthy feature is its leading identity spine, which ensures data accuracy and reliability, a must-have for targeted marketing efforts. By leveraging trusted global data, Spherical helps marketers navigate the complexities of data management with ease. This platform is ideal for those who want to elevate their data strategies without the hassle of complex integrations.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Lotame.

Other use cases:

  • Campaign Management
  • Onboarding
  • Lead Qualification: Demographic
  • Playbook Creation
  • Segmentation And Targeting
  • Identify Target Customers
  • Helpdesk Management
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Lotame.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Launch New Products
  • Grow Market Share
  • Improve Stakeholder Relations
  • Scale Best Practices
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Visibility
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Lotame Use-Cases and Business Priorities: Customer Satisfaction Data

Lotame works with different mediums / channels such as Omnichannel.

Lotame's features include Personalization, and Dashboard. and Lotame support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also Lotame analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact with their product/service (whether it be on our site or across the Web)...." Peer review by Jim Cairl, Director, Online Advertising and Operations, Playbill

Lotame, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Lotame's Spherical platform enhances data intelligence and usability for digital marketers. A demo can be booked to see its capabilities in action.

Popular Business Setting

for Lotame

Top Industries

  • Marketing and Advertising
  • Publishing
  • Information Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Lotame is popular in Marketing And Advertising, Publishing, and Information Services and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Lotame Use Cases

What benefits does Lotame offer for Sending & Publishing Communications?

What benefits does Lotame offer for Engagement Management?

What benefits does Lotame offer for Campaign Management?

How does Lotame facilitate Onboarding?

33+ more Business Use Cases

47 buyers and buying teams have used Cuspera to assess how well Lotame solved their Data Management Platform needs. Cuspera uses 822 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Case Studies

Design

CASE STUDY The Weather Company

Lotame's data collaboration platform helped The Weather Company get faster insights from mobile app data. The Weather Company needed real-time analytics for its travel vertical customers but faced de...lays due to engineering priorities. By using Lotame with AWS Clean Rooms, they achieved a 98% reduction in time to gather insights and made queries 7 times faster and more efficient than before. This let The Weather Company give its customers real-time, actionable insights to improve marketing and product decisions.

Marketing and Advertising

CASE STUDY Martini Media (for a men's luxury watch brand)

Lotame Audience Analytics helped Martini Media improve advertising engagement for a men's luxury watch brand. The challenge was to boost engagement and conversion rates and gain insights into consume...r interests. Martini Media used Lotame's Discovery and Campaign Dashboards to identify top-performing audiences and validate their targeting strategy. The solution delivered a 4.7X higher engagement rate and a 2X higher CTR. The team also uncovered key passion points, like a 178% higher interest in luxury clothing and a 5.2X greater likelihood to be in market for luxury goods.

Marketing and Advertising

CASE STUDY PHD EMEA (for a global CPG drinks brand)

Lotame’s Curated Marketplaces helped PHD EMEA reach new audiences for a global CPG drinks brand in the UK, Spain, and Singapore. The challenge was to target luxury travelers and whiskey drinkers effi...ciently. Lotame provided custom audience segments, deep consumer insights, and brand-safe inventory. The campaign achieved up to 33% projected cost savings and a view-through rate above 70%. The solution also reduced ad waste and improved campaign analysis time.

Food & Beverages

CASE STUDY KFC

Lotame helped KFC run a Connected TV (CTV) campaign for Mother’s Day in Mexico. KFC used Lotame’s audience segments to target diverse viewers with precise messaging. The campaign reached over 1.15 mi...llion people, with a 97% video completion rate and 470,000 impressions in 10 days. KFC’s use of CTV and audience data set them apart in the food and beverage industry. This campaign showed the power of data-driven CTV advertising for strong results.

Consumer Goods

CASE STUDY Pepsico Mexican Foods

Lotame Panorama ID helped Pepsico Mexican Foods run cookieless video campaigns. The brand wanted to improve targeting and performance for future needs. Anagram and Lotame created a data-driven strate...gy to reach users across devices and the open web. The solution delivered 2.2 times more efficient ad delivery and was 2 times less expensive than cookies. Pepsico Mexican Foods extended their advertising reach while saving money.

Real Estate

CASE STUDY RE/MAX and Advance Local

Spherical, Lotame’s data collaboration platform, helped RE/MAX and Advance Local solve the challenge of understanding top prospects as third-party cookies disappear. The platform enabled both compani...es to share and analyze first-party data. They found an 11% overlap in qualified leads, identifying 30,000 unique profiles. Over 200 new consumer attributes were discovered, revealing interests beyond real estate. The collaboration led to smarter marketing strategies and identified new areas for RE/MAX expansion.

Video

An Inside Look at Lotame’s End-to-End Data Collaboration Platform: Spherical

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Frequently Asked Questions(FAQ)

for Lotame

What is Lotame?

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real-time.

Lotame provides solutions for publishers, marketers and agencies to find new customers to increase engagement, and grow revenue through audience data. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. With Lotame Data Management Platform, one can segment the audience and identify consumers who are most likely to engage, convert, and improve ROI.

Lotame’s connected data technologies, curated second-and third-party data exchanges, and high-touch customer service makes the trusted choice for clients that want to build a panoramic view of their customers and activate everywhere no cookies required.

What is Lotame used for?

Lotame is a Data Management Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Sending & Publishing Communications, Advertisement and Engagement Management .

What are the top features of Lotame?

Personalization, Dashboard are some of the top features of Lotame.

Who uses Lotame?

Lotame is used by Marketing And Advertising, Publishing and Information Services among other industries.

What are Lotame alternatives?

Tubular, Digital Pigeon, ELogger and Cerberus FTP Server are popular alternatives for Lotame.

Where is Lotame located?

Lotame is headquartered at 8850 Stanford Blvd Suite 4000 Columbia, MD 21045.
lightning

Peers used Lotame for sending & publishing communications and advertisement

Lotame Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.39/5

Read Reviews (4)
Analytics

4.84/5

Read Reviews (92)
Custom Reports

4.26/5

Read Reviews (113)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.39/5

Read Reviews (4)
Analytics

4.84/5

Read Reviews (92)
Custom Reports

4.26/5

Read Reviews (113)

Software Failure Risk Guidance

?

for Lotame

Overall Risk Meter

Low Medium High

Top Failure Risks for Lotame

Lotame Solutions, Inc. News

Executive

Lotame Expands Operations in ANZ With Appointment of Kirsten Newbery as Agency Sales Director

Lotame has appointed Kirsten Newbery as the Agency Sales Director for ANZ, marking an expansion in the APAC region. Based in Sydney, Newbery will focus on client relationships and audience data partnerships. Her experience in programmatic advertising and strategic partnerships will support Lotame's growth and presence in the region.

M&A

Undertone

Publicis Groupe has acquired Lotame, expanding its global identity footprint. The acquisition aims to enhance Publicis Groupe's data and identity capabilities, leveraging Lotame's expertise in audience creation, enrichment, and identity resolution services.

M&A

Publicis to Acquire Lotame, the Worlds Leading Independent End-to-End Data Solution

Publicis Groupe announced an agreement to acquire Lotame, a leading independent data and identity solution provider, enhancing its AI strategy and expanding its global data reach.

Is Data Collaboration Right for Your Business? Explore the Benefits

We don’t need to tell you first-party data is gold. Digital marketers know that by now. But while some brands and publishers have succeeded in gathering valuable email addresses and mobile IDs, many struggle with scaling and enriching their authenticated user data. This challenge often pushes businesses towards the walled gardens of social media and …

The post Is Data Collaboration Right for Your Business? Explore the Benefits appeared first on Lotame.

Lotame Solutions, Inc. Profile

Company Name

Lotame Solutions, Inc.

Company Website

https://www.lotame.com/

Year Founded

2006

HQ Location

8850 Stanford Blvd Suite 4000 Columbia, MD 21045

Employees

101-250

Social

Financials

SERIES D