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Lotame: Use-Cases, Insights and Reviews | 2024 Cuspera

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Lotame: DMP Provider | Data Management Platform & Solutions

Lotame Overview

Lotame's Spherical platform enhances data intelligence and usability for digital marketers. A demo can be booked to see its capabilities in action.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Lotame.

Other use cases:

Campaign Management
Onboarding
Lead Qualification: Demographic
Playbook Creation
Segmentation And Targeting
Identify Target Customers
Helpdesk Management

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Lotame.

Other priorities:

Enhance Customer Relationships
Improve Efficiency
Enter New Markets Internationally Or Locally
Improve ROI
Launch New Products
Grow Market Share
Improve Stakeholder Relations
Scale Best Practices
Improve Brand Engagement
Build Brand Awareness
Improve Visibility

See all business priorities See less business priorities

Lotame Use-Cases and Business Priorities: Customer Satisfaction Data

Lotame works with different mediums / channels such as Omnichannel.

Lotame's features include Personalization, and Dashboard. and Lotame support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also Lotame analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Good online training platforms &amp; know how centers...." Peer review by C-Level Executive in Product Management

Lotame, Oracle Advertising, Porch Group Media, DataStax Enterprise, Couchbase Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Lotame

Top Industries

Marketing and Advertising
Publishing
Information Services

Popular in

Mid Market
Enterprise
Small Business

Lotame is popular in Marketing And Advertising, Publishing, and Information Services and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Lotame Use Cases

What benefits does Lotame offer for Sending & Publishing Communications?

Lotame's Sending & Publishing Communications capabilities enable publishers to increase ad revenue, uncover insights about site visitors, and personalize content. The platform facilitates data sharing among publishers while maintaining data ownership, security, and transparency. The platform's effectiveness is limited by evolving browser privacy policies.

"...We use Lotame as a DMP to gather behaviours from our publishers, which in turn, we can translate into sellable audiences across our direct and programmatic businesses...." Peer review by Verified User, Strategist in Product Management, Marketing and Advertising

What makes Lotame ideal for Advertisement?

Lotame provides advertising capabilities for companies seeking to reach targeted audiences. It enables advertisers to create and deliver personalized campaigns based on first-party data, optimize campaign reach, and connect with diverse advertising networks. Lotame's effectiveness may be limited for advertisers focused solely on organic reach rather than targeted campaigns.

"...X Lotame Panorama Data Enrichment Solutions for Digital Advertising Learn..." Lotame Data Exchange

What Are the key features of Lotame for Engagement Management?

Lotame Engagement Management enables marketers to build, segment, and scale audiences for omnichannel marketing campaigns. It helps improve engagement, drive consumer acquisition, and reduce ad waste. The platform provides insights into user behavior and audience profiles across various channels and devices. However, Lotame lacks the ability to provide a comprehensive view of users' overall engagement across all digital touchpoints.

"...Originally we used Lotame's platform to offer custom data segments to the market, but we expanded to adding tracking pixels to campaigns to enable reporting to discern the differences between those that engaged and those that did not...." Peer review by Verified User, Employee in Other, Information Services

What makes Lotame ideal for Campaign Management?

What benefits does Lotame offer for Onboarding?

33+ more Business Use Cases

47 buyers and buying teams have used Cuspera to assess how well Lotame solved their Data Management Platform needs. Cuspera uses 822 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Omnicom’s luxury car brand Automotive	Automotive	CASE STUDY Omnicom’s luxury car brand Luxury car brand doubled reach and cut costs by two-thirds using Lotame's cookieless Panorama ID. Read More
RE/MAX & Advance Local Real Estate	Real Estate	CASE STUDY RE/MAX & Advance Local RE/MAX and Advance Local used Lotame's Spherical platform to share first-party data, uncovering new customer insights and an 11% overlap in qualified leads. Read More
DashHound Financial Services	Financial Services	CASE STUDY DashHound Family Trust doubled loan conversions using DashHound and Lotame Analytics for precise targeting and market expansion. Read More

Video

An Inside Look at Lotame’s End-to-End Data Collaboration Platform: Spherical

Video Thumbnail

Frequently Asked Questions(FAQ)

for Lotame

What is Lotame?

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real-time.

Lotame provides solutions for publishers, marketers and agencies to find new customers to increase engagement, and grow revenue through audience data. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. With Lotame Data Management Platform, one can segment the audience and identify consumers who are most likely to engage, convert, and improve ROI.

Lotame’s connected data technologies, curated second-and third-party data exchanges, and high-touch customer service makes the trusted choice for clients that want to build a panoramic view of their customers and activate everywhere no cookies required.

What is Lotame used for?

Lotame is a Data Management Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Sending & Publishing Communications, Advertisement and Engagement Management .

What are the top features of Lotame?

Personalization, Dashboard are some of the top features of Lotame.

Who uses Lotame?

Lotame is used by Marketing And Advertising, Publishing and Information Services among other industries.

What are Lotame alternatives?

Oracle Advertising, Porch Group Media, DataStax Enterprise and Couchbase Server are popular alternatives for Lotame.

Where is Lotame located?

Lotame is headquartered at 8850 Stanford Blvd Suite 4000 Columbia, MD 21045.

lightning

Peers used Lotame for sending & publishing communications and advertisement

Lotame Competitors

More Lotame Alternatives...

Lotame Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.39/5 ★ Read Reviews (4)
Analytics	4.84/5 ★ Read Reviews (92)
Custom Reports	4.26/5 ★ Read Reviews (113)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.39/5 ★ Read Reviews (4)
Analytics	4.84/5 ★ Read Reviews (92)
Custom Reports	4.26/5 ★ Read Reviews (113)

Lotame Integrations

Lotame integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.56/5 ★

Read Reviews (36)

Data Import

4.08/5 ★

Read Reviews (53)

mParticle

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Opera 3

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Annalect

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Webbula Data Appends

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

IPONWEB

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Lotame

Overall Risk Meter

Low Medium High

Top Failure Risks for Lotame

Lotame Feeds

Is Data Collaboration Right for Your Business? Explore the Benefits

We donâ€™t need to tell you first-party data is gold. Digital marketers know that by now. But while some brands and publishers have succeeded in gathering valuable email addresses and mobile IDs, many struggle with scaling and enriching their authenticated user data. This challenge often pushes businesses towards the walled gardens of social media and …

Continue reading "Is Data Collaboration Right for Your Business? Explore the Benefits"

The post Is Data Collaboration Right for Your Business? Explore the Benefits appeared first on Lotame.

01/07/2024 - source

Oracle Shutdown: A Smooth Transition for Advertisers

In light of the recent news that Oracle is shutting down its advertising business, Lotame is here to help ensure advertisers who use Oracle data products do not experience any disruption to their media planning and campaign delivery.Â As an 18-year-young independent adtech business with deep data and tech expertise, we are uniquely positioned to …

Continue reading "Oracle Shutdown: A Smooth Transition for Advertisers"

The post Oracle Shutdown: A Smooth Transition for Advertisers appeared first on Lotame.

17/06/2024 - source

Case Study: The Weather Company Collaborates with Lotame for Faster Data Insights

The Weather Company Collaborates with Lotame for Greater Efficiency and Granularity in Mobile Analytics Download the full case study here. As the worldâ€™s most accurate forecaster, The Weather Company delivers scalable solutions for consumers through its flagship consumer brand, The Weather Channel, as well as its businesses across the advertising, aviation, media industries and more. …

Continue reading "Case Study: The Weather Company Collaborates with Lotame for Faster Data Insights"

The post Case Study: The Weather Company Collaborates with Lotame for Faster Data Insights appeared first on Lotame.

16/06/2024 - source

Lotame Profile

Company Name

Lotame

Company Website

https://www.lotame.com/

Year Founded

2006

HQ Location

8850 Stanford Blvd Suite 4000 Columbia, MD 21045

Employees

101-250

Social

Financials

SERIES D