GMass and Keela, An In-Depth Comparison 2026

Comparison Summary

GMass: GMass allows scheduling, sending mass emails, and mail merge campaigns with Gmail. More features can be learned about by clicking here.

Keela: Keela empowers organizations with affordable nonprofit management software. Funds are raised more effectively, making a greater impact.

This comparison report of GMass vs. Keela is based on a specific set of business needs and context. The comparison uses 5880 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing GMass and Keela

GMass, Saleshandy, Autoklose, etc., belong to a category of solutions that help Email Marketing, whereas Keela, DonorPerfect Fundraising Software, Virtuous CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

GMass covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Keela focuses on Engagement Management with Offline, Communication Management with E-Mail, Contact List Management with E-Mail, Campaign Management with E-Mail, etc.

"It is an incredible extension the help me a lot. I guarantee that is a safe and useful tool to manage your emails, to send mass emails and have many other useful functions. Besides that, the price is good and fair. Although the free edition is so us...eful too, the paid edition really worth it. " - Vinícius Rennó

"In all other nonprofit [tools], things seemed either convoluted, slow, old-fashioned, disjointed, or disconnected. It seems like no matter what [tool] we tried, we could not find the right fit. […] but when we found Keela, it was like finding the on...e. " - Doug Lucas

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

GMass and Keela: Best activities based on customer satisfaction


GMass in Action: Unique Activities

What benefits does GMass offer for Communication Management?
Gmass facilitates sending mass emails directly from Gmail, enabling efficient communication with large groups. The platform allows scheduling, tracking email opens, and sending personalized emails while preserving recipient privacy. Gmass offers a free version with limited email sending capacity, requiring upgrades for higher volume.
"...We took a "dead" list that we had grown and say a 80%+ open rate on our first email send!...." Peer review by Kelly R, Author, Food Photographer, Food Sylist and Professional Blogger, Consumer Services
How does GMass facilitate Campaign Management?
Gmass provides comprehensive campaign management features for large email marketing campaigns. These features include campaign tracking, report generation, and the ability to create individualized email campaigns. However, the software has limitations in the visual presentation of reports and invoices.

Keela in Action: Unique Activities

What Are the key features of Keela for Engagement Management?
Keela enables organizations to manage donor engagement, projects, and events. The platform features a centralized dashboard and inbox for task management, follow-up tracking, and team communication. It also offers donation management capabilities, enabling users to collect donations, issue receipts, and send thank you notes. Keela's user interface is engaging and attractive, but its follow-up component is somewhat automated.
How does Keela facilitate Contact List Management?
Keela facilitates contact list management by enabling users to create, store, and categorize contacts. It allows for tracking interactions and donations, facilitating communication prioritization. Keela's contact management capabilities are limited in their ability to provide advanced filtering options.
"...Bright and colourful, easy to navigate (for the most part), donations are easy to track within contacts as well as within campaigns. ...." Peer review by Zack M., Events and Development Manager, Non-Profit Organization Management
How efficiently Does Keela manage your Helpdesk Management?
Keela provides customer support to non-profit organizations in Canada. The support team collaborates on initiatives designed to educate and provide assistance to organizations. A limitation is that customer support is limited to online methods, excluding phone calls.
"...We are proud supporters of Keela, and have worked closely with their team on a number of initiatives designed to help and support NPOs throughout Canada. ..." Why You Should Go To The Capacity Conference 2019

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign analytics

campaign monitoring


contact list management

creating contact list



social media management

social media analytics

engaging on social media


sales document management

proposal & quote management


generation of new leads





content management


workflow management



helpdesk management


lifetime value management



personalized marketing


loyalty management

identify target customers


influencer marketing


lead qualification

lead qualification: technographic


rating and review management



outbound marketing



training & onboarding


relationship management


membership management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Grow market share

  • Shorten ramp up time

  • Improve efficiency

  • Improve digital and social presence

  • Reduce bounce

  • Improve brand engagement

  • Build brand awareness

  • See 12 more
  • Increase sales & revenue

  • Improve internal communications

  • Enhance customer relationships

  • Scale best practices

  • Improve brand engagement

  • Improve stakeholder relations

  • Increase average basket value

  • See 4 more

Business Setting

GMass Keela
Peer score 4.8 4.3
Peer insights 4568 1312
Top industries
Marketing And Advertising 18.0%
Information Technology And Services 9.0%
Education 9.0%
Non Profit Organization Management 60.0%
Sports 22.0%
Religious Institutions 15.0%
SMB and Mid-Market 86.0% 98.0%
Enterprise 14.0% 2.0%
Pricing GMass

News

Latest GMass news

Friendly Click Tracking Links Are Now Available in GMass

GMass has introduced friendly click tracking links, enhancing the appearance of tracked links to resemble actual URLs. This update aims to improve click-through rates and deliverability by making links more trustworthy and clickable. The feature is available for all GMass users and can be enabled via the account dashboard.

24/07/2026 - source