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Godaddy Email Marketing vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Godaddy Email Marketing vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 18037 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Godaddy Email Marketing and ActiveCampaign

Godaddy Email Marketing, SendX Email Marketing, SmartrMail, etc., belong to a category of solutions that help Email Marketing, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Godaddy Email Marketing covers Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Godaddy Email Marketing

Focus area

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Godaddy Email Marketing for

Software Failure Risk

  • medium

About

Online Marketing | Increase Traffic & Sales - GoDaddy IN

CXA Platform to engage with their customers

Age

1997

2003

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

49

133

Total Goals
(we found evidences for)

8

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management


engagement management

engaging and following up


campaign monitoring


loyalty management

identify target customers

customise loyalty program



helpdesk management




content management

content publishing


account management


sales document management




products & pricelist management


social media management

managing social media account




personalized marketing


training & onboarding


rating and review management




database marketing


courses & assessment

create learning path


competitive intelligence


promotion management


workflow management


customer feedback management

measuring customer satisfaction


generation of new leads







segmentation and targeting


lead qualification: behavioural


lead qualification: technographic


lead qualification: demographic


lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic



pipeline management


relationship management



conversion management


lifetime value management


discount management


knowledge management





trade show marketing





social media marketing



referral management


business development


relationship marketing


outbound marketing



meeting management


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management




membership management


conference call management



channel management


sales commission management


international marketing




touchpoint management





Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Scale best practices

  • See 5 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting