Comparison Summary
This comparison report of Google Ad Manager vs. MediaMath platform is based on a specific set of business needs and context. The comparison uses 3817 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Google Ad Manager and MediaMath platform
Google Ad Manager, Pubmatic Cloud, Media.net, etc., belong to a category of solutions that help Publisher Ad Management, whereas MediaMath platform, Nexxen, Criteo Dynamic Retargeting, etc., belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Google Ad Manager covers Advertisement with Display Advertisement, Communication Management with Display Advertisement, Campaign Management with Display Advertisement, Engagement Management with Games, etc.
MediaMath platform focuses on Advertisement, Engagement Management, Campaign Management with Website, Communication Management, etc.
"As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values a...nd interpreting troubleshooting information positively impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative. " - Javier M
"Extremely collaborative and intelligent, easy to work with and always makes you feel like part of a team. " - Customer
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
MediaMath platform
Focus area
MediaMath platform is better than Google Ad Manager for
Software Failure Risk
About
Integrated Advertising Management Platform - Google Ad Manager
Omnichannel Programmatic Marketing | MediaMath
Financials
SERIES A
SERIES C
Business Need
Total Processes
(we found evidences for)
75
63
Total Goals
(we found evidences for)
12
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Improve ROI
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Enter new markets internationally or locally
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Acquire customers
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Launch new products
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Enhance customer relationships
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Grow market share
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Scale best practices
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Build brand awareness
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Improve visibility
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Improve efficiency
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Improve stakeholder relations
- See 9 more
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Enter new markets internationally or locally
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Improve ROI
-
Establish thought leadership
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Acquire customers
-
Scale best practices
-
Grow market share
-
Build brand awareness
-
Enhance customer relationships
-
Launch new products
-
Improve efficiency
-
Improve visibility
-
Improve digital and social presence
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Improve brand engagement
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Increase sales & revenue
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Improve stakeholder relations
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Increase customer life time value
- See 13 more
Top Channels
Channels Used
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website
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video
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omnichannel
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social media
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mass media
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display advertisement
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television
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mobile
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offline
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promotions
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point of sale
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phone calls
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chat
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mobile app
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print media
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magazine
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review sites
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Facebook
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Doubleclick
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on premises
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Amazon
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Glassdoor
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e-mail
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games
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causes and charity
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LinkedIn
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Twitter
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events
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trade shows
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channel partners
- See 27 more
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website
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video
-
omnichannel
-
social media
-
mass media
-
display advertisement
-
television
-
mobile
-
offline
-
promotions
-
point of sale
-
phone calls
-
chat
-
mobile app
-
print media
-
magazine
-
review sites
-
Facebook
-
Doubleclick
-
on premises
-
Amazon
-
Glassdoor
-
e-mail
-
games
-
causes and charity
-
LinkedIn
-
Twitter
-
events
-
trade shows
-
channel partners
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
