Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

  • Engagement Management
  • Content Management
  • Products & Pricelist Management
  • Digital Marketing
  • Forecasting
  • Sales Call Management
  • Social Media Analytics
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement, Doubleclick, Games, etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc.

Reviews

"After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager." - Ronny Tangguh

Google Ad Manager, Pubmatic Cloud, Media.net, OpenX, Google Admob, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

  • Computer Software
  • Transportation/Trucking/Railroad
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Google Ad Manager Use Cases

How can Google Ad Manager optimize your Communication Management Workflow?

How does Google Ad Manager facilitate Campaign Management?

How can Google Ad Manager optimize your Engagement Management Workflow?

What benefits does Google Ad Manager offer for Content Management?

47+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo
After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh
Google Ad Manager testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo
By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
Google Ad Manager testimonial

Srikanth S

Vice President and General Manager

1Weather
Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo
After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh
Google Ad Manager testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo
By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
Google Ad Manager testimonial

Srikanth S

Vice President and General Manager

1Weather
Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S

Case Studies

COMPANY INDUSTRY CASE STUDIES
Google Ad Manager case study

Bali Hai Cruises
Transportation/Trucking/Railroad
Transportation/Trucking/Railroad
Case Study Bali Hai Cruises

How Bali Hai Cruises increases bookings by 150% and calls by 29%

Read More
Google Ad Manager case study

Bali Hai Cruises
Transportation/Trucking/Railroad
Transportation/Trucking/Railroad
Case Study Bali Hai Cruises

How Bali Hai Cruises increases bookings by 150% and calls by 29%

Read More
Google Ad Manager case study

Archipelago
Computer Software
Computer Software
Case Study Archipelago

How Archipelago increases bookings by 440% using Google Ad Manager

Read More

Video

Reporting on Key Values

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Pubmatic Cloud, Media.Net, OpenX and Google Admob are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (73)
Data Import

3.74/5 ★

Read Reviews (290)

Few API Integrations for Google Ad Manager

OneDesk

4.06 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tremendous

4.32 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Proof

4.59 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google News

AI can improve work life and boost economy, Google UK boss says - Alloa Advertiser

Artificial intelligence tools can help “improve the lives� of UK workers and boost the economy, the managing director of Google UK and Ireland has ...

27/07/2024 - source

ChatGPT maker OpenAI wants to compete with Google with its new AI-powered search ...

Microsoft-backed AI giant OpenAI has announced its entry into the search market with SearchGPT, an AI-powered search engine designed to provide ...

26/07/2024 - source

Google Keeps Expanding in Logistics Industry

There are no shortages of startups in the supply chain and logistics industry, but there is none bigger than Google at the moment. I wrote that back ...

24/07/2024 - source

Google Profile

Company Name

Google

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Facebook Linkedin Twitter

Financials

SERIES A