Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

  • Engagement Management
  • Content Management
  • Products & Pricelist Management
  • Digital Marketing
  • Forecasting
  • Sales Call Management
  • Social Media Analytics
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.

Reviews

"Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads." - Erika Anggreini

Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

  • Computer Software
  • Transportation/Trucking/Railroad
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Google Ad Manager Use Cases

How does Google Ad Manager facilitate Communication Management?

How can Google Ad Manager optimize your Campaign Management Workflow?

How can Google Ad Manager enhance your Engagement Management process?

What solutions does Google Ad Manager provide for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ad Manager testimonial

Srikanth S

Vice President and General Manager

1Weather

Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo

After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ad Manager testimonial

Srikanth S

Vice President and General Manager

1Weather

Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo

After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh

Case Studies

Financial Services

CASE STUDY Millennium bcp

Google Cloud helped Millennium bcp transform its digital banking and personal loan strategy. The bank used BigQuery, Google Analytics 4, and Firebase to analyze customer data and create predictive mo...dels. This led to highly targeted, personalized campaigns. BigQuery-powered audiences achieved a 2.6x higher conversion rate and 2.4x more conversions in owned media. Paid media conversion volume doubled, conversion rates were 1.9x higher, and cost per acquisition dropped by 36%. Millennium bcp now delivers more efficient, data-driven customer experiences.

Retail

CASE STUDY Super-Pharm

Google Cloud Vertex AI helped Super-Pharm improve demand forecasting for its ecommerce site. The company increased inventory accuracy from 50% to 90%. Demand forecasting became 10 times more efficien...t. Super-Pharm optimized its on-site customer journey and modernized IT infrastructure. The solution reduced manual work and improved customer satisfaction.

Retail

CASE STUDY Best Buy

Vertex AI from Google Cloud helped Best Buy bring in-store experiences online. Best Buy used generative AI to create a human-like shopping assistant and summarize thousands of product reviews. The co...mpany automated processes, speeding up production cycles and cutting costs. Best Buy developed product Q&As at a much lower cost. These AI solutions increased customer trust, satisfaction, and revenue.

Information Technology and Services

CASE STUDY Box

Box used Gemini and Vertex AI from Google Cloud to automate metadata extraction. The new AI-driven feature helps Box customers pull data from large documents quickly. This cuts search and extraction ...time from hours to seconds. The solution removes manual work and speeds up business workflows. Box can now handle many document types, including handwritten and unstructured content.

Video

Reporting on Key Values

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (73)
Data Import

3.74/5 ★

Read Reviews (290)

Few API Integrations for Google Ad Manager

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Product

Google debuts Commerce Media Suite in India, available via Google Ads

Google debuts Commerce Media Suite in India, available via Google Ads

Product

Google to shut down Tables, its Airtable alternative, by December 2025

Google will discontinue its Tables service, an Airtable alternative, by December 16, 2025. Launched in 2020, Tables aimed to simplify project management but will now be phased out as Google consolidates resources. Users are advised to migrate data to Google Sheets or AppSheet, which offers deeper integration with Google Workspace.

Product

Google launches Gemini AI Plus with Veo 3 , AI credits , 200GB cloud storage to rival ChatGPT Go

Google has launched the Gemini AI Plus plan, priced at Rs 400, offering features such as access to the Gemini 2.5 Pro model, Veo 3 for video generation, 200 AI credits, and 200GB Google One storage. The plan integrates with Google Workspace apps and aims to rival OpenAI's ChatGPT Go by providing a comprehensive ecosystem for productivity and AI-powered exploration.

Product

Google Launches AI Suggested Plans in Ads Performance Planner

Google has launched AI Suggested Plans in its Ads Performance Planner, leveraging machine learning and historical data to provide pre-built forecasts for Search, PMax, Shopping, and App campaigns. This update aims to reduce planning time by up to 50%, enhancing efficiency in complex bidding environments and promoting proactive ad management with human oversight.

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A