Product Business Settings

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising industries and is widely used by Mid Market, Small Business, and Enterprise.

Google Ad Manager Product Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

How satisfied the customers are with Google Ad Manager use-cases

Reviews

"As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values a...nd interpreting troubleshooting information positively impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative." - Javier M
"We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure." - Christoff S

Google Ad Manager Customer Insights, Testimonials and Case Studies

What makes Google Ad Manager ideal for Communication Management?

How can Google Ad Manager enhance your Campaign Management process?

How does Google Ad Manager facilitate Engagement Management?

How can Google Ad Manager enhance your Content Management process?

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Javier M

Programmatic Sales Manager

Alayans Media

As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative.

Testimonial By Javier M
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr

We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo

By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Javier M

Programmatic Sales Manager

Alayans Media

As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative.

Testimonial By Javier M
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr

We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo

By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
 

Pythian CEO On 175 Percent Google Workspace Growth, AI Vision And New Google Cloud Program

Pythian, a top Google Cloud partner, reported a 175% increase in Google Workspace revenue, driven by the adoption of Google's AI tool, Gemini. The company is leveraging Gemini internally to enhance e...fficiency and productivity. Pythian is also optimistic about Google Cloud's new AI-enhanced Partner Network, which aims to streamline partner success measurement.

Read on →
 

NATO signs major Google deal to ensure secure sovereign cloud

NATO has partnered with Google to implement a secure sovereign cloud solution. This collaboration aims to enhance data security and sovereignty for NATO's digital infrastructure.

Read on →
 

NightCafe Studio Leverages Google Cloud to Power AI Art Creation for 25 Million Users with a Four - Person Team

NightCafe Studio uses Google Cloud's managed services like Firebase, Cloud Run, and Vertex AI to support its AI art platform for 25 million users. This case study highlights how NightCafe, with a tea...m of four, efficiently manages vast data and processes, focusing on innovation rather than infrastructure. Google Cloud's infrastructure underpins NightCafe's scalable and reliable service.

Read on →

Millennium bcp - Financial Services

Google Cloud helped Millennium bcp transform its digital banking and personal loan strategy. The bank used BigQuery, Google Analytics 4, and Firebase to analyze customer data and create predictive mo...dels. This led to highly targeted, personalized campaigns. BigQuery-powered audiences achieved a 2.6x higher conversion rate and 2.4x more conversions in owned media. Paid media conversion volume doubled, conversion rates were 1.9x higher, and cost per acquisition dropped by 36%. Millennium bcp now delivers more efficient, data-driven customer experiences.

Read on →

Super-Pharm - Retail

Google Cloud Vertex AI helped Super-Pharm improve demand forecasting for its ecommerce site. The company increased inventory accuracy from 50% to 90%. Demand forecasting became 10 times more efficien...t. Super-Pharm optimized its on-site customer journey and modernized IT infrastructure. The solution reduced manual work and improved customer satisfaction.

Read on →

Cronos Labs - Information Technology And Services

Cronos Labs used Google Cloud to improve its blockchain platform. The migration cut cloud instance creation time from eight hours to two. Cronos Labs lowered computing costs with Compute Engine's fle...xible virtual machines. Developers now have a better experience with a unified cloud tech stack. Using BigQuery, Cronos Labs combines off-chain and on-chain data for better analytics. The platform is now more scalable, secure, and cost-efficient.

Read on →

Reporting on Key Values

Video Thumbnail
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5

Read Reviews (13)
Analytics

4.58/5

Read Reviews (115)
Custom Reports

3.96/5

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5

Read Reviews (13)
Analytics

4.58/5

Read Reviews (115)
Custom Reports

3.96/5

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Google Ad Manager

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Product
 

Google pushes AI Max tool with in-app ads

Google is promoting its AI Max tool through in-app advertisements, aiming to enhance user engagement and adoption of its AI capabilities. This initiative highlights Google's strategy to integrate AI solutions more deeply into its ecosystem.

Product
 

Introducing the Developer Knowledge API and MCP Server

Google has launched the Developer Knowledge API and Model Context Protocol (MCP) server in public preview. These tools provide developers with a machine-readable gateway to Google's official documentation, ensuring access to the latest updates. The API allows for comprehensive search and retrieval of documentation, while the MCP server enables AI tools to access and utilize this information effectively.

Product
 

Microsofts Publisher Marketplace, Google Tag Update & Multi-Party Approvals PPC Pulse

Google has announced that the standard tag setup is no longer recommended for advertisers, urging a shift to Google Tag Gateway or full server-side tagging setups. This change aims to improve data accuracy by reducing the impact of browser privacy features and ad blockers. Google is promoting this upgrade through partnerships and integrations, such as with Webflow, to facilitate easier adoption for advertisers.

Financial
 

Google Reports Strongest Q4: Annual Revenue Surges Beyond $400 as AI demand drives growth - Goodreturns

Google reported a record annual revenue of over $400 billion for 2025, driven by strong demand for AI tools across its services. Alphabet's Q4 results showed a 48% YoY growth in Google Cloud, reaching $17.7 billion, fueled by enterprise AI infrastructure demand. The Gemini AI models now process over 10 billion tokens per minute, with 750 million monthly active users.

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A