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Google Ad Manager vs Rakuten Advertising: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Google Ad Manager medium Failure Risk for Rakuten Advertising medium
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Comparison Summary

This comparison report of Google Ad Manager vs. Rakuten Advertising is based on a specific set of business needs and context. The comparison uses 2741 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Google Ad Manager and Rakuten Advertising

Google Ad Manager, Pubmatic Cloud, Media.net, etc., belong to a category of solutions that help Publisher Ad Management, whereas Rakuten Advertising belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Google Ad Manager covers Advertisement with Display Advertisement, Communication Management with Display Advertisement, Campaign Management with Display Advertisement, Engagement Management with Games, etc.

Rakuten Advertising focuses on Advertisement, Engagement Management, Communication Management with Mobile, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Google Ad Manager

Focus area

Google Ad Manager is better than Rakuten Advertising for

Software Failure Risk

  • medium

logo Rakuten Advertising

Focus area

Software Failure Risk

  • medium

About

Integrated Advertising Management Platform - Google Ad Manager

Rakuten Advertising | Combines Rakuten's media properties; affiliate, display and search marketing

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

75

19

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (631)

Read Reviews (24)

communication management

Read Reviews (274)

Read Reviews (8)

sending & publishing communications

Read Reviews (270)

Read Reviews (8)

campaign management

Read Reviews (57)

Read Reviews (4)

campaign analytics

Read Reviews (11)

Read Reviews (0)

campaign monitoring

Read Reviews (9)

Read Reviews (0)

engagement management

Read Reviews (30)

Read Reviews (8)

engaging and following up

Read Reviews (27)

Read Reviews (4)

content management

Read Reviews (21)

Read Reviews (0)

content publishing

Read Reviews (14)

Read Reviews (0)

content curation

Read Reviews (2)

Read Reviews (0)

searching for content

Read Reviews (2)

Read Reviews (0)

products & pricelist management

Read Reviews (17)

Read Reviews (0)

social media management

Read Reviews (14)

Read Reviews (0)

social media analytics

Read Reviews (11)

Read Reviews (0)

sales call management

Read Reviews (12)

Read Reviews (0)

helpdesk management

Read Reviews (10)

Read Reviews (0)

sales document management

Read Reviews (5)

Read Reviews (0)

proposal & quote management

Read Reviews (3)

Read Reviews (0)

generation of new leads

Read Reviews (5)

Read Reviews (0)

segmentation and targeting

Read Reviews (4)

Read Reviews (0)

workflow management

Read Reviews (4)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (0)

revenue cycle management

Read Reviews (3)

Read Reviews (0)

follower management

Read Reviews (2)

Read Reviews (0)

competitive intelligence

Read Reviews (2)

Read Reviews (1)

account management

Read Reviews (2)

Read Reviews (0)

loyalty management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase sales & revenue

  • Improve visibility

  • See 6 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • promotions

  • user generated content

  • blogs

  • video

  • review sites

  • Yelp

  • offline

  • on premises

  • point of sale

  • See 8 more

  • mobile

  • mobile app

  • promotions

  • user generated content

  • blogs

  • video

  • review sites

  • Yelp

  • offline

  • on premises

  • point of sale

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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No Data

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting