cuspera logo CUSPERA

Google Analytics 360 vs Google Tag Manager: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Google Analytics 360 vs. Google Tag Manager is based on a specific set of business needs and context. The comparison uses 10546 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Google Analytics 360 and Google Tag Manager

Google Analytics 360, Adobe Analytics, Quantcast Measure, etc., belong to a category of solutions that help Digital Analytics, whereas Google Tag Manager, Ensighten Tag Management, Denodo Platform, etc., belong to a category of solutions that help Tag Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Google Analytics 360 covers Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

Google Tag Manager focuses on Advertisement with Social Media, Communication Management with Website, Engagement Management with Website, Campaign Management with Website, etc.

"The Analytics 360 and Display and Video 360 integration coupled with CRM data has allowed us to utilise the rich Analytics 360 dataset for the first time in driving significant improvements in conversion rates and lower costs per acquisition. " - Andrew Morris

"With Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better. " - Mona Gandhi

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Google Analytics 360

Focus area

Google Analytics 360 is better than Google Tag Manager for

Software Failure Risk

  • medium

logo Google Tag Manager

Focus area

Google Tag Manager is better than Google Analytics 360 for

Software Failure Risk

  • medium

About

Business Analytics Tools & Solutions to better understand customers

Google Tag Manage

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

83

91

Total Goals
(we found evidences for)

17

16

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media



communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding



content publishing




sales document management

contract management

proposal & quote management



helpdesk management


generation of new leads


sales call management


touchpoint management




competitive intelligence


conversion management



personalized marketing



social media marketing



international marketing


customer feedback management


workflow management


channel management



knowledge management


loyalty management


segmentation and targeting



lead qualification







products & pricelist management


performance management


attribution management


contact list management



follower management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more
  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Increase customer life time value

  • Improve consistency

  • Shorten ramp up time

  • Improve digital and social presence

  • Establish thought leadership

  • See 13 more

Top Channels

Channels Used

  • website

  • social media

  • Facebook

  • phone calls

  • video

  • e-mail

  • user generated content

  • blogs

  • offline

  • LinkedIn

  • chat

  • Twitter

  • display advertisement

  • promotions

  • mobile

  • point of sale

  • Doubleclick

  • newsletter

  • mobile app

  • review sites

  • on premises

  • causes and charity

  • channel partners

  • Snapchat

  • Instagram

  • Pinterest

  • trade shows

  • events

  • games

  • print media

  • magazine

  • Slack

  • See 29 more
  • website

  • social media

  • Facebook

  • phone calls

  • video

  • e-mail

  • user generated content

  • blogs

  • offline

  • LinkedIn

  • chat

  • Twitter

  • display advertisement

  • promotions

  • mobile

  • point of sale

  • Doubleclick

  • newsletter

  • mobile app

  • review sites

  • on premises

  • causes and charity

  • channel partners

  • Snapchat

  • Instagram

  • Pinterest

  • trade shows

  • events

  • games

  • print media

  • magazine

  • Slack

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

high

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting