Google Analytics 360 vs. MonsterInsights: Digital Analytics Solution Comparison 2025

Overview: Google Analytics 360 and MonsterInsights as Digital Analytics Category solutions.

Google Analytics 360 excels with powerful analytics and comprehensive integrations, making it ideal for large enterprises needing advanced data insights. MonsterInsights is simpler but effective for those focused on enhancing web presence with robust social media management tools, suiting enterprises aiming to boost brand awareness. Both serve distinct user segments and operational needs within the digital analytics sphere, offering targeted capabilities and support options that reflect their specific usage scenarios.

Google Analytics 360: Google Analytics 360 provides businesses with tools to better understand customers. These insights help in driving growth.

MonsterInsights: MonsterInsights is the best Google Analytics plugin for WordPress, providing essential stats. It offers comprehensive features to track and analyze website performance.

Google Analytics 360 and MonsterInsights: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Google Analytics 360 provides strong advertisement and engagement management capabilities, focusing on digital marketing and social media management. read more →

MonsterInsights emphasizes social media and communication management, enhancing the ability to manage social engagement and content publishing. read more →

Business Goals

Google Analytics 360 helps businesses acquire customers, enhance relationships, improve ROI, and enter new markets. read more →

MonsterInsights supports objectives like acquiring customers, increasing sales, and improving digital presence. read more →

Core Features

Google Analytics 360 is packed with AI-powered analytics, custom reports, and extensive data import/export features. read more →

MonsterInsights offers effective custom reporting along with data import/export capabilities, with an emphasis on website integration. read more →

Vendor Support

Google Analytics 360 offers robust support with 24/7 availability and multiple communication channels. read more →

MonsterInsights provides basic support, mainly through email, chat, and limited 24/7 availability. read more →

Segments and Industries

Google Analytics 360 is used heavily by mid-market and large enterprises, with traction in computer software and telecommunications. read more →

MonsterInsights appeals to large enterprises in marketing and advertising, with a narrower industry focus. read more →

Operational Alignment

Google Analytics 360 is designed for complex environments requiring detailed analysis and reporting. read more →

MonsterInsights integrates smoothly with workflows focused on social media and content, ideal for enhancing digital presence. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

high

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Phone Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Google Analytics 360 and MonsterInsights

How does Google Analytics 360 and MonsterInsights address your Advertisement Challenges?

Google Analytics 360 and Monsterinsights both help track advertisement performance. Google Analytics 360 can connect to various Google marketing products to provide data on the impact of advertising on sales, while Monsterinsights focuses on tracking clicks on banner ads, outbound links, and AdSense performance. Google Analytics 360 is designed for companies with larger budgets, and Monsterinsights is a WordPress plugin that is more accessible for smaller businesses. One limitation of Google Analytics 360 is that it can be difficult to differentiate between multiple Google Ads accounts.

"...Helping to improve our advertising for the articles that our writers create...." Peer review by Ellen P, Editor

"...For example in beauty, I d reach out to offer content on their website, buy banner ads on their sites, speak at their conferences or buy a placement in their newsletters...." 13 Branding Strategies for Standing Out in Saturated Markets

What makes Google Analytics 360 and MonsterInsights ideal for Social Media Management?

Google Analytics 360 and Monsterinsights both provide social media management features. Google Analytics 360 offers more advanced reporting options, including unsampled reports and customizable charts. Monsterinsights focuses on integrating Google Analytics with WordPress, making it easier to view reports within the platform. However, Google Analytics 360 is limited in user segmentation, allowing only 90 days of analysis.

"...I would highly recommend Google Analytics Premium to other advertising agencies to monitor, optimize, and help report on site analytics...." Peer review by Lauren P, Analyst, Marketing and Advertising

"...With MonsterInsights, it s really easy and quick to exclude WordPress admin traffic from Google Analytics reports...." How to Stop Google Analytics from Tracking Logged In Users in WordPress

Why is Google Analytics 360 and MonsterInsights the best choice for Engagement Management?

Google Analytics 360 and Monsterinsights both offer insights into user engagement. Google Analytics 360 provides a broader view of engagement across various digital platforms, including websites, apps, and emails. Monsterinsights focuses on website engagement, offering specific metrics like scroll depth and content optimization recommendations. While both tools provide data on user interaction, Google Analytics 360 has more extensive reporting capabilities and integration with other Google products.