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Google Analytics vs Google Tag Manager: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Google Analytics vs. Google Tag Manager is based on a specific set of business needs and context. The comparison uses 145007 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Google Analytics and Google Tag Manager

Google Analytics, Adobe Analytics, MonsterInsights, etc., belong to a category of solutions that help Digital Analytics, whereas Google Tag Manager, Ensighten Tag Management, Denodo Platform, etc., belong to a category of solutions that help Tag Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Google Analytics covers Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.

Google Tag Manager focuses on Advertisement with Social Media, Communication Management with Website, Engagement Management with Website, Campaign Management with Website, etc.

"We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties. " - Esteban Bascur Heredia

"With Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better. " - Mona Gandhi

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Google Analytics

Focus area

Google Analytics is better than Google Tag Manager for

Software Failure Risk

  • medium

logo Google Tag Manager

Focus area

Software Failure Risk

  • medium

About

Web analytics service that provides statistics and basic analytical tools

Google Tag Manage

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

145

91

Total Goals
(we found evidences for)

23

16

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account



engagement management

engaging and following up



communication management

sending & publishing communications

tracking & monitoring communications


searching for content





generation of new leads


competitive intelligence


training & onboarding


social media marketing



sales call management

call transcription




lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic


conversion management


segmentation and targeting


sales document management

proposal & quote management

contract management







loyalty management

identify target customers

customise loyalty program


rating and review management


courses & assessment

create learning path

track learning progress


customer feedback management

measuring customer satisfaction

measuring net promoter score



knowledge management

creating knowledge base




products & pricelist management


business development


lifetime value management


workflow management


trade show marketing




account management



contact list management

creating contact list


performance management




personalized marketing



channel management


relationship management



influencer marketing






touchpoint management


promotion management



sales review & feedback


geographic segmentation





international marketing


referral management


discount management



follower management





community building



database marketing


advocacy management


community marketing




category management



relationship marketing


revenue cycle management



attribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more
  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Increase customer life time value

  • Improve consistency

  • Shorten ramp up time

  • Improve digital and social presence

  • Establish thought leadership

  • See 13 more

Top Channels

Channels Used

  • website

  • social media

  • Facebook

  • phone calls

  • video

  • e-mail

  • user generated content

  • blogs

  • offline

  • LinkedIn

  • chat

  • Twitter

  • display advertisement

  • promotions

  • mobile

  • point of sale

  • Doubleclick

  • newsletter

  • mobile app

  • review sites

  • on premises

  • causes and charity

  • channel partners

  • Snapchat

  • Instagram

  • Pinterest

  • trade shows

  • events

  • games

  • print media

  • magazine

  • Slack

  • See 29 more
  • website

  • social media

  • Facebook

  • phone calls

  • video

  • e-mail

  • user generated content

  • blogs

  • offline

  • LinkedIn

  • chat

  • Twitter

  • display advertisement

  • promotions

  • mobile

  • point of sale

  • Doubleclick

  • newsletter

  • mobile app

  • review sites

  • on premises

  • causes and charity

  • channel partners

  • Snapchat

  • Instagram

  • Pinterest

  • trade shows

  • events

  • games

  • print media

  • magazine

  • Slack

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting