Comparison Summary
This comparison report of Google Analytics vs. Google Tag Manager is based on a specific set of business needs and context. The comparison uses 145007 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Google Analytics and Google Tag Manager
Google Analytics, Adobe Analytics, MonsterInsights, etc., belong to a category of solutions that help Digital Analytics, whereas Google Tag Manager, Ensighten Tag Management, Denodo Platform, etc., belong to a category of solutions that help Tag Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Google Analytics covers Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.
Google Tag Manager focuses on Advertisement with Social Media, Communication Management with Website, Engagement Management with Website, Campaign Management with Website, etc.
"The insights we’ve gained from Analytics and working with Search Discovery continue to positively influence our business decisions. Not only are our marketing decisions well-informed, but our digital content is driven by user experience and eng...agement. We’re looking to the future with enthusiasm and optimism. " - Ashleigh Bunn
"As a technology company, it is very important for us to remain cutting-edge, especially in marketing and engineering. With Tag Manager, we are able to do exactly this. Marketing has found a new level of autonomy and sophistication with our campaigns..., while engineering is able to focus on higher-level projects that will continue to propel us forward in our industry. " - Jack Chang
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Google Analytics
Focus area
Google Analytics is better than Google Tag Manager for
Software Failure Risk
About
Web analytics service that provides statistics and basic analytical tools
Google Tag Manage
Financials
SERIES A
SERIES A
Business Need
Total Processes
(we found evidences for)
145
91
Total Goals
(we found evidences for)
23
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Improve ROI
-
Enhance customer relationships
-
Increase sales & revenue
-
Improve digital and social presence
-
Improve efficiency
-
Grow market share
-
Build brand awareness
-
Scale best practices
-
Enter new markets internationally or locally
-
Increase customer life time value
-
Reduce bounce
-
Improve brand engagement
-
Launch new products
-
Improve internal communications
-
Establish thought leadership
-
Improve stakeholder relations
-
Manage risk
-
Improve visibility
-
Improve navigation
-
Shorten ramp up time
-
Increase average basket value
-
Improve consistency
- See 20 more
-
Acquire customers
-
Improve ROI
-
Enter new markets internationally or locally
-
Increase sales & revenue
-
Enhance customer relationships
-
Scale best practices
-
Improve stakeholder relations
-
Improve efficiency
-
Build brand awareness
-
Launch new products
-
Grow market share
-
Increase customer life time value
-
Improve consistency
-
Shorten ramp up time
-
Improve digital and social presence
-
Establish thought leadership
- See 13 more
Top Channels
Channels Used
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website
-
social media
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Facebook
-
phone calls
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video
-
e-mail
-
user generated content
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blogs
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offline
-
LinkedIn
-
chat
-
Twitter
-
display advertisement
-
promotions
-
mobile
-
point of sale
-
Doubleclick
-
newsletter
-
mobile app
-
review sites
-
on premises
-
causes and charity
-
channel partners
-
Snapchat
-
Instagram
-
Pinterest
-
trade shows
-
events
-
games
-
print media
-
magazine
-
Slack
- See 29 more
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website
-
social media
-
Facebook
-
phone calls
-
video
-
e-mail
-
user generated content
-
blogs
-
offline
-
LinkedIn
-
chat
-
Twitter
-
display advertisement
-
promotions
-
mobile
-
point of sale
-
Doubleclick
-
newsletter
-
mobile app
-
review sites
-
on premises
-
causes and charity
-
channel partners
-
Snapchat
-
Instagram
-
Pinterest
-
trade shows
-
events
-
games
-
print media
-
magazine
-
Slack
- See 29 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
