Comparison Summary

Google Analytics: Google Analytics offers tools to measure advertising ROI and analyze data from various platforms to make informed business decisions. GA4 enhances tracking of market trends and customer behavior, aiding in customer retention.

Supermetrics: Supermetrics streamlines marketing data for better control and growth. A 14-day free trial is available without requiring a credit card.

logo Google Analytics

Focus area

Google Analytics is better than Supermetrics for

Software Failure Risk

  • medium

logo Supermetrics

Focus area

Supermetrics is better than Google Analytics for

Software Failure Risk

  • medium

Google Analytics and Supermetrics: Customer Satisfaction Data

Most deployed common Use Cases for Google Analytics and Supermetrics

What makes Google Analytics and Supermetrics ideal for Advertisement?

Google Analytics and Supermetrics both track advertising performance. Google Analytics focuses on website activity and integrates with Google Ads, while Supermetrics connects to various third-party platforms such as Facebook Ads, LinkedIn Ads, and Twitter Ads. Supermetrics allows users to combine data from different platforms into a single report, while Google Analytics provides a broader view of website performance. Supermetrics has limitations, such as the lack of connectors for some platforms like Bing Ads and Adjust.
"...Google Analytics provides you with everything you need to track performance for a website including how ads can help. ...." Peer review by Justin M., Engagement Lead, Initial Design Cohort Member, Non-Profit Organization Management
"...Supermetrics has developed connectors with a lot of common marketing tools (AdWords, Bing, Facebook Ads, Linkedin Ads, twitter Ads, Analytics, Data Studio...)...." Peer review by Enrique C, Director Operaciones. Consultor Marketing Online SEO SEM Adwords Bing Analytics

What benefits does Google Analytics and Supermetrics offer for Social Media Management?

How does Google Analytics and Supermetrics address your Campaign Management Challenges?

Google Analytics in Action: Unique Use Cases

How can Google Analytics optimize your Engagement Management Workflow?

How can Google Analytics enhance your Communication Management process?

Supermetrics in Action: Unique Use Cases

How does Supermetrics facilitate Digital Marketing?

What benefits does Supermetrics offer for Referral Management?

About

Web analytics service that provides statistics and basic analytical tools

Supermetrics™ - Best Coverage of Your Metrics‎....

Financials

SERIES A

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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high

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting