Comparison Summary
This comparison report of Google Marketing vs. Google Tag Manager is based on a specific set of business needs and context. The comparison uses 9984 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Google Marketing and Google Tag Manager
Google Marketing, Bannerflow, Adobe Advertising Cloud, etc., belong to a category of solutions that help Digital Advertising Platform, whereas Google Tag Manager, Ensighten Tag Management, Denodo Platform, etc., belong to a category of solutions that help Tag Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Google Marketing covers Advertisement with Display Advertisement, Campaign Management with Display Advertisement, Digital Marketing with Display Advertisement, Communication Management with Display Advertisement, etc.
Google Tag Manager focuses on Advertisement with Social Media, Communication Management with Website, Engagement Management with Website, Campaign Management with Website, etc.
"The results are incredible, it actually helped us transform our whole vision. We want to be a global brand. Google Marketing Platform facilitates that growth. " - Martijin van der Zee
"With Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better. " - Mona Gandhi
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Google Marketing
Focus area
Google Marketing is better than Google Tag Manager for
Software Failure Risk
Google Tag Manager
Focus area
Google Tag Manager is better than Google Marketing for
Software Failure Risk
About
Google Marketing Platform - Unified Advertising and Analytics
Google Tag Manage
Financials
SERIES A
SERIES A
Business Need
Total Processes
(we found evidences for)
89
91
Total Goals
(we found evidences for)
16
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Enter new markets internationally or locally
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Launch new products
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Increase sales & revenue
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Grow market share
-
Build brand awareness
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Improve ROI
-
Improve efficiency
-
Enhance customer relationships
-
Improve digital and social presence
-
Scale best practices
-
Improve brand engagement
-
Improve navigation
-
Improve stakeholder relations
-
Establish thought leadership
-
Improve internal communications
- See 13 more
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Acquire customers
-
Improve ROI
-
Enter new markets internationally or locally
-
Increase sales & revenue
-
Enhance customer relationships
-
Scale best practices
-
Improve stakeholder relations
-
Improve efficiency
-
Build brand awareness
-
Launch new products
-
Grow market share
-
Increase customer life time value
-
Improve consistency
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Shorten ramp up time
-
Improve digital and social presence
-
Establish thought leadership
- See 13 more
Top Channels
Channels Used
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website
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social media
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Facebook
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phone calls
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video
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e-mail
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user generated content
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blogs
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offline
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LinkedIn
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chat
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Twitter
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display advertisement
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promotions
-
mobile
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point of sale
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Doubleclick
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newsletter
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mobile app
-
review sites
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on premises
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causes and charity
-
channel partners
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Snapchat
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Instagram
-
Pinterest
-
trade shows
-
events
-
games
-
print media
-
magazine
-
Slack
- See 29 more
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website
-
social media
-
Facebook
-
phone calls
-
video
-
e-mail
-
user generated content
-
blogs
-
offline
-
LinkedIn
-
chat
-
Twitter
-
display advertisement
-
promotions
-
mobile
-
point of sale
-
Doubleclick
-
newsletter
-
mobile app
-
review sites
-
on premises
-
causes and charity
-
channel partners
-
Snapchat
-
Instagram
-
Pinterest
-
trade shows
-
events
-
games
-
print media
-
magazine
-
Slack
- See 29 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
