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Google Marketing vs Google Tag Manager: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Google Marketing vs. Google Tag Manager is based on a specific set of business needs and context. The comparison uses 9984 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Google Marketing and Google Tag Manager

Google Marketing, Amazon Ad Server, Bannerflow, etc., belong to a category of solutions that help Digital Advertising Platform, whereas Google Tag Manager, Ensighten Tag Management, Denodo Platform, etc., belong to a category of solutions that help Tag Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Google Marketing covers Advertisement with Display Advertisement, Campaign Management with Display Advertisement, Digital Marketing with Display Advertisement, Communication Management with Display Advertisement, etc.

Google Tag Manager focuses on Advertisement with Social Media, Communication Management with Website, Engagement Management with Website, Campaign Management with Website, etc.

"Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past. " - Marc Schwinzer

"With Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better. " - Mona Gandhi

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Google Marketing

Focus area

Google Marketing is better than Google Tag Manager for

Software Failure Risk

  • low

logo Google Tag Manager

Focus area

Google Tag Manager is better than Google Marketing for

Software Failure Risk

  • medium

About

Google Marketing Platform - Unified Advertising and Analytics

Google Tag Manage

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

89

91

Total Goals
(we found evidences for)

16

16

Top Processes

Evidences indicate better relative satisfaction



campaign analytics

campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account



helpdesk management









international marketing


products & pricelist management


sales call management



competitive intelligence


content management

content publishing


social media marketing


training & onboarding


sales document management

contract management

proposal & quote management


segmentation and targeting


generation of new leads


relationship marketing


personalized marketing



account management


workflow management


lead qualification

lead qualification: technographic


customer feedback management




channel management




rating and review management





performance management


contact list management



conversion management


loyalty management




attribution management


follower management


Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Launch new products

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Improve ROI

  • Improve efficiency

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Improve brand engagement

  • Improve navigation

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve internal communications

  • See 13 more
  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Increase customer life time value

  • Improve consistency

  • Shorten ramp up time

  • Improve digital and social presence

  • Establish thought leadership

  • See 13 more

Top Channels

Channels Used

  • website

  • social media

  • Facebook

  • phone calls

  • video

  • e-mail

  • user generated content

  • blogs

  • offline

  • LinkedIn

  • chat

  • Twitter

  • display advertisement

  • promotions

  • mobile

  • point of sale

  • Doubleclick

  • newsletter

  • mobile app

  • review sites

  • on premises

  • causes and charity

  • channel partners

  • Snapchat

  • Instagram

  • Pinterest

  • trade shows

  • events

  • games

  • print media

  • magazine

  • Slack

  • See 29 more
  • website

  • social media

  • Facebook

  • phone calls

  • video

  • e-mail

  • user generated content

  • blogs

  • offline

  • LinkedIn

  • chat

  • Twitter

  • display advertisement

  • promotions

  • mobile

  • point of sale

  • Doubleclick

  • newsletter

  • mobile app

  • review sites

  • on premises

  • causes and charity

  • channel partners

  • Snapchat

  • Instagram

  • Pinterest

  • trade shows

  • events

  • games

  • print media

  • magazine

  • Slack

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting