Comparison Summary
This comparison report of Google Tag Manager vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 9553 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Google Tag Manager and OutboundEngine
Google Tag Manager, Ensighten Tag Management, Denodo Platform, etc., belong to a category of solutions that help Tag Management, whereas OutboundEngine, Maropost, VBOUT, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Google Tag Manager covers Advertisement with Social Media, Communication Management with Website, Engagement Management with Website, Campaign Management with Website, etc.
OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.
"With Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better. " - Mona Gandhi
"If you're a small business owner looking for impressive marketing content to make you look good for a reasonable price, OutboundEngine is the company to work with. " - Fonda Hall
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Google Tag Manager
Focus area
Google Tag Manager is better than OutboundEngine for
Software Failure Risk
OutboundEngine
Focus area
OutboundEngine is better than Google Tag Manager for
Software Failure Risk
About
Google Tag Manage
Marketing Automation platform to target new customers, build loyalty and close more business
Financials
SERIES A
SERIES C
Business Need
Total Processes
(we found evidences for)
91
77
Total Goals
(we found evidences for)
16
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Enter new markets internationally or locally
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Improve stakeholder relations
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Improve efficiency
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Build brand awareness
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Launch new products
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Grow market share
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Increase customer life time value
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Improve consistency
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Shorten ramp up time
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Improve digital and social presence
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Establish thought leadership
- See 13 more
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Acquire customers
-
Enhance customer relationships
-
Improve digital and social presence
-
Scale best practices
-
Build brand awareness
-
Improve ROI
-
Grow market share
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Launch new products
-
Establish thought leadership
-
Increase sales & revenue
-
Improve consistency
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Improve internal communications
- See 11 more
Top Channels
Channels Used
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social media
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e-mail
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newsletter
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website
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Facebook
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mobile
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phone calls
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Instagram
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offline
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LinkedIn
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mobile app
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user generated content
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blogs
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point of sale
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promotions
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Twitter
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Facebook page
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chat
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print media
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on premises
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review sites
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mass media
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television
-
magazine
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newspaper
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events
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trade shows
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coupons
-
Yelp
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text SMS
-
Facebook at work
-
video
- See 29 more
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social media
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e-mail
-
newsletter
-
website
-
Facebook
-
mobile
-
phone calls
-
Instagram
-
offline
-
LinkedIn
-
mobile app
-
user generated content
-
blogs
-
point of sale
-
promotions
-
Twitter
-
Facebook page
-
chat
-
print media
-
on premises
-
review sites
-
mass media
-
television
-
magazine
-
newspaper
-
events
-
trade shows
-
coupons
-
Yelp
-
text SMS
-
Facebook at work
-
video
- See 29 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
