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Google Tag Manager vs OutboundEngine: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Google Tag Manager vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 9553 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Google Tag Manager and OutboundEngine

Google Tag Manager, Ensighten Tag Management, Denodo Platform, etc., belong to a category of solutions that help Tag Management, whereas OutboundEngine, Maropost, VBOUT, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Google Tag Manager covers Advertisement with Social Media, Communication Management with Website, Engagement Management with Website, Campaign Management with Website, etc.

OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.

"With Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better. " - Mona Gandhi

"If you're a small business owner looking for impressive marketing content to make you look good for a reasonable price, OutboundEngine is the company to work with. " - Fonda Hall

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Google Tag Manager

Focus area

Google Tag Manager is better than OutboundEngine for

Software Failure Risk

  • medium

logo OutboundEngine

Focus area

OutboundEngine is better than Google Tag Manager for

Software Failure Risk

  • low

About

Google Tag Manage

Marketing Automation platform to target new customers, build loyalty and close more business

Financials

SERIES A

SERIES C

Business Need

Total Processes
(we found evidences for)

91

77

Total Goals
(we found evidences for)

16

14

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media


campaign management

campaign monitoring

campaign analytics



training & onboarding



sales call management


helpdesk management




searching for content

content publishing


workflow management



generation of new leads




conversion management



social media marketing


products & pricelist management


attribution management





loyalty management


lead qualification

lead qualification: technographic


sales document management

proposal & quote management

contract management



contact list management



competitive intelligence


performance management



follower management


segmentation and targeting


customer feedback management




knowledge management





customer case management



rating and review management




referral management


conference call management



outbound marketing


advocacy management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Increase customer life time value

  • Improve consistency

  • Shorten ramp up time

  • Improve digital and social presence

  • Establish thought leadership

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Improve consistency

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more
  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting