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Compare Higher Logic Thrive Marketing vs Mapp Cloud

Comparison Summary

For Higher Logic Thrive Marketing vs Mapp Cloud comparison, Our AI algorithm looked at 2389 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Higher Logic Thrive Marketing and Mapp Cloud to solve their respective business needs.

Pros and cons of Higher Logic Thrive Marketing and Mapp Cloud

Higher Logic Thrive Marketing is more suited to businesses that require Engagement Management with E-Mail and Communication Management with E-Mail where as Mapp Cloud is focused towards Engagement Management and Lead Analytics .

logo Higher Logic Thrive Marketing

Focus area

Software Failure Risk

  • low

logo Mapp Cloud

Focus area

Mapp Cloud is better than Higher Logic Thrive Marketing for

Software Failure Risk

  • low

About

Marketing Automation delivering personalized content and targeted communications

Insight-led Customer Experience Platform with Real-time Insights

Age

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

53

49

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics


social media management

engaging on social media

social media analytics

scheduling post to social media

monitoring social media


training & onboarding


helpdesk management


contact list management


social media marketing


workflow management


segmentation and targeting




sales document management

contract management





personalized marketing


subscription management


generation of new leads


products & pricelist management


lifetime value management


content management






channel management


touchpoint management


identify target customers


loyalty management

identify target customers


customer case management



business development


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • See 7 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more
  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting