Comparison Summary
This comparison report of Higher Logic Thrive Marketing vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 2389 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Higher Logic Thrive Marketing and Mapp Cloud
Higher Logic Thrive Marketing, Mapp Cloud, Makesbridge, itracMarketer Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Higher Logic Thrive Marketing covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.
"Members are more engaged now. It’s not about delivering content we think they want, but instead what they actually want based on preferences or behavior. " - TAMMY CURRY
"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Mapp Cloud
Focus area
Mapp Cloud is better than Higher Logic Thrive Marketing for
Software Failure Risk
About
Marketing Automation delivering personalized content and targeted communications
Insight-led Customer Experience Platform with Real-time Insights
Age
1998
Financials
PRIVATE
PRIVATE
Business Need
Total Processes
(we found evidences for)
53
49
Total Goals
(we found evidences for)
10
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Improve ROI
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Scale best practices
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Acquire customers
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Enter new markets internationally or locally
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Enhance customer relationships
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Build brand awareness
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Improve internal communications
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Improve stakeholder relations
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Improve consistency
- See 7 more
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Increase customer life time value
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Enter new markets internationally or locally
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Improve brand engagement
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Scale best practices
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Improve ROI
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Grow market share
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Increase average basket value
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Improve consistency
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Improve internal communications
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Improve efficiency
- See 10 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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social media
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mobile app
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text SMS
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offline
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omnichannel
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newsletter
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point of sale
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mass media
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television
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trade shows
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promotions
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review sites
- See 12 more
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e-mail
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mobile
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website
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social media
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mobile app
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text SMS
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offline
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omnichannel
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newsletter
-
point of sale
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mass media
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television
-
trade shows
-
promotions
-
review sites
- See 12 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
