Comparison Summary
This comparison report of Hive Marketing Cloud vs. mParticle is based on a specific set of business needs and context. The comparison uses 2558 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Hive Marketing Cloud and mParticle
Hive Marketing Cloud, mParticle, Lytics CDP, Twilio Engage, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Hive Marketing Cloud covers Engagement Management, Collaboration, Social Media Management with Social Media, Loyalty Management with Social Media, etc.
mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Hive Marketing Cloud
Focus area
Hive Marketing Cloud is better than mParticle for
Software Failure Risk
About
Customer Insight and Engagement Platform
Customer data platform to simplify your customer data infrastructure
Financials
PRIVATE
Business Need
Total Processes
(we found evidences for)
55
44
Total Goals
(we found evidences for)
14
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase customer life time value
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Improve efficiency
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Improve internal communications
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Enhance customer relationships
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Improve brand engagement
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Scale best practices
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Shorten ramp up time
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Improve visibility
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Launch new products
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Build brand awareness
- See 11 more
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
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Improve ROI
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Improve brand engagement
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Increase customer life time value
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Improve efficiency
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Launch new products
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Grow market share
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Build brand awareness
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Improve internal communications
- See 8 more
Top Channels
Channels Used
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
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omnichannel
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Twitter
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coupons
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Pinterest
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chat
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Snapchat
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review sites
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Amazon
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mass media
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television
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on premises
- See 19 more
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
-
omnichannel
-
Twitter
-
coupons
-
Pinterest
-
chat
-
Snapchat
-
review sites
-
Amazon
-
mass media
-
television
-
on premises
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
