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Compare Hive Marketing Cloud vs Optimove

Comparison Summary

For Hive Marketing Cloud vs Optimove comparison, Our AI algorithm looked at 12392 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Hive Marketing Cloud and Optimove to solve their respective business needs.

Pros and cons of Hive Marketing Cloud and Optimove

Hive Marketing Cloud is more suited to businesses that require Engagement Management and Collaboration where as Optimove is focused towards Engagement Management and Lifetime Value Management .

logo Hive Marketing Cloud

Focus area

Software Failure Risk

  • medium

logo Optimove

Focus area

Optimove is better than Hive Marketing Cloud for

Software Failure Risk

  • low

About

Customer Insight and Engagement Platform

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

55

112

Total Goals
(we found evidences for)

14

18

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


social media management

social media analytics

engaging on social media


workflow management


customise loyalty program

create engagement based loyalty


social media marketing


communication management

sending & publishing communications



lifetime value management


sales document management

proposal & quote management

contract management


database marketing


training & onboarding


lead qualification

lead qualification: technographic


business development



content management


customer feedback management


campaign management


competitive intelligence



generation of new leads



performance management



account management



products & pricelist management


category management



trade show marketing


segmentation and targeting


customer case management





contact list management


helpdesk management



relationship marketing


personalized marketing


rating and review management


channel management



relationship management




touchpoint management


promotion management




knowledge management


discount management




create learning path


courses & assessment

create learning path






sales call management







conference call management




influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Increase average basket value

  • Improve digital and social presence

  • Improve consistency

  • Improve stakeholder relations

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more
  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting