Optimove: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Optimove
Brand: Optimove
Rating: 4.28 (10783 reviews)

4.28 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(10783)

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

AI Powered

Optimove Overview

Optimove’s platform integrates customer data, AI-led multichannel journey orchestration, and multitouch attribution. Customer interactions are optimized using AI-driven insights.

Use Cases

Customers recommend Engagement Management, Lifetime Value Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Optimove.

Other use cases:

Relationship Marketing
Campaign Management
Personalized Marketing
Communication Management
Segmentation And Targeting
Customer Feedback Management
Social Media Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Optimove.

Other priorities:

Increase Customer Life Time Value
Increase Sales & Revenue
Improve Brand Engagement
Scale Best Practices
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Efficiency
Build Brand Awareness
Launch New Products
Improve Internal Communications
Establish Thought Leadership
Increase Average Basket Value
Improve Digital And Social Presence
Improve Consistency
Improve Stakeholder Relations

See all business priorities See less business priorities

Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Optimove's features include Personalization, Micro Customer Segmenting, Dashboard, etc.

Reviews

"Optimove gives us the data, segmentation and campaign automation to support true omnichannel marketing, as opposed to attempting to simply coordinate among single-channel efforts." - Jonas Malpass

Optimove, Treasure Data, Optimizely Data Platform, Blueshift, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimove

Top Industries

Information Technology and Services
Accounting
Marketing and Advertising

Popular in

Small Business
Mid Market
Enterprise

Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Optimove Use Cases

What Are the key features of Optimove for Engagement Management?

Optimove's capabilities enable marketers to create and manage customer engagement campaigns. The software offers flexibility in customizing campaigns and reports to suit specific customer interactions and behaviors. These features enhance customer loyalty, drive purchase behavior, and improve lifetime value.

"...Lot's of flexibility in the types of attributes and reports that can be run around customer behavior and interactions...." Peer review by User

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How can Optimove enhance your Lifetime Value Management process?

Optimove's technology suite facilitates the creation of personalized, multi-channel marketing campaigns. These campaigns are designed to increase customer engagement, retention, and lifetime value. The platform measures and optimizes campaign performance to drive improvements in customer experience and profitability. Optimove may be less effective when marketers require granular-level insights into multichannel strategies and communications for individual customers.

"...So, given a marketer-defined framework, the SOJ is an intelligent agent designed to encourage customer migration towards lifetime-value maximization...." Connect 2018 Keynote: Innately Intelligent Marketing - From Concept to Reality

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What makes Optimove ideal for Loyalty Management?

Optimove enables marketers to target and personalize customer messaging based on various attributes and behaviors. It facilitates improved customer engagement and loyalty by offering segmentation, automation, and analytics capabilities. Optimove helps businesses identify churn risk and enhance customer lifetime value through its sophisticated churn factor mechanism and integrations with various systems.

"...Improve Customer Insight and Increase Customer Loyalty with Optimove...." Customer Insight Marketing, Definition & Tools

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What solutions does Optimove provide for Relationship Marketing?

Optimove's relationship marketing solution uses advanced customer insight and automated marketing systems. It uses artificial intelligence to foster emotional connections with customers and optimize their value. Optimove guides its customers in utilizing relationship marketing strategies to achieve measurable growth.

"...Optimove s Science-First Relationship Marketing Hub is the only solution that provides true multichannel, AI-based orchestration that allows marketers to scale communications while increasing personalization...." Artificial Intelligence (AI) and Marketing Automation

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What Are the key features of Optimove for Campaign Management?

Optimove Campaign Management enables marketers to plan, execute, and analyze multi-channel, personalized marketing campaigns. It leverages data analytics to optimize campaign performance and track financial uplift. The platform's primary interface is a calendar-based tool that facilitates efficient campaign management, but it currently lacks the ability to deliver marketing actions through channels like SMS, web pushes, or chatbots.

"...And I wanted to ask you both, so I think that one of the best practices that we ve seen has been also trying to go beyond those metrics and trying to understand revenue, trying to understand incremental revenue and uplift, trying to attribute to email campaigns and marketing campaigns in general whether they made a difference...." Email Marketing: From Blasts to Scientific Segmentation

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76+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Jonas Malpass Senior Manager of CRM & Digital Marketing John Hardy	Optimove gives us the data, segmentation and campaign automation to support true omnichannel marketing, as opposed to attempting to simply coordinate among single-channel efforts. Testimonial By Jonas Malpass
Josselin Petit-Hoang Head of CRM Adore Me	Optimove now automates all of our customer marketing efforts, Testimonial By Josselin Petit-Hoang
Claus Hansen Director of CRM Roar Digital (a joint venture between MGM and Entain)	Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen

CUSTOMERS	TESTIMONIALS
Jonas Malpass Senior Manager of CRM & Digital Marketing John Hardy	Optimove gives us the data, segmentation and campaign automation to support true omnichannel marketing, as opposed to attempting to simply coordinate among single-channel efforts. Testimonial By Jonas Malpass
Josselin Petit-Hoang Head of CRM Adore Me	Optimove now automates all of our customer marketing efforts, Testimonial By Josselin Petit-Hoang
Claus Hansen Director of CRM Roar Digital (a joint venture between MGM and Entain)	Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Sweaty Betty	NA	Case study Sweaty Betty Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more. Read More
Funstage	NA	Case study Funstage Optimove powers Funstage’s realtime campaigns, leading to a 44% increase in monthly total deposit amounts. Read More
PrizePicks	NA	Case study PrizePicks Using Optimove, PrizePick’s marketers have set up a systematic approach for deploying, testing and tweaking our customer communications. Read More

Video

Introducing OptiGenie - Data Driven AI

Frequently Asked Questions(FAQ)

for Optimove

What is Optimove?

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

What is Optimove used for?

Optimove is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lifetime Value Management and Loyalty Management .

What are the top features of Optimove?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Optimove.

Who uses Optimove?

Optimove is used by Information Technology And Services, Accounting and Marketing And Advertising among other industries.

What are Optimove alternatives?

Treasure Data, Optimizely Data Platform and Blueshift are popular alternatives for Optimove.

Where is Optimove located?

Optimove is headquartered at 217 West 21st St., 2nd Floor, New York, New York 10011, US.

Peers used Optimove for engagement management and lifetime value management

Optimove Competitors

Optimove Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

Software Failure Risk Guidance

for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Optimove Feeds

Optimove Named Contender In Email Marketing Services

Optimove, the first Customer-Led Marketing Platform, has been named a Contender in The Forrester Waveâ„¢: Email Marketing Service Providers, Q3 2024. The report cites Optimoveâ€™s strength in improving marketer processes with real-time data, and delivering AI-generated recommendations, solidifying, for the company, its position as a powerhouse of both email and cross-channel marketing.

The post Optimove Named Contender In Email Marketing Services appeared first on Optimove.

18/08/2024 - source

Optimove Insightsâ€™ May iGaming Pulse Snapshot: Less New US Players as Monthly Deposit Increases

Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Bettingâ€¯ .

25/06/2024 - source

Optimove welcomed as associate member of European Lotteries

CRM marketing solution providerÂ OptimoveÂ has become an official member of theÂ European Lotteries AssociationÂ (EL). An umbrella organisation of lottery operators in Europe, EL maintains a network of industry-leading partners and nurtures opportunities for collaboration and knowledge sharing. Thanks to its admittance into the EL, Optimove will strengthen its efforts to support the implementation of the highest standards … Continued

The post Optimove welcomed as associate member of European Lotteries appeared first on Optimove.

23/06/2024 - source

Optimove Profile

Company Name

Optimove

Company Website

https://www.optimove.com/

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Financials

SERIES A

Optimove: Use-Cases, Insights and Reviews | 2024 Cuspera

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Failure Risk for Optimove ?

Optimove Overview

Use Cases

Business Priorities

Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Optimove Use Cases

What Are the key features of Optimove for Engagement Management?

How can Optimove enhance your Lifetime Value Management process?

What makes Optimove ideal for Loyalty Management?

What solutions does Optimove provide for Relationship Marketing?

What Are the key features of Optimove for Campaign Management?

76+ more Business Use Cases

Customer Testimonials

Case Studies

Case study Sweaty Betty

Case study Funstage

Case study PrizePicks

Video

Introducing OptiGenie - Data Driven AI

Frequently Asked Questions(FAQ)

What is Optimove?

What is Optimove used for?

What are the top features of Optimove?

Who uses Optimove?

What are Optimove alternatives?

Where is Optimove located?

Peers used Optimove for engagement management and lifetime value management

Optimove Competitors

Optimove Features

Software Failure Risk Guidance

Optimove Feeds

Optimove Named Contender In Email Marketing Services

Optimove Insightsâ€™ May iGaming Pulse Snapshot: Less New US Players as Monthly Deposit Increases

Optimove welcomed as associate member of European Lotteries

Optimove Profile

Get a personalised risk report for Optimove

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