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Hubspot Marketing Hub vs Keyhole: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Keyhole is based on a specific set of business needs and context. The comparison uses 22058 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Keyhole

Hubspot Marketing Hub, Keyhole, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Keyhole focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

"With HubSpot, we can spin up reports quickly to see average revenue by service package and average revenue from add-on services. We can also report on customer churn and lost deals. " - Christina Kay

"When we capture social analytics from our Games and take that back to our social media team, in a year from now when we're assessing the ROI, we look to Keyhole. " - Ryan Eades

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Keyhole for

Software Failure Risk

  • medium

logo Keyhole

Focus area

Keyhole is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses. Inbound Marketing.

Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook

Age

2006

2013

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

119

68

Total Goals
(we found evidences for)

17

13

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management




engagement management

engaging and following up


content publishing

searching for content


contact list management

creating contact list


generation of new leads




social media marketing



helpdesk management


training & onboarding


conversion management



sales document management

contract management

proposal & quote management





account management


knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management


influencer management


influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve digital and social presence

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve efficiency

  • Scale best practices

  • Launch new products

  • Improve stakeholder relations

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • social media

  • Instagram

  • Twitter

  • website

  • offline

  • Facebook

  • user generated content

  • causes and charity

  • blogs

  • promotions

  • mass media

  • games

  • mobile

  • mobile app

  • phone calls

  • print media

  • magazine

  • video

  • events

  • trade shows

  • chat

  • on premises

  • e-mail

  • radio

  • Pinterest

  • LinkedIn

  • review sites

  • See 24 more
  • social media

  • Instagram

  • Twitter

  • website

  • offline

  • Facebook

  • user generated content

  • causes and charity

  • blogs

  • promotions

  • mass media

  • games

  • mobile

  • mobile app

  • phone calls

  • print media

  • magazine

  • video

  • events

  • trade shows

  • chat

  • on premises

  • e-mail

  • radio

  • Pinterest

  • LinkedIn

  • review sites

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting