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Hubspot Marketing Hub vs Oktopost: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Oktopost is based on a specific set of business needs and context. The comparison uses 24155 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Oktopost

Hubspot Marketing Hub, Oktopost, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Oktopost focuses on Social Media Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, Communication Management with Social Media, etc.

"With HubSpot, we can spin up reports quickly to see average revenue by service package and average revenue from add-on services. We can also report on customer churn and lost deals. " - Christina Kay

"When we look at the last 6 months, Oktopost's employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach. " - Daniel Klaus

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Oktopost for

Software Failure Risk

  • medium

logo Oktopost

Focus area

Oktopost is better than Hubspot Marketing Hub for

Software Failure Risk

  • low

About

Marketing Software for Small Businesses. Inbound Marketing.

B2B Social Media Management Platform

Age

2006

2013

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

119

83

Total Goals
(we found evidences for)

17

16

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications





engagement management

engaging and following up


searching for content


contact list management

creating contact list


generation of new leads




social media marketing



helpdesk management


training & onboarding


conversion management



sales document management

contract management

proposal & quote management






knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management


motivation management



advocacy management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 13 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • user generated content

  • blogs

  • trade shows

  • events

  • print media

  • magazine

  • on premises

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • games

  • display advertisement

  • See 24 more
  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • user generated content

  • blogs

  • trade shows

  • events

  • print media

  • magazine

  • on premises

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • games

  • display advertisement

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting