Comparison Summary
Introducing HubSpot and Lately
HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation, whereas Lately, Viraltag Social Media Marketing Tool, Hopper Instagram marketing, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
HubSpot covers Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
Lately focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Social Media Marketing with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Automation Software for inbound marketing and sales
Marketing Dashboard for Teams | Lately
Age
2006
Financials
IPO
SEED
Business Need
Total Processes
(we found evidences for)
161
38
Total Goals
(we found evidences for)
23
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Scale best practices
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Grow market share
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve efficiency
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Improve internal communications
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Increase customer life time value
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Improve visibility
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Improve stakeholder relations
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Shorten ramp up time
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Improve consistency
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Reduce bounce
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Improve navigation
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Increase average basket value
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Manage risk
- See 20 more
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Establish thought leadership
-
Acquire customers
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Grow market share
-
Scale best practices
- See 4 more
Top Channels
Channels Used
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social media
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video
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blogs
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user generated content
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offline
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on premises
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events
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trade shows
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omnichannel
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website
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point of sale
- See 8 more
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social media
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video
-
blogs
-
user generated content
-
offline
-
on premises
-
events
-
trade shows
-
omnichannel
-
website
-
point of sale
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
