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HubSpot vs Nintex Process Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of HubSpot vs. Nintex Process Platform is based on a specific set of business needs and context. The comparison uses 123537 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing HubSpot and Nintex Process Platform

HubSpot, Nintex Process Platform, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

HubSpot covers Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

Nintex Process Platform focuses on Workflow Management, Sales Document Management, Engagement Management, Communication Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo HubSpot

Focus area

HubSpot is better than Nintex Process Platform for

Software Failure Risk

  • medium

logo Nintex Process Platform

Focus area

Nintex Process Platform is better than HubSpot for

Software Failure Risk

  • low

About

Marketing Automation Software for inbound marketing and sales

Process Management and Automation - Nintex

Age

2006

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

161

85

Total Goals
(we found evidences for)

23

18

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


searching for content


engagement management

engaging and following up

engaging with scheduling & cadence




generation of new leads


campaign monitoring



contact list management

creating contact list

enriching contact list


social media marketing




training & onboarding





conversion management



sales document management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score




sales call management

call transcription




knowledge management

creating knowledge base


lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic




competitive intelligence




rating and review management


relationship management


personalized marketing


identify target customers

customise loyalty program

create engagement based loyalty



lifetime value management





business development


performance management


segmentation and targeting


promotion management


products & pricelist management



pipeline management




discount management


trade show marketing



courses & assessment

create learning path

track learning progress



touchpoint management


channel management


database marketing


influencer marketing





international marketing


referral management


subscription management



community building


follower management





sales review & feedback



revenue cycle management


relationship marketing


calendar management



advocacy management




distribution management


customer case management



conference call management



reputation management






category management



opportunity management



community marketing



sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


evangelist management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more
  • Improve ROI

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Improve stakeholder relations

  • Grow market share

  • Improve digital and social presence

  • Improve visibility

  • Manage risk

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Increase customer life time value

  • Build brand awareness

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • website

  • offline

  • mobile app

  • social media

  • on premises

  • phone calls

  • promotions

  • user generated content

  • channel partners

  • point of sale

  • blogs

  • games

  • review sites

  • Amazon

  • chat

  • video

  • events

  • trade shows

  • Twitter

  • Facebook

  • LinkedIn

  • Slack

  • out of home

  • brochure

  • Skype

  • mass media

  • radio

  • print media

  • magazine

  • See 28 more
  • mobile

  • e-mail

  • website

  • offline

  • mobile app

  • social media

  • on premises

  • phone calls

  • promotions

  • user generated content

  • channel partners

  • point of sale

  • blogs

  • games

  • review sites

  • Amazon

  • chat

  • video

  • events

  • trade shows

  • Twitter

  • Facebook

  • LinkedIn

  • Slack

  • out of home

  • brochure

  • Skype

  • mass media

  • radio

  • print media

  • magazine

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting