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HubSpot vs Thryv: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of HubSpot vs. Thryv is based on a specific set of business needs and context. The comparison uses 118232 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing HubSpot and Thryv

HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation, whereas Thryv, Vendasta Platform, OptifiNow, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

HubSpot covers Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

Thryv focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Engagement Management with Website, etc.

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

"The Client Card lets me set up pre-made questions that clients can answer before the appointment. " - Sierra Smith

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo HubSpot

Focus area

HubSpot is better than Thryv for

Software Failure Risk

  • medium

logo Thryv

Focus area

Thryv is better than HubSpot for

Software Failure Risk

  • low

About

Marketing Automation Software for inbound marketing and sales

Thryv | platform that automates tasks and puts your customers at the center of your business

Age

2006

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

161

64

Total Goals
(we found evidences for)

23

11

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


searching for content


engagement management

engaging and following up

engaging with scheduling & cadence




generation of new leads


campaign monitoring



contact list management

creating contact list

enriching contact list


social media marketing




training & onboarding





conversion management



sales document management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score




sales call management

call transcription




knowledge management

creating knowledge base


lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic




competitive intelligence




rating and review management


relationship management


personalized marketing


identify target customers

customise loyalty program

create engagement based loyalty



lifetime value management





business development


performance management


segmentation and targeting


promotion management


products & pricelist management



pipeline management




discount management


trade show marketing



courses & assessment

create learning path

track learning progress



touchpoint management


channel management


database marketing


influencer marketing





international marketing


referral management


subscription management



community building


follower management





sales review & feedback



revenue cycle management


relationship marketing


calendar management



advocacy management




distribution management


customer case management



conference call management



reputation management






category management



opportunity management



community marketing



sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more
  • Improve digital and social presence

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Build brand awareness

  • Improve consistency

  • See 8 more

Top Channels

Channels Used

  • social media

  • offline

  • point of sale

  • e-mail

  • website

  • phone calls

  • Instagram

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • text SMS

  • on premises

  • coupons

  • video

  • mobile

  • review sites

  • Yelp

  • trade shows

  • user generated content

  • blogs

  • events

  • chat

  • mobile app

  • See 21 more
  • social media

  • offline

  • point of sale

  • e-mail

  • website

  • phone calls

  • Instagram

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • text SMS

  • on premises

  • coupons

  • video

  • mobile

  • review sites

  • Yelp

  • trade shows

  • user generated content

  • blogs

  • events

  • chat

  • mobile app

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting