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IBM Cognos Analytics vs Google Data Studio: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of IBM Cognos Analytics vs. Google Data Studio is based on a specific set of business needs and context. The comparison uses 14037 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing IBM Cognos Analytics and Google Data Studio

IBM Cognos Analytics, Google Data Studio, TARGIT Decision Suite, Qlikview, etc., belong to a category of solutions that help Business Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

IBM Cognos Analytics covers Social Media Management, Competitive Intelligence, Collaboration, Funnel Analysis, etc.

Google Data Studio focuses on Advertisement with Social Media, Social Media Management with Social Media, Funnel Analysis, Engagement Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo IBM Cognos Analytics

Focus area

Software Failure Risk

  • medium

logo Google Data Studio

Focus area

Google Data Studio is better than IBM Cognos Analytics for

Software Failure Risk

  • medium

About

Unlock the value of your data in new ways and accelerate your journey to AI

Dashboarding & Data Visualization Tools - Google Data Studio

Age

1911

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

38

95

Total Goals
(we found evidences for)

7

14

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics


competitive intelligence





engagement management

engaging and following up



training & onboarding


communication management

sending & publishing communications


performance management


helpdesk management


sales document management

proposal & quote management


generation of new leads


knowledge management


workflow management


content management



customer case management



business development



campaign management


lead qualification

lead qualification: technographic


products & pricelist management







rating and review management


social media marketing






customer feedback management


account management



community building



sales review & feedback


create learning path


courses & assessment

create learning path


conversion management



influencer marketing



Top Goals

Goals Achieved

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Improve efficiency

  • Improve visibility

  • Enhance customer relationships

  • Grow market share

  • See 4 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Improve digital and social presence

  • Launch new products

  • Scale best practices

  • Improve internal communications

  • Build brand awareness

  • Improve stakeholder relations

  • Increase customer life time value

  • See 11 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • e-mail

  • video

  • user generated content

  • blogs

  • Twitter

  • mobile

  • offline

  • LinkedIn

  • display advertisement

  • phone calls

  • point of sale

  • mobile app

  • games

  • Instagram

  • Doubleclick

  • review sites

  • Amazon

  • out of home

  • brochure

  • Facebook page

  • chat

  • Pinterest

  • mass media

  • television

  • on premises

  • promotions

  • causes and charity

  • events

  • trade shows

  • Snapchat

  • print media

  • magazine

  • text SMS

  • support groups

  • Whatsapp

  • movies

  • See 36 more
  • social media

  • website

  • Facebook

  • e-mail

  • video

  • user generated content

  • blogs

  • Twitter

  • mobile

  • offline

  • LinkedIn

  • display advertisement

  • phone calls

  • point of sale

  • mobile app

  • games

  • Instagram

  • Doubleclick

  • review sites

  • Amazon

  • out of home

  • brochure

  • Facebook page

  • chat

  • Pinterest

  • mass media

  • television

  • on premises

  • promotions

  • causes and charity

  • events

  • trade shows

  • Snapchat

  • print media

  • magazine

  • text SMS

  • support groups

  • Whatsapp

  • movies

  • See 36 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting