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Compare IBM Spss Statistics vs TapClicks Marketing Operations Platform

Comparison Summary

For IBM Spss Statistics vs TapClicks Marketing Operations Platform comparison, Our AI algorithm looked at 7627 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using IBM Spss Statistics and TapClicks Marketing Operations Platform to solve their respective business needs.

Pros and cons of IBM Spss Statistics and TapClicks Marketing Operations Platform

IBM Spss Statistics is more suited to businesses that require Market Research and Funnel Analysis where as TapClicks Marketing Operations Platform is focused towards Social Media Management with Social Media and Advertisement with Social Media .

Both IBM Spss Statistics and TapClicks Marketing Operations Platform are Marketing Data Intelligence software, peers recommend IBM Spss Statistics for funnel analysis and market research where as TapClicks Marketing Operations Platform is more known for digital marketing and order management .

logo IBM Spss Statistics

Focus area

IBM Spss Statistics is better than TapClicks Marketing Operations Platform for

Software Failure Risk

  • medium

logo TapClicks Marketing Operations Platform

Focus area

TapClicks Marketing Operations Platform is better than IBM Spss Statistics for

Software Failure Risk

  • medium

About

Propel research & statistical analysis

Marketing Operations Platform - tapclicks.com

Age

1911

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

44

71

Total Goals
(we found evidences for)

9

12

Top Processes

Evidences indicate better relative satisfaction




social media management

social media analytics


helpdesk management


communication management

sending & publishing communications





sales document management

proposal & quote management

contract management


competitive intelligence


customer feedback management

measuring customer satisfaction


training & onboarding



engagement management

engaging and following up


generation of new leads



lead qualification

lead qualification: technographic


business development


campaign management

campaign analytics


workflow management


obligation management








international marketing




lifetime value management




reputation management


content management



conversion management


sales call management




subscription management


knowledge management


Top Goals

Goals Achieved

  • Improve ROI

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • Acquire customers

  • See 6 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Improve visibility

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve digital and social presence

  • Launch new products

  • Improve brand engagement

  • See 9 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • offline

  • phone calls

  • display advertisement

  • Instagram

  • video

  • Twitter

  • chat

  • mobile

  • e-mail

  • point of sale

  • mass media

  • on premises

  • mobile app

  • Snapchat

  • print media

  • newspaper

  • television

  • radio

  • review sites

  • LinkedIn

  • promotions

  • Facebook page

  • newsletter

  • channel partners

  • omnichannel

  • user generated content

  • blogs

  • Amazon

  • Yelp

  • events

  • trade shows

  • See 31 more
  • social media

  • website

  • Facebook

  • offline

  • phone calls

  • display advertisement

  • Instagram

  • video

  • Twitter

  • chat

  • mobile

  • e-mail

  • point of sale

  • mass media

  • on premises

  • mobile app

  • Snapchat

  • print media

  • newspaper

  • television

  • radio

  • review sites

  • LinkedIn

  • promotions

  • Facebook page

  • newsletter

  • channel partners

  • omnichannel

  • user generated content

  • blogs

  • Amazon

  • Yelp

  • events

  • trade shows

  • See 31 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting