Guiding you to choose between Iconosquare vs. Buzzsumo: 2024

Comparison Summary

Iconosquare: Iconosquare offers analytics and management tools for Instagram, TikTok, LinkedIn, Twitter, and Facebook. Social Media Managers can start a free trial to enhance performance.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Iconosquare and Buzzsumo: Customer Satisfaction Data

Most deployed common Use Cases for Iconosquare and Buzzsumo

What solutions does Iconosquare and Buzzsumo provide for Social Media Management?

Iconosquare and Buzzsumo both provide social media analytics. Iconosquare focuses on Instagram and Facebook, offering scheduling, reporting, and engagement metrics. Buzzsumo analyzes content shared across multiple platforms, helping users discover popular topics, influencers, and content performance. Iconosquare is primarily an analytics and management tool, while Buzzsumo serves as a social media analytics and curation tool. A limitation of both tools is that they may not offer comprehensive support for all social media platforms.

"...This tool is well suited for those who are either small or medium businesses and are looking for basic analytics and reporting metrics to share with their clients and or team members to present...." Peer review by Kelcey Zacarese, Analytics Manager, Social, Havas Formula

"...We have started using it after the need arose for scheduling and tracking more social media posts and develop a social media strategy...." Peer review by Stephanie Reed, Managing Director, Purple Frog

Why is Iconosquare and Buzzsumo the best choice for Content Management?

Iconosquare and Buzzsumo both help manage content, but they have distinct focuses. Iconosquare helps schedule and monitor Instagram content, providing insights into audience engagement and performance. Buzzsumo, on the other hand, analyzes content from various sources, identifying popular topics and providing data on social media sharing. The tools differ in their primary applications, with Iconosquare geared towards Instagram and Buzzsumo focusing on broader content analysis. Both tools have limitations, with Iconosquare needing deeper analytics and Buzzsumo having an expensive base pricing tier.

"...Iconosquare makes my job as a content creator a little less hectic - it provides the summaries that make it extremely easy to identify the best methods to post your content...." Peer review by Jonathan Brown, Digital Marketing Manager, Eko Studios

"...Buzzsumo gives us the exact number like how many people have shared a content on social networks...." Peer review by sathish K., Executive, Information Technology and Services

Why is Iconosquare and Buzzsumo the best choice for Engagement Management?

Iconosquare helps manage Instagram and Facebook engagement by analyzing performance, identifying content that works, and suggesting ways to engage with followers. Buzzsumo focuses on finding engaging content and outreach opportunities across multiple platforms by identifying trending topics and successful content from competitors. Iconosquare provides more in-depth Instagram analytics, while Buzzsumo offers a broader range of platforms and a wider view of trending content. Both tools have limitations, such as Iconosquare’s limited data access and Buzzsumo’s lack of LinkedIn engagement data.

"...Iconosquare is used to track and capture Instagram analytics that contribute to larger social media reports as they relate to followers, engagement rates, reach, impressions, likes, and so on...." Peer review by Employee in Marketing

"...The ability to see the channels that are linking to my site, the number of shares/links or engagements, and determine my strategy based on the best performing channel...." Peer review by Agency

What Are the key features of Iconosquare and Buzzsumo for Communication Management?

Iconosquare focuses on Instagram analytics and publishing, enabling users to schedule and track posts, analyze performance, and manage comments. Buzzsumo primarily helps find and analyze popular content, identifying trends and influencers, and providing insights for social media strategy. Iconosquare offers more tools for publishing, while Buzzsumo excels in content discovery and social listening. Both tools have limitations, such as Buzzsumo's inability to fully rely on its monitoring tool for social strategy.

"...Another key feature of Iconosquare is comment tracking which monitors up to 30 comments and enables you to reply to them...." Peer review from Featured Customers

"...The ability to assess the social impact of published media is also extremely useful. . ...." Peer review by Amy D., Manager, Media Relations, Marketing and Advertising

What Are the key features of Iconosquare and Buzzsumo for Social Media Marketing?

Iconosquare and Buzzsumo are both social media marketing tools. Iconosquare focuses on providing Instagram analytics and helps businesses grow their followers. Buzzsumo emphasizes content marketing research and analysis, helping businesses understand trending content and optimize their social media strategies. While both tools are valuable for social media marketing, Iconosquare's primary focus is on Instagram analytics, while Buzzsumo is stronger in content research and analysis.

"...About Iconosquare Iconosquare is a social media marketing and management software that provides access to exclusive Instagram analytics to help users and businesses grow their followers on the go...." Peer review

"...Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing. ...." Peer review by Adam S., CEO, Marketing and Advertising