Guiding you to choose between Iconosquare vs. Lately: 2024

Comparison Summary

Iconosquare: Iconosquare offers analytics and management tools for Instagram, TikTok, LinkedIn, Twitter, and Facebook. Social Media Managers can start a free trial to enhance performance.

Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.

Iconosquare and Lately: Customer Satisfaction Data

Most deployed common Use Cases for Iconosquare and Lately

How efficiently Does Iconosquare and Lately manage your Social Media Management?

Iconosquare and Lately are both tools that help manage social media. Iconosquare focuses on analytics and reporting for Instagram and Facebook, while Lately uses artificial intelligence (AI) to generate and manage social media content across multiple platforms. Iconosquare is suitable for small to medium businesses, while Lately is designed for companies of all sizes. Both tools offer scheduling features, but Iconosquare has limitations as it is not a full social management tool.

"...It's amazing how much of your mind can be preoccupied by a simple social media post......" Peer review by Verified Reviewer, Education

"...Lately helps save the time spent sharing across all social platforms!..." Peer review by Erin C, Founder & CEO, Management Consulting

How efficiently Does Iconosquare and Lately manage your Communication Management?

Iconosquare and Lately both assist with social media communication management. Iconosquare focuses on tracking and analyzing social media data, providing insights into audience engagement and allowing for scheduling and publishing of content. Lately uses artificial intelligence to generate engaging social media posts, ensuring compliance with brand guidelines and streamlining content creation. However, Iconosquare's publishing capabilities are limited due to Instagram's API restrictions.

"...That being said, for Instagram, even Hootsuite struggles with publishing, and that does not have near the amount of analytics that Iconosquare does...." Peer review by Professional in Marketing

"...Extend your social media publishing across tens, hundreds and thousands of social media accounts tied to the company:..." Lately Social AI Content and Social Media Programs Software

How does Iconosquare and Lately address your Content Management Challenges?

Iconosquare helps users analyze content performance and schedule posts on Instagram. Lately, on the other hand, provides a comprehensive marketing dashboard that combines content creation, project management, and analytics. Iconosquare primarily focuses on Instagram, while Lately caters to multiple social media platforms. Both tools offer insights into audience engagement and content performance.

"...The tool offers a great way to monitor best performing content and profile growth...." Peer review by User in Computer Software, Computer Software

"...It's basically 5 tools within one platform: marketing calendar, task assignment, post scheduling, content creation, omni-analytics...." Peer review by Chi H, Marketing Analyst, Internet

What makes Iconosquare and Lately ideal for Social Media Marketing?

Iconosquare and Lately are both social media marketing tools that provide analytics. Iconosquare focuses on Instagram analytics and helps businesses grow their followers. Lately offers an all-in-one solution for scaling social media marketing and social selling programs. Lately uses artificial intelligence to help users manage social media marketing across multiple brands and products.

"...This is an extremely helpful tool for the marketing/social media department and I would highly recommend using Iconosquare first before purchasing with any other services...." Peer review by User

"...MORE LEADS And higher quality leads when actively used by marketing and sales Ready to Run Social Media Marketing Like a Pro? ..." Social Media Content Writing AI Software Solution