Iconosquare vs. Locowise: Social Media Marketing Solution Comparison 2025

Overview: Iconosquare and Locowise as Social Media Marketing Category solutions.

Iconosquare and Locowise are social media marketing tools that cater to different user needs. Iconosquare excels with strong analytics and custom reporting features, appealing to large enterprises and industries like marketing and IT. Its comprehensive social media management and engagement capabilities make it versatile for those focusing on building brand presence. On the other hand, Locowise emphasizes AI-powered analytics and competitive intelligence, serving a smaller user base across retail and sports industries. Its focus on improving ROI and customer relationships suits enterprises seeking efficiency and engagement.

Iconosquare and Locowise: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Iconosquare focuses on comprehensive social media management, excelling in engagement and follow-up processes tailored for extensive user interaction. read more →

Locowise supports social media management with a focus on competitive intelligence and analytics, catering to businesses looking to monitor and analyze trends. read more →

Business Goals

Iconosquare is designed to enhance digital presence and brand awareness, aligning with large scale customer acquisition strategies. read more →

Locowise targets improving ROI and customer relationships, beneficial for companies prioritizing efficiency and engagement. read more →

Core Features

Iconosquare offers rich analytics and extensive custom reporting, key features for businesses wanting detailed insights into their social media performance. read more →

Locowise provides AI-powered analytics and focused reporting features, suitable for users interested in competitive benchmarking. read more →

Vendor Support

Iconosquare offers 24/7 support, email, chat, and limited phone support, reflecting the needs of enterprises requiring constant assistance. read more →

Locowise has 24/7 support and chat options, ideal for businesses favoring immediate, on-demand help. read more →

Segments and Industries

Iconosquare is used by large enterprises and many sectors like marketing and IT, indicating its robust capability for dynamic environments. read more →

Locowise serves enterprises in retail, marketing, and sports, showing its specialized appeal in these markets. read more →

Operational Alignment

Iconosquare seamlessly integrates into workflows that require detailed social media engagement and reporting, fit for large complex operations. read more →

Locowise is tailored for operational needs that focus on efficiency and competitive analysis, suitable for strategic environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

high

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Iconosquare and Locowise

What solutions does Iconosquare and Locowise provide for Social Media Management?

Iconosquare and Locowise are both tools for social media management and analytics. Iconosquare focuses on Instagram and Facebook, while Locowise supports multiple social media platforms. Iconosquare allows users to schedule posts and analyze performance, while Locowise provides more comprehensive analytics and reporting. A key limitation of Iconosquare is that it is not a full social management tool.

"...My role as the manager of our social media is 1000 times easier when I can see the whole plan for the week and know what empty spots are available...." Peer review by Eve S, Communications Content Coordinator, Religious Institutions

"...Analytics solution that gives agencies the tools for tracking and measuring social media performance...." Peer review from LocoWise

How efficiently Does Iconosquare and Locowise manage your Engagement Management?

Iconosquare and Locowise both help manage engagement on social media platforms. Iconosquare focuses on Instagram and Facebook, while Locowise offers broader social media management capabilities including Twitter. Iconosquare provides insights into follower growth and engagement rates, while Locowise offers deeper content analysis and optimal scheduling suggestions. However, both tools have limitations, and neither can fully address the evolving nature of social media platforms and their algorithms.

"...Iconosquare is a social media analytics and management platform for Instagram and Facebook that provides you in-depth insights into your social media performance, lets you schedule posts, monitor competitors activity and engage with your audience all from within one platform...." Peer review from Tripnity

"...Estimaci n de alcance, crecimiento, engagement...." Peer review by Administrator

What solutions does Iconosquare and Locowise provide for Communication Management?

Iconosquare excels in scheduling and publishing content, allowing users to plan and publish posts at their preferred time. Iconosquare also offers comprehensive analytics features, tracking various metrics to inform marketing strategies. Locowise prioritizes reporting and analysis, providing insights to communicate results to management and fuel content marketing strategies. Locowise focuses on easily monitoring social analytics and benchmarking against competitors.

"...Enjoy immersing yourself in the data and becoming a much more professional IG publisher!...." Peer review by Eirik V J, Partner | Pragmatic visionary, Management Consulting

"...the insight they need to communicate results to management, as well as provide data to ensure any content marketing strategy can be fuelled by insights not assumptions...." Peer review by Alex P., Marketing and Advertising

How does Iconosquare and Locowise address your Content Management Challenges?

Iconosquare helps users understand how their Instagram content performs and schedule posts. It also provides insights into audience engagement, best posting times, and content types that resonate well. Locowise offers a similar function for Facebook, analyzing content performance across different formats and providing competitive insights. However, Locowise lacks the ability to schedule posts like Iconosquare, and both tools have limitations in providing in-depth content analysis.

"...Iconosquare helps you monitor your content performance and channel growth, as well as schedule posts!..." Peer review by Joan Zhang, Social Media Specialist, Air New Zealand

"...Author: Sahail Ashraf An award-winning writer and content marketer, Sahail is a teacher, but still writes content for brands like Locowise, and publications like The Gamer...." Create A World-Beating Social Media Marketing Strategy Plan

Iconosquare in Action: Unique Use Cases

Locowise in Action: Unique Use Cases

Why is Locowise the best choice for Competitive Intelligence?

Alternatives

4.2 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

HubSpot

Integrations

Few Iconosquare Integrations

Notion

4.58 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Geckoboard

4.49 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Copilot®

3.95 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Asana

4.41 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Iconosquare vs. Locowise: Comparing Best Social Media Marketing Solutions 2025

Overview: Iconosquare and Locowise as Social Media Marketing Category solutions.

Iconosquare and Locowise: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison