Guiding you to choose between Iconosquare vs. Planoly: 2024

Comparison Summary

Iconosquare: Iconosquare offers analytics and management tools for Instagram, TikTok, LinkedIn, Twitter, and Facebook. Social Media Managers can start a free trial to enhance performance.

Planoly: Planoly enables businesses to manage and schedule Instagram posts, creating cohesive feeds and improving social presence. Features include content planning for multiple platforms and transforming social content into storefronts.

Iconosquare and Planoly: Customer Satisfaction Data

Most deployed common Use Cases for Iconosquare and Planoly

How efficiently Does Iconosquare and Planoly manage your Social Media Management?

Iconosquare focuses on social media analytics and reporting, providing insights into post performance and audience engagement. It allows for scheduling posts and managing multiple platforms, but lacks comprehensive social media management features. Planoly prioritizes social media scheduling, enabling users to plan and schedule posts visually, track comments, and analyze engagement. While Planoly lacks the ability to engage with other users' posts, it simplifies content management and streamlines social media workflow.

"...Iconosquare allows you to manage multiple social media platforms while seeing analytics and feedback on your posts!..." Peer review by Amanda J., Owner

"...You can plan, schedule, posts and Instagram story posts, analyze engagement, and track/reply to comments...." Peer review by User

What benefits does Iconosquare and Planoly offer for Engagement Management?

Iconosquare and Planoly both assist with engagement management by providing tools to analyze engagement data and schedule posts. Iconosquare focuses more on deep dive analytics and audience engagement, while Planoly emphasizes planning and scheduling, allowing users to optimize engagement timing. Planoly has limited capabilities for engaging with other users' content.

"...Iconosquare is a social media analytics and management platform for Instagram and Facebook that provides you in-depth insights into your social media performance, lets you schedule posts, monitor competitors activity and engage with your audience all from within one platform...." Peer review from Tripnity

"...I can choose day and time based on when our followers will most likely engage, versus doing it when I have the time...." Peer review by Jessie P, Manager

How can Iconosquare and Planoly enhance your Content Management process?

Iconosquare and Planoly both help manage Instagram content by scheduling posts and providing analytics. Iconosquare focuses on analyzing content performance and identifying optimal posting times, while Planoly emphasizes visual management and consistent content posting. Iconosquare offers deeper insights into audience engagement, while Planoly provides a more streamlined content scheduling experience. However, both tools have limitations; for example, Planoly may occasionally fail to post content without notification.

"...My team uses Iconosquare to review metrics from the content we post on Instagram in feed and Instagram stories...." Peer review by Kelcey Zacarese, Analytics Manager, Social, Havas Formula

"...It made the process of posting scheduled branded content so effortless...." Peer review by User

How can Iconosquare and Planoly optimize your Communication Management Workflow?

Iconosquare and Planoly both enable scheduling and publishing of social media content. Iconosquare offers a greater range of analytics features, including competitor benchmarking and influencer research, whereas Planoly focuses on visual planning and grid layouts. Iconosquare allows for collaboration on content approval and feedback, while Planoly provides options for automatic or manual publishing. However, both tools face limitations with Instagram's API access for publishing features.

"...Enjoy immersing yourself in the data and becoming a much more professional IG publisher!...." Peer review by Eirik V J, Partner | Pragmatic visionary, Management Consulting

"...Planoly is a great tool for scheduling social media posts and playing with grid layouts which is the epitome of a great insta feed...." Peer review by Clair T, Social Media Intern, Marketing and Advertising

How efficiently Does Iconosquare and Planoly manage your Social Media Marketing?

Iconosquare and Planoly both assist social media marketers. Iconosquare focuses on providing detailed analytics to help marketers understand their audience and improve their strategies. Planoly focuses on simplifying the planning and scheduling of social media content, primarily for Instagram. Iconosquare provides advanced analytics, while Planoly offers visual planning tools. Both tools have limitations, with Planoly's free plan offering limited features.

"...The platform monitors and tracks a multitude of metrics that can help inform marketing and social strategies...." Peer review by Employee in Marketing

"...That way, you can ensure that certain content or events are not forgotten and optimize your social media marketing on Instagram. ..." Instagram Marketing Strategy For More Reach In 2019