Iconosquare vs. Planoly: Social Media Marketing Solution Comparison 2025

Overview: Iconosquare and Planoly as Social Media Marketing Category solutions.

Iconosquare and Planoly are both robust tools in the social media marketing realm, each catering to unique needs. Iconosquare strongly focuses on analytics and reporting, appealing to large enterprises and the marketing sector. It offers extensive social media management and engagement features. Planoly, meanwhile, shines with its content scheduling and publishing capabilities, attracting a younger, design-oriented user base in enterprises. Its features are essential for teams prioritizing streamlined posting. Each tool provides distinct support options aligning with user requirements.

Iconosquare and Planoly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Iconosquare excels at social media management and engagement management, helping teams keen on nurturing a community through active social media involvement. read more →

Planoly focuses on content management and scheduling posts, ideal for users who prioritize organizing and automating their social media posting. read more →

Business Goals

Iconosquare helps companies to enhance their digital and social presence and is preferred by those looking to strengthen customer acquisition strategies. read more →

Planoly targets building brand awareness and enhancing digital presence, suited for businesses planning to enhance their online visibility. read more →

Core Features

Iconosquare's features like Analytics and Custom Reports attract users interested in data-driven insights and comprehensive reporting. read more →

Planoly's standout features include Custom Reports and Integration, serving users interested in seamless content publishing and strategy tracking. read more →

Vendor Support

Iconosquare offers numerous support options, including 24/7 Support and Chat Support, fitting for users needing immediate assistance. read more →

Planoly provides 24/7 Support and Email Support, catering to users who seek timely support across different communication modes. read more →

Segments and Industries

Iconosquare is widely used by large enterprises and marketing sectors, reflecting its capability to address complex marketing operations. read more →

Planoly is popular among large enterprises and design industries, favoring its application in visually-driven social media strategies. read more →

Operational Alignment

Iconosquare fits smoothly into workflows of large enterprises, offering tools aligned with extensive and varied operational needs. read more →

Planoly adapts well to efficiently manage social media tasks for enterprises with a focus on scheduled postings. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

high

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high

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Iconosquare and Planoly

How does Iconosquare and Planoly facilitate Social Media Management?

Iconosquare focuses on social media analytics and reporting, providing insights into post performance and audience engagement. It allows for scheduling posts and managing multiple platforms, but lacks comprehensive social media management features. Planoly prioritizes social media scheduling, enabling users to plan and schedule posts visually, track comments, and analyze engagement. While Planoly lacks the ability to engage with other users' posts, it simplifies content management and streamlines social media workflow.

"...Iconosquare is a leading Analytics & Management Suite for Instagram and Facebook - manage your social media activity, analyze your performance, and engage your community...." Peer review from Featured Customers

"...I get to visually plan out my social media posts by dragging and dropping...." Peer review by Emiley I, Sales Associate / Photographer

What solutions does Iconosquare and Planoly provide for Engagement Management?

Iconosquare and Planoly both assist with engagement management by providing tools to analyze engagement data and schedule posts. Iconosquare focuses more on deep dive analytics and audience engagement, while Planoly emphasizes planning and scheduling, allowing users to optimize engagement timing. Planoly has limited capabilities for engaging with other users' content.

"...That data and engagement data helps me know what the audience likes and what they don't like and the best hours of the day and the best days of the week to post my best content...let's face it, we know all of our posts can't be 10s...." Peer review by Tony H., Automotive

"...You can plan, schedule, posts and Instagram story posts, analyze engagement, and track/reply to comments...." Peer review by User

What solutions does Iconosquare and Planoly provide for Content Management?

Iconosquare and Planoly both help manage Instagram content by scheduling posts and providing analytics. Iconosquare focuses on analyzing content performance and identifying optimal posting times, while Planoly emphasizes visual management and consistent content posting. Iconosquare offers deeper insights into audience engagement, while Planoly provides a more streamlined content scheduling experience. However, both tools have limitations; for example, Planoly may occasionally fail to post content without notification.

"...I liked that I could plan and publish content in advance. ...." Peer review by KIMBERLY F., Owner

"...Plus, it will post for me even during my non-work hours, so I don't have to worry about working overtime just to publish content when our followers will see it...." Peer review by Jessie P, Manager

What makes Iconosquare and Planoly ideal for Communication Management?

Iconosquare and Planoly both enable scheduling and publishing of social media content. Iconosquare offers a greater range of analytics features, including competitor benchmarking and influencer research, whereas Planoly focuses on visual planning and grid layouts. Iconosquare allows for collaboration on content approval and feedback, while Planoly provides options for automatic or manual publishing. However, both tools face limitations with Instagram's API access for publishing features.

"...There's a whole lot of features, the main ones behing hashtag tracking, audience analysis, page tracking, post tracking, post creation, scheduling and publishing, competitor benchmarking and influencer research...." Peer review by Verified Reviewer, Furniture, 51-200 employees

"...Planoly helps us schedule social media posts approximately 14x weekly...." Peer review by Administrator

How can Iconosquare and Planoly enhance your Social Media Marketing process?

Iconosquare and Planoly both assist social media marketers. Iconosquare focuses on providing detailed analytics to help marketers understand their audience and improve their strategies. Planoly focuses on simplifying the planning and scheduling of social media content, primarily for Instagram. Iconosquare provides advanced analytics, while Planoly offers visual planning tools. Both tools have limitations, with Planoly's free plan offering limited features.

"...This is an extremely helpful tool for the marketing/social media department and I would highly recommend using Iconosquare first before purchasing with any other services...." Peer review by User