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iContact vs Bird Email: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of iContact vs. Bird Email is based on a specific set of business needs and context. The comparison uses 9576 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing iContact and Bird Email

iContact, Bird Email, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

iContact covers Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

Bird Email focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Competitive Intelligence with E-Mail, Campaign Management with E-Mail, etc.

"With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iCont...act is our biggest driver of traffic to the conference event website, accounting for 50% of the page’s traffic each month. " - Emily McLoughlin

"SparkPost provides us with the real-time email metrics we need. We can dynamically adjust our content and how we send email based on live feedback. All messages are one-to-one, based on users’ interests. " - Seth Weisfeld

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo iContact

Focus area

iContact is better than Bird Email for

Software Failure Risk

  • medium

logo Bird Email

Focus area

Bird Email is better than iContact for

Software Failure Risk

  • medium

About

iContact | Affordable Email Marketing Solution

Email intelligence platform for better results

Age

2003

Financials

SERIES B

SERIES C

Business Need

Total Processes
(we found evidences for)

88

45

Total Goals
(we found evidences for)

16

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


engagement management

engaging and following up


campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


workflow management



helpdesk management


content management

content publishing



sales document management

contract management

proposal & quote management


generation of new leads


social media marketing



training & onboarding





loyalty management

identify target customers


subscription management


segmentation and targeting



promotion management


conversion management





outbound marketing


lifetime value management





trade show marketing


database marketing


business development


lead qualification

lead qualification: technographic





performance management


distribution management



products & pricelist management


competitive intelligence



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more
  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Grow market share

  • Establish thought leadership

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • social media

  • user generated content

  • blogs

  • website

  • offline

  • newspaper

  • print media

  • omnichannel

  • events

  • trade shows

  • newsletter

  • phone calls

  • on premises

  • Amazon

  • review sites

  • See 13 more
  • e-mail

  • social media

  • user generated content

  • blogs

  • website

  • offline

  • newspaper

  • print media

  • omnichannel

  • events

  • trade shows

  • newsletter

  • phone calls

  • on premises

  • Amazon

  • review sites

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting