Comparison Summary
This comparison report of iContact vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 9003 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing iContact and itracMarketer Platform
iContact, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing, whereas itracMarketer Platform, Higher Logic Thrive Marketing, Makesbridge, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
iContact covers Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.
itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.
"With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iCont...act is our biggest driver of traffic to the conference event website, accounting for 50% of the page’s traffic each month. " - Emily McLoughlin
"Big plus is customer service, can reach people instantly, highly responsive, people component, person to person contact is really helpful, faster turnaround time. " - Mawer Investment management
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
iContact | Affordable Email Marketing Solution
Email & Marketing Automation CRM Platform to improve and grow business.
Age
2003
Financials
SERIES B
NA
Business Need
Total Processes
(we found evidences for)
88
52
Total Goals
(we found evidences for)
16
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Scale best practices
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Improve digital and social presence
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Build brand awareness
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Enter new markets internationally or locally
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Grow market share
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve consistency
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Improve navigation
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Increase customer life time value
- See 13 more
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Enter new markets internationally or locally
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Enhance customer relationships
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Improve ROI
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Acquire customers
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Grow market share
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Improve brand engagement
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Scale best practices
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Improve efficiency
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Increase sales & revenue
- See 6 more
Top Channels
Channels Used
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social media
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e-mail
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website
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Twitter
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Facebook
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promotions
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offline
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LinkedIn
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on premises
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point of sale
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phone calls
- See 8 more
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social media
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e-mail
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website
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Twitter
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Facebook
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promotions
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offline
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LinkedIn
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on premises
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point of sale
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phone calls
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
