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iContact vs SmartrMail: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of iContact vs. SmartrMail is based on a specific set of business needs and context. The comparison uses 9250 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing iContact and SmartrMail

iContact, SmartrMail, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

iContact covers Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

SmartrMail focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Cross Selling with E-Mail, Campaign Management with E-Mail, etc.

"With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iCont...act is our biggest driver of traffic to the conference event website, accounting for 50% of the page’s traffic each month. " - Emily McLoughlin

"Before [we signed up for the Assisted Setup] I’d gone in and created a couple of newsletters but I knew there was a whole framework that needed to go in and I just didn’t have the time to get in and initiate the framework and just have that headspac...e to think about ‘okay, how do we set up a cross-sell? How do we set up a segment for that cross-sell? " - Lily

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo iContact

Focus area

iContact is better than SmartrMail for

Software Failure Risk

  • medium

logo SmartrMail

Focus area

Software Failure Risk

  • low

About

iContact | Affordable Email Marketing Solution

SmartrMail | Send better email in less time. SmartrMail is the easiest way to send emails that delight your customers and get more sales

Age

2003

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

88

36

Total Goals
(we found evidences for)

16

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


engagement management

engaging and following up


campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


workflow management



helpdesk management


content management

content publishing



sales document management

contract management

proposal & quote management


generation of new leads


social media marketing



training & onboarding





loyalty management

identify target customers


subscription management


segmentation and targeting



promotion management


conversion management





outbound marketing


lifetime value management





trade show marketing


database marketing


business development


lead qualification





performance management


distribution management



rating and review management


products & pricelist management


personalized marketing



competitive intelligence




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more
  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • offline

  • point of sale

  • website

  • newsletter

  • promotions

  • social media

  • Facebook

  • Facebook page

  • print media

  • magazine

  • Instagram

  • mobile

  • coupons

  • mobile app

  • See 12 more
  • e-mail

  • offline

  • point of sale

  • website

  • newsletter

  • promotions

  • social media

  • Facebook

  • Facebook page

  • print media

  • magazine

  • Instagram

  • mobile

  • coupons

  • mobile app

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting