cuspera logo CUSPERA

Index Exchange vs LiveRamp: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Index Exchange vs. LiveRamp is based on a specific set of business needs and context. The comparison uses 1130 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Index Exchange and LiveRamp

Index Exchange belong to a category of solutions that help Publisher Ad Management, whereas LiveRamp belong to a category of solutions that help Marketing Attribution. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Index Exchange covers Advertisement, Communication Management, Media Buying, Collaboration with Offline, etc.

LiveRamp focuses on Training & Onboarding, Advertisement, Communication Management, Segmentation And Targeting with Video, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Index Exchange

Focus area

Software Failure Risk

  • medium

logo LiveRamp

Focus area

LiveRamp is better than Index Exchange for

Software Failure Risk

  • low

About

Index Exchange | Democratizing Digital Advertising

Enterprise Data Connectivity Platform and Identity Solutions

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

34

54

Total Goals
(we found evidences for)

8

15

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications





lead qualification

lead qualification: technographic


engagement management

engaging and following up


generation of new leads


international marketing


loyalty management


competitive intelligence


sales incentive management


products & pricelist management


sales document management

contract management


training & onboarding


lifetime value management


content management



campaign management


segmentation and targeting


account management



workflow management


helpdesk management


Top Goals

Goals Achieved

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • See 5 more
  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Enhance customer relationships

  • Scale best practices

  • Improve brand engagement

  • Improve visibility

  • Shorten ramp up time

  • Increase sales & revenue

  • Improve digital and social presence

  • Establish thought leadership

  • Build brand awareness

  • Improve efficiency

  • Launch new products

  • See 12 more

Top Channels

Channels Used

  • mass media

  • video

  • social media

  • phone calls

  • television

  • offline

  • promotions

  • radio

  • e-mail

  • user generated content

  • blogs

  • point of sale

  • website

  • mobile

  • games

  • display advertisement

  • mobile app

  • on premises

  • Netflix

  • movies

  • omnichannel

  • newsletter

  • Facebook

  • events

  • trade shows

  • See 22 more
  • mass media

  • video

  • social media

  • phone calls

  • television

  • offline

  • promotions

  • radio

  • e-mail

  • user generated content

  • blogs

  • point of sale

  • website

  • mobile

  • games

  • display advertisement

  • mobile app

  • on premises

  • Netflix

  • movies

  • omnichannel

  • newsletter

  • Facebook

  • events

  • trade shows

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

high

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting