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mParticle Analytics (formerly Indicative) vs Pointillist Analytics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of mParticle Analytics (formerly Indicative) vs. Pointillist Analytics is based on a specific set of business needs and context. The comparison uses 846 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing mParticle Analytics (formerly Indicative) and Pointillist Analytics

mParticle Analytics (formerly Indicative), and Pointillist Analytics belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

mParticle Analytics (formerly Indicative) covers Engagement Management, Product Marketing, Products & Pricelist Management, Segmentation And Targeting with Offline, etc.

Pointillist Analytics focuses on Customer Feedback Management, Engagement Management, Helpdesk Management with Phone Calls, Cross Selling with Video, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo mParticle Analytics (formerly Indicative)

Focus area

Software Failure Risk

  • medium

logo Pointillist Analytics

Focus area

Pointillist Analytics is better than mParticle Analytics (formerly Indicative) for

Software Failure Risk

  • medium

About

Product Analytics for Data-Driven Teams

Pointillist: Customer Journey Analytics Software

Age

1990

Financials

SEED

PRIVATE

Business Need

Total Processes
(we found evidences for)

29

28

Total Goals
(we found evidences for)

4

4

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



products & pricelist management


segmentation and targeting



lead qualification

lead qualification: behavioural

lead qualification: technographic


workflow management




sales document management

contract management


content management


campaign management


communication management

sending & publishing communications


loyalty management

identify target customers


training & onboarding


competitive intelligence


measuring net promoter score


measuring customer satisfaction


customer feedback management

measuring net promoter score

measuring customer satisfaction


helpdesk management



lifetime value management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Manage risk

  • See 1 more
  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Increase customer life time value

  • See 1 more

Top Channels

Channels Used

  • phone calls

  • video

  • promotions

  • e-mail

  • mobile

  • point of sale

  • offline

  • chat

  • social media

  • website

  • Twitter

  • user generated content

  • blogs

  • See 10 more
  • phone calls

  • video

  • promotions

  • e-mail

  • mobile

  • point of sale

  • offline

  • chat

  • social media

  • website

  • Twitter

  • user generated content

  • blogs

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting