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Inkit vs Act-On: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Inkit vs. Act-On is based on a specific set of business needs and context. The comparison uses 18314 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Inkit and Act-On

Inkit, Act-On, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.

Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"Inkit’s steadfast prioritization on data security, providing the best possible variable costs, and having a rockstar support team has made this partnership exceptional. " - Aaron Williams

"With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience. " - Kyle Dahlgren

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Inkit

Focus area

Inkit is better than Act-On for

Software Failure Risk

  • low

logo Act-On

Focus area

Act-On is better than Inkit for

Software Failure Risk

  • low

About

Direct Mail Automation Software for Marketing & Retention

Act-On | An automated Growth Marketing Platform

Age

2017

2005

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

46

112

Total Goals
(we found evidences for)

10

21

Top Processes

Evidences indicate better relative satisfaction


campaign analytics

campaign monitoring


engagement management

engaging and following up




customise loyalty program

identify target customers



communication management

sending & publishing communications



workflow management


lifetime value management


products & pricelist management



personalized marketing


generation of new leads


segmentation and targeting


social media marketing


competitive intelligence


training & onboarding



lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score


conversion management


sales document management

contract management


searching for content



helpdesk management


relationship management


rating and review management






social media analytics


scheduling post to social media


monitoring social media


engaging on social media


managing social media account


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account




creating contact list



contact list management

creating contact list


Scheduling & dispatching







outbound marketing




business development



knowledge management


conference call management


relationship marketing


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing


follower management




subscription management


create learning path


courses & assessment

create learning path


database marketing


sales call management




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more
  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting