Comparison Summary
Introducing Inkit and Act-On
Inkit, Act-On, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.
Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"We expected a moderate redemption rate on our mailer… 18% was unbelievable! " - Mike Black
"Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. " - Marc Wilensky
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Direct Mail Automation Software for Marketing & Retention
An automated Growth Marketing Platform
Age
2017
Financials
PRIVATE
SERIES A
Business Need
Total Processes
(we found evidences for)
46
112
Total Goals
(we found evidences for)
10
21
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Increase sales & revenue
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Improve brand engagement
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Scale best practices
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Build brand awareness
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Improve consistency
- See 7 more
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
Top Channels
Channels Used
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e-mail
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website
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social media
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offline
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phone calls
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newsletter
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user generated content
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blogs
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trade shows
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promotions
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LinkedIn
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on premises
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events
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Facebook
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point of sale
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video
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omnichannel
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mobile
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Facebook page
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games
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text SMS
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channel partners
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support groups
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Twitter
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chat
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out of home
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brochure
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mobile app
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Instagram
-
Slack
- See 27 more
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e-mail
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website
-
social media
-
offline
-
phone calls
-
newsletter
-
user generated content
-
blogs
-
trade shows
-
promotions
-
LinkedIn
-
on premises
-
events
-
Facebook
-
point of sale
-
video
-
omnichannel
-
mobile
-
Facebook page
-
games
-
text SMS
-
channel partners
-
support groups
-
Twitter
-
chat
-
out of home
-
brochure
-
mobile app
-
Instagram
-
Slack
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
