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Inkit vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Inkit vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 18288 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Inkit and ActiveCampaign

Inkit, ActiveCampaign, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"InkIt has enabled us to streamline our back office and collections, reducing program spend by up to 94%, while maintaining the flexibility to integrate with our existing apps and tools. " - Jordan Hill

"Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. " - Monika Reti

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Inkit

Focus area

Software Failure Risk

  • low

logo ActiveCampaign

Focus area

ActiveCampaign is better than Inkit for

Software Failure Risk

  • medium

About

Direct Mail Automation Software for Marketing & Retention

CXA Platform to engage with their customers

Age

2017

2003

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

46

133

Total Goals
(we found evidences for)

10

18

Top Processes

Evidences indicate better relative satisfaction


campaign analytics

campaign monitoring


engagement management

engaging and following up




customise loyalty program

identify target customers



communication management

sending & publishing communications



workflow management


lifetime value management


products & pricelist management


account management


personalized marketing


generation of new leads


segmentation and targeting


social media marketing


competitive intelligence


training & onboarding



lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score


conversion management


sales document management

contract management


promotion management


content management

searching for content



helpdesk management


relationship management


rating and review management





touchpoint management





creating contact list


contact list management

creating contact list



social media analytics


monitoring social media


engaging on social media


scheduling post to social media


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media






pipeline management



discount management


knowledge management




trade show marketing



create learning path


courses & assessment

create learning path





referral management


business development


relationship marketing


outbound marketing



meeting management


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management





membership management


conference call management



channel management


sales commission management


international marketing







database marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting