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Inkit vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Inkit vs. HubSpot is based on a specific set of business needs and context. The comparison uses 117041 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Inkit and HubSpot

Inkit, HubSpot, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"Inkit’s steadfast prioritization on data security, providing the best possible variable costs, and having a rockstar support team has made this partnership exceptional. " - Aaron Williams

"A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. " - Doug Dotts

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Inkit

Focus area

Software Failure Risk

  • low

logo HubSpot

Focus area

HubSpot is better than Inkit for

Software Failure Risk

  • medium

About

Direct Mail Automation Software for Marketing & Retention

Marketing Automation Software for inbound marketing and sales

Age

2017

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

46

161

Total Goals
(we found evidences for)

10

23

Top Processes

Evidences indicate better relative satisfaction


campaign monitoring


engagement management

engaging and following up




customise loyalty program

identify target customers



communication management

sending & publishing communications




lifetime value management


products & pricelist management



personalized marketing


generation of new leads


segmentation and targeting


social media marketing


competitive intelligence


training & onboarding



opportunity management


lead qualification: technographic


customer feedback management

measuring net promoter score


conversion management


sales document management

contract management


promotion management


searching for content



helpdesk management


relationship management


rating and review management





touchpoint management



scheduling post to social media


social media analytics


engaging on social media


monitoring social media


managing social media account


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account



creating contact list




enriching contact list


contact list management

creating contact list

enriching contact list







call transcription




sales call management

call transcription




creating knowledge base



knowledge management

creating knowledge base







business development


performance management



pipeline management




discount management


trade show marketing


create learning path


track learning progress


courses & assessment

create learning path

track learning progress



channel management


database marketing


influencer marketing





international marketing


referral management


subscription management



community building


follower management



sales review & feedback



revenue cycle management


relationship marketing


calendar management



advocacy management




distribution management


customer case management



conference call management



reputation management






category management




community marketing



sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting