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Inkit vs LeadSquared Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Inkit vs. LeadSquared Marketing Automation is based on a specific set of business needs and context. The comparison uses 6294 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Inkit and LeadSquared Marketing Automation

Inkit, LeadSquared Marketing Automation, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.

LeadSquared Marketing Automation focuses on Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.

"InkIt has enabled us to streamline our back office and collections, reducing program spend by up to 94%, while maintaining the flexibility to integrate with our existing apps and tools. " - Jordan Hill

"We have drastically reduced the time needed to get things done. Things that earlier took me 20 days now take me just 5-10 hours. It’s easy to engage customers now with communication automation. I exactly know at what stage of the funnel the customer... is in and the problem he is facing, and we can easily measure our own performance. " - Aditya Chintawar

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Inkit

Focus area

Software Failure Risk

  • low

logo LeadSquared Marketing Automation

Focus area

LeadSquared Marketing Automation is better than Inkit for

Software Failure Risk

  • low

About

Direct Mail Automation Software for Marketing & Retention

Marketing Automation and CRM Software for higher sales productivity

Age

2017

2012

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

46

80

Total Goals
(we found evidences for)

10

6

Top Processes

Evidences indicate better relative satisfaction


campaign analytics

campaign monitoring


engagement management

engaging and following up




loyalty management

customise loyalty program

identify target customers



communication management

sending & publishing communications



workflow management


lifetime value management


products & pricelist management


account management


personalized marketing


generation of new leads


segmentation and targeting


social media marketing


competitive intelligence


training & onboarding



lead qualification


conversion management


sales document management

contract management


content management



helpdesk management


relationship management








referral management




sales call management




social media analytics


monitoring social media


engaging on social media


social media management

social media analytics

monitoring social media

engaging on social media





calendar management


customer case management


follower management


business development





contact list management


distribution management


pipeline management


motivation management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more
  • Improve ROI

  • Improve visibility

  • Acquire customers

  • Improve efficiency

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more

Top Channels

Channels Used

  • e-mail

  • website

  • phone calls

  • social media

  • text SMS

  • offline

  • chat

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • LinkedIn

  • Whatsapp

  • on premises

  • out of home

  • billboards

  • Facebook page

  • promotions

  • mobile

  • omnichannel

  • point of sale

  • channel partners

  • newspaper

  • video

  • Instagram

  • See 24 more
  • e-mail

  • website

  • phone calls

  • social media

  • text SMS

  • offline

  • chat

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • LinkedIn

  • Whatsapp

  • on premises

  • out of home

  • billboards

  • Facebook page

  • promotions

  • mobile

  • omnichannel

  • point of sale

  • channel partners

  • newspaper

  • video

  • Instagram

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting