Comparison Summary
This comparison report of Inkit vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 3275 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Inkit and SAP Marketing Cloud
Inkit, SAP Marketing Cloud, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.
SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"InkIt has enabled us to streamline our back office and collections, reducing program spend by up to 94%, while maintaining the flexibility to integrate with our existing apps and tools. " - Jordan Hill
"We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. " - Laura Monari
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Direct Mail Automation Software for Marketing & Retention
Marketing Cloud offering customers the freedom to define their journey
Age
2017
1972
Financials
PRIVATE
IPO
Business Need
Total Processes
(we found evidences for)
46
80
Total Goals
(we found evidences for)
10
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Increase sales & revenue
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Improve brand engagement
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Scale best practices
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Build brand awareness
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Improve consistency
- See 7 more
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
Top Channels
Channels Used
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social media
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e-mail
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website
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offline
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omnichannel
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promotions
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Twitter
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user generated content
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blogs
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point of sale
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video
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Facebook
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phone calls
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text SMS
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coupons
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on premises
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trade shows
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Facebook page
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mobile
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newsletter
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display advertisement
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review sites
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Amazon
- See 20 more
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social media
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e-mail
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website
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offline
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omnichannel
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promotions
-
Twitter
-
user generated content
-
blogs
-
point of sale
-
video
-
Facebook
-
phone calls
-
text SMS
-
coupons
-
on premises
-
trade shows
-
Facebook page
-
mobile
-
newsletter
-
display advertisement
-
review sites
-
Amazon
- See 20 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
