cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

Inkit vs Upland adestra: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Inkit low Failure Risk for Upland adestra low
Know More

Comparison Summary

This comparison report of Inkit vs. Upland adestra is based on a specific set of business needs and context. The comparison uses 1906 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Inkit and Upland adestra

Inkit, Upland adestra, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.

Upland adestra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

"We expected a moderate redemption rate on our mailer… 18% was unbelievable! " - Mike Black

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Inkit

Focus area

Inkit is better than Upland adestra for

Software Failure Risk

  • low

logo Upland adestra

Focus area

Software Failure Risk

  • low

About

Direct Mail Automation Software for Marketing & Retention

Email automation software that inspires engagement and drives conversions

Age

2017

2010

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

46

50

Total Goals
(we found evidences for)

10

10

Top Processes

Evidences indicate better relative satisfaction

campaign management

Read Reviews (49)

Read Reviews (32)

campaign analytics

Read Reviews (3)

Read Reviews (2)

engagement management

Read Reviews (34)

Read Reviews (41)

engaging and following up

Read Reviews (26)

Read Reviews (30)

channel marketing

Read Reviews (25)

Read Reviews (1)

direct marketing

Read Reviews (23)

Read Reviews (0)

loyalty management

Read Reviews (11)

Read Reviews (6)

customise loyalty program

Read Reviews (5)

Read Reviews (4)

identify target customers

Read Reviews (4)

Read Reviews (0)

digital marketing

Read Reviews (10)

Read Reviews (2)

communication management

Read Reviews (10)

Read Reviews (40)

sending & publishing communications

Read Reviews (8)

Read Reviews (34)

workflow management

Read Reviews (6)

Read Reviews (3)

lifetime value management

Read Reviews (4)

Read Reviews (0)

products & pricelist management

Read Reviews (4)

Read Reviews (1)

account management

Read Reviews (4)

Read Reviews (0)

personalized marketing

Read Reviews (4)

Read Reviews (4)

generation of new leads

Read Reviews (3)

Read Reviews (7)

segmentation and targeting

Read Reviews (3)

Read Reviews (6)

social media marketing

Read Reviews (3)

Read Reviews (3)

competitive intelligence

Read Reviews (2)

Read Reviews (7)

training & onboarding

Read Reviews (2)

Read Reviews (5)

lead qualification

Read Reviews (1)

Read Reviews (2)

sales document management

Read Reviews (1)

Read Reviews (5)

contract management

Read Reviews (1)

Read Reviews (4)

content management

Read Reviews (1)

Read Reviews (2)

helpdesk management

Read Reviews (1)

Read Reviews (20)

rating and review management

Read Reviews (1)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (9)

scheduling post to social media

Read Reviews (0)

Read Reviews (3)

social media management

Read Reviews (0)

Read Reviews (13)

social media analytics

Read Reviews (0)

Read Reviews (9)

scheduling post to social media

Read Reviews (0)

Read Reviews (3)

contact list management

Read Reviews (0)

Read Reviews (4)

conference call management

Read Reviews (0)

Read Reviews (2)

international marketing

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting