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Inkit vs WebEngage: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Inkit vs. WebEngage is based on a specific set of business needs and context. The comparison uses 9785 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Inkit and WebEngage

Inkit, WebEngage, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.

WebEngage focuses on Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.

"What we saw was a 17% increase in saved dunning accounts. Customers returned to us, they updated payment information, and are still with us nine months later. So that’s super exciting. " - JK Sparls

"Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation. " - Bharat Bhatia

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Inkit

Focus area

Software Failure Risk

  • low

logo WebEngage

Focus area

WebEngage is better than Inkit for

Software Failure Risk

  • medium

About

Direct Mail Automation Software for Marketing & Retention

Marketing Automation tool to craft contextual and personalized campaigns

Age

2017

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

46

111

Total Goals
(we found evidences for)

10

19

Top Processes

Evidences indicate better relative satisfaction


campaign analytics

campaign monitoring


engagement management

engaging and following up




customise loyalty program

identify target customers



communication management

sending & publishing communications



workflow management


lifetime value management


products & pricelist management


account management


personalized marketing


generation of new leads


segmentation and targeting


social media marketing


competitive intelligence


training & onboarding



lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score


conversion management


sales document management

contract management


promotion management


content management



helpdesk management


relationship management


rating and review management





touchpoint management









contact list management


discount management




social media analytics


engaging on social media


scheduling post to social media


social media management

social media analytics

engaging on social media

scheduling post to social media


channel management


customer case management


referral management


trade show marketing




revenue cycle management


sales incentive management


knowledge management



business development



category management


database marketing




courses & assessment


influencer marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Build brand awareness

  • Improve brand engagement

  • Improve consistency

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more
  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting