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WebEngage: Use-Cases, Insights and Reviews | 2025 Cuspera

4.52 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(8911)

Marketing Automation tool to craft contextual and personalized campaigns

AI Powered

WebEngage Overview

WebEngage delivers a comprehensive suite for customer engagement and retention, focusing on maximizing revenue from existing clients. This platform integrates a Customer Data Platform (CDP) with omnichannel campaign management and personalization tools for web and app environments. By unifying data silos, WebEngage empowers brands to leverage data-driven insights for crafting precise engagement strategies. The platform's ease of use facilitates the execution of creative, hyper-personalized campaigns, enhancing customer conversion rates. With a focus on data security and seamless integration with existing tools, WebEngage positions itself as a vital asset for businesses aiming to elevate their marketing automation efforts and achieve substantial ROI.

Use Cases

Customers recommend Engagement Management, Onboarding, Campaign Management, as the business use cases that they have been most satisfied with while using WebEngage.

Other use cases:

Communication Management
Customer Feedback Management
Advertisement
Workflow Management
Loyalty Management
Segmentation And Targeting
Lead Nurturing

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using WebEngage.

Other priorities:

Increase Sales & Revenue
Increase Customer Life Time Value
Improve ROI
Build Brand Awareness
Improve Brand Engagement
Improve Consistency
Establish Thought Leadership
Grow Market Share
Launch New Products
Scale Best Practices
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Improve Internal Communications
Improve Stakeholder Relations
Improve Visibility
Reduce Bounce
Improve Efficiency

See all business priorities See less business priorities

WebEngage Use-Cases and Business Priorities: Customer Satisfaction Data

WebEngage works with different mediums / channels such as E-Mail. and Text SMS.

WebEngage's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and WebEngage support capabilities include AI Powered, Email Support, 24/7 Support, etc. also WebEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"WebEngage has made reaching out to our users simple and quick. The timely insights have helped us tweak our communications, enabling better conversions. The support is overwhelmingly satisfying!" - Divya Dixit

WebEngage, AgencyAnalytics, Experiture Marketing Platform, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

WebEngage is a full-stack customer engagement platform offering CDP, omnichannel campaigns, and personalization. Brands are helped to boost revenue from existing customers.

Popular Business Setting

for WebEngage

Top Industries

Information Technology and Services
Internet
Retail

Popular in

Mid Market
Enterprise
Small Business

WebEngage is popular in Information Technology And Services, Internet, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

WebEngage Customer wins, Customer success stories, Case studies

How does WebEngage facilitate Engagement Management?

Webengage allows for creating highly complex, automated engagement campaigns across various channels, including email, SMS, push, and in-app notifications. This platform enables segmentation based on user profile and behavior, resulting in personalized and contextual communication. While the tool offers robust engagement capabilities, it lacks integration with product analytics, limiting its ability to provide comprehensive insights.

"...On-Site Notifications are highly engaging, segmenting is easy, uploading creative and setting rules is really easy . ...." Peer review by Mohamed T., Head of E-Marketing, Marketing and Advertising

How does WebEngage facilitate Onboarding?

Webengage offers comprehensive onboarding and training support. The onboarding process is efficient and user-friendly, enabling users to quickly learn the tool and start creating journeys and automations. The customer support team provides timely assistance, ensuring a smooth integration and product adoption experience.

"...Sastaticket, Pakistan s largest online travel agency, completes onboarding and goes live within 5 weeks. ..." Case Study Sastaticket

How can WebEngage enhance your Campaign Management process?

WebEngage simplifies campaign management with its user-friendly interface and comprehensive features. The platform offers a visual journey builder for creating and managing complex, cross-channel campaigns. WebEngage provides real-time insights on campaign performance through a dedicated dashboard.

"...Test and automatically track your campaign's performance for deliveries, failures, opens, impressions, clicks, revenue and so on in real-time. ..." Marketing Automation Platform for Trips & Ride-hailing businesses

How efficiently Does WebEngage manage your Communication Management?

WebEngage is a tool for managing customer communication across multiple channels, including email, text messages, and various notifications. It allows businesses to automate messages based on user interactions and behaviors. The platform facilitates cross-channel marketing campaigns, enabling businesses to send personalized and contextual messages to their customers. However, WebEngage does not allow sending emails to users who have not signed up on the platform.

"...So just before we wanna send them an email, let s say we want to send them hotel recommendations email at this opportune moment, just before we send the email we want to talk to the third-party recommendation engine..." How To Increase Conversions With Hyper-Personalization?

What benefits does WebEngage offer for Customer Feedback Management?

WebEngage provides a platform for gathering and managing customer feedback through surveys and forms. It offers a user-friendly interface to collect and analyze feedback data, helping businesses understand customer needs and improve services. WebEngage saves businesses time and resources by offering a ready-to-use solution for customer feedback management.

"...Infobip s solutions help improve customer experience through the whole customer journey which not only results in increased customer satisfaction but also improved lifetime value...." WebEngage Partners with Infobip to Provide WhatsApp as an Engagement Channel

61 buyers and buying teams have used Cuspera to assess how well WebEngage solved their Marketing Automation needs. Cuspera uses 8911 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Divya Dixit SVP Direct Revenue, Marketing & Analytics AltBalaji	WebEngage has made reaching out to our users simple and quick. The timely insights have helped us tweak our communications, enabling better conversions. The support is overwhelmingly satisfying! Testimonial By Divya Dixit
Bharat Bhatia VP Marketing Junglee Games	Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation. Testimonial By Bharat Bhatia
Aswin Ravi AVP, Customer Services & Implementation WebEngage	After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth. Testimonial By Aswin Ravi

CUSTOMERS	TESTIMONIALS
Divya Dixit SVP Direct Revenue, Marketing & Analytics AltBalaji	WebEngage has made reaching out to our users simple and quick. The timely insights have helped us tweak our communications, enabling better conversions. The support is overwhelmingly satisfying! Testimonial By Divya Dixit
Bharat Bhatia VP Marketing Junglee Games	Great service, helpful team, and an ever-evolving product. Such is the ease of usability that it takes very little time to make someone new to learn the tool and start implementing journeys and automation. Testimonial By Bharat Bhatia
Aswin Ravi AVP, Customer Services & Implementation WebEngage	After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth. Testimonial By Aswin Ravi

Acko General Insurance - Insurance

Acko General Insurance used WebEngage to improve policy renewals. They wanted to increase customer retention. With WebEngage, they saw a 17.32% increase in policy renewals. This shows WebEngage helps... insurance companies keep more customers.

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Shoppers Stop - Retail

WebEngage helped Shoppers Stop increase their CRM revenue contribution. Shoppers Stop saw a 2X jump in CRM revenue. The solution focused on improving customer engagement and retention. WebEngage prov...ided tools for data-driven marketing. The results show strong growth in revenue from CRM efforts.

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CASHe - Financial Services

CASHe used the WebEngage platform to grow its repeat user base. The company saw a 75% increase in repeat users. WebEngage helped CASHe improve customer engagement and retention. This case shows how m...arketing automation can drive growth in financial services.

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Go-MMT - Travel & Hospitality

WebEngage helped Go-MMT improve hotel partner engagement. Go-MMT used WebEngage's platform to connect better with hotel partners. As a result, Go-MMT saw a 20% increase in hotel partner engagement. T...his case shows how marketing automation can help travel companies grow partner relationships.

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Vezeeta - Health, Wellness And Fitness

WebEngage helped Vezeeta increase pharmacy orders by 47%. Vezeeta used WebEngage to improve customer engagement. The solution focused on pharmacy order growth. As a result, Vezeeta saw a 47% uplift i...n pharmacy orders. This shows the impact of WebEngage on order volume.

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Shaw Academy - Education

WebEngage helped Shaw Academy increase its revenue by 25%. Shaw Academy used WebEngage to improve its marketing and engagement. The solution focused on better user communication and retention. As a r...esult, Shaw Academy saw a significant boost in revenue. This case shows the impact of using WebEngage for education businesses.

Read more →

More WebEngage Customer Stories...

The What: Why & How of Retention Marketing

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Frequently Asked Questions(FAQ)

for WebEngage

What is WebEngage?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

What is WebEngage used for?

WebEngage is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Onboarding and Campaign Management .

What are the top features of WebEngage?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of WebEngage.

Who uses WebEngage?

WebEngage is used by Information Technology And Services, Internet and Retail among other industries.

What are WebEngage alternatives?

AgencyAnalytics, Experiture Marketing Platform, Omnisend and VBOUT are popular alternatives for WebEngage.

Where is WebEngage located?

WebEngage is headquartered at B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN.

lightning

Peers used WebEngage for engagement management and onboarding

WebEngage Competitors

More WebEngage Alternatives...

WebEngage Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (12)
Analytics	3.91/5 ★ Read Reviews (445)
Custom Reports	3.80/5 ★ Read Reviews (898)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (12)
Analytics	3.91/5 ★ Read Reviews (445)
Custom Reports	3.80/5 ★ Read Reviews (898)

WebEngage Integrations

WebEngage integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.85/5 ★

Read Reviews (423)

Data Export

3.79/5 ★

Read Reviews (393)

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AppsFlyer

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Kaleyra

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Adjust

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Branch linking platform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for WebEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for WebEngage

WebEngage News

Partnership 07/10/2025

SaffronStays partners with WebEngage to elevate guest experience - Hotelier India

WebEngage has partnered with SaffronStays to enhance guest experiences through personalized communication and engagement strategies. This collaboration aims to increase SaffronStays' ROI by driving repeat bookings and customer loyalty. WebEngage's platform will enable SaffronStays to deliver timely, personalized interactions, potentially boosting direct reservations by 40% and reducing reliance on third-party channels.

Read more →

Product 17/08/2025

Can WebEngage Power Martech Growth With Its GenAI Play - StartupNews.fyi

WebEngage has transformed its platform to leverage AI for enhanced customer engagement and retention. The company has evolved into a full-stack solution provider, addressing data-heavy martech use cases. This strategic shift positions WebEngage to capitalize on AI-driven market opportunities.

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Executive 26/06/2025

Sanjay Prasad joins WebEngage as VP, Global Head of Channels & Alliances - Adgully.com

WebEngage appointed Sanjay Prasad as vice president and global head of channels and alliances. Prasad will lead global channel strategy and partnerships for WebEngages customer data platform and engagement solutions. His experience is expected to strengthen WebEngages partner ecosystem and accelerate international growth.

Read more →

Partnership 04/02/2025

ALJ Electronics boosts customer experience with WebEngage - Arab News

ALJ Electronics partners with WebEngage to enhance customer experience in Saudi Arabia through data-driven personalization and omnichannel integration, using WebEngage's AI-powered platform for improved engagement across email, SMS, WhatsApp, and website channels.

Read more →

More WebEngage News...

WebEngage Profile

Company Name

WebEngage

Company Website

https://webengage.com/

HQ Location

B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

Employees

251-500

Social

Financials

SERIES B