WebEngage Overview

WebEngage delivers a comprehensive suite for customer engagement and retention, focusing on maximizing revenue from existing clients. This platform integrates a Customer Data Platform (CDP) with omnichannel campaign management and personalization tools for web and app environments. By unifying data silos, WebEngage empowers brands to leverage data-driven insights for crafting precise engagement strategies. The platform's ease of use facilitates the execution of creative, hyper-personalized campaigns, enhancing customer conversion rates. With a focus on data security and seamless integration with existing tools, WebEngage positions itself as a vital asset for businesses aiming to elevate their marketing automation efforts and achieve substantial ROI.

Use Cases

Customers recommend Engagement Management, Onboarding, Campaign Management, as the business use cases that they have been most satisfied with while using WebEngage.

Other use cases:

  • Communication Management
  • Customer Feedback Management
  • Advertisement
  • Workflow Management
  • Loyalty Management
  • Segmentation And Targeting
  • Lead Nurturing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using WebEngage.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Improve ROI
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Consistency
  • Establish Thought Leadership
  • Grow Market Share
  • Launch New Products
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Improve Visibility
  • Reduce Bounce
  • Improve Efficiency
See all business priorities See less business priorities

WebEngage Use-Cases and Business Priorities: Customer Satisfaction Data

WebEngage works with different mediums / channels such as E-Mail. and Text SMS.

WebEngage's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and WebEngage support capabilities include AI Powered, Email Support, 24/7 Support, etc. also WebEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth." - Aswin Ravi

Peer review evidence (same sources as the product rating summary)

"...HomeLane, India s tech-enabled home interiors brand, boosts its revenue by 148% through behavior-based user engagement. ..." Case Study HomeLane
"...And WebEngage funnels can help you prevent your users from getting lost in the sea of options by ensuring a seamless and intuitive onboarding experience. ..." Marketing Automation Platform for Online Travel Agencies (OTA)
"...Very few brands are doing impressive things which brings us to the yearly round-up email campaign built by marketers at DSP Blackrock...." Case Study DSP BlackRock

WebEngage, AgencyAnalytics, Experiture Marketing Platform, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

WebEngage is a full-stack customer engagement platform offering CDP, omnichannel campaigns, and personalization. Brands are helped to boost revenue from existing customers.

Popular Business Setting

for WebEngage

Top Industries

  • Information Technology and Services
  • Internet
  • Retail

Popular in

  • Mid Market
  • Enterprise
  • Small Business

WebEngage is popular in Information Technology And Services, Internet, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

WebEngage Customer wins, Customer success stories, Case studies

How does WebEngage facilitate Engagement Management?

What solutions does WebEngage provide for Onboarding?

How does WebEngage address your Campaign Management Challenges?

How efficiently Does WebEngage manage your Communication Management?

What Are the key features of WebEngage for Customer Feedback Management?

61 buyers and buying teams have used Cuspera to assess how well WebEngage solved their Marketing Automation needs. Cuspera uses 8911 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
WebEngage testimonial

Aswin Ravi

AVP, Customer Services & Implementation

WebEngage
After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth. Testimonial By Aswin Ravi
WebEngage testimonial

Neeraj Sanghani

Chief Strategy Officer

myGlamm
From flawless integration and priority support to targeted cross-channel campaigns, WebEngage aided us in taking our lifecycle marketing campaigns to the next level. Testimonial By Neeraj Sanghani
WebEngage testimonial

Anushray Gupta

CTO

Cuemath
Our product and marketing teams are now more efficient at what they do! Testimonial By Anushray Gupta
CUSTOMERS TESTIMONIALS
WebEngage testimonial

Aswin Ravi

AVP, Customer Services & Implementation

WebEngage
After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth. Testimonial By Aswin Ravi
WebEngage testimonial

Neeraj Sanghani

Chief Strategy Officer

myGlamm
From flawless integration and priority support to targeted cross-channel campaigns, WebEngage aided us in taking our lifecycle marketing campaigns to the next level. Testimonial By Neeraj Sanghani
WebEngage testimonial

Anushray Gupta

CTO

Cuemath
Our product and marketing teams are now more efficient at what they do! Testimonial By Anushray Gupta
 

Bamboostan - Consumer Products - Small

WebEngage Adds Sustainable Retail Brand Bamboostan as Platform Client

Bamboostan, a sustainable retail brand, is adopting WebEngage's platform to enhance personalized customer journeys and boost conversion rates. This partnership highlights WebEngage's growing influenc...e among direct-to-consumer brands focused on sustainability, potentially bolstering its SaaS revenue and market position in customer retention.

Read on →
 

Kaspersky - Cybersecurity - Very Large

Kaspersky partners with WebEngage to enhance B2B marketing

Moscow, Russia

Kaspersky has partnered with WebEngage to enhance its B2B marketing efforts. WebEngage's platform is being used to centralize Kaspersky's marketing operations, focusing on customer segmentation, lead... generation, and performance analytics. This collaboration has already engaged over 500,000 users, aiming to build a scalable marketing automation framework for Kaspersky's B2B operations.

Read on →
 

Kaspersky - Cybersecurity - Very Large

WebEngage Powers Kaspersky's B2B Customer Engagement

Moscow, Russia

Kaspersky has adopted WebEngage's data-driven engagement platform to enhance its B2B customer engagement. This collaboration has enabled Kaspersky to engage over 500,000 users, building a scalable ma...rketing automation framework. The deployment focuses on improving customer segmentation, lead generation, and performance analytics, with future integration plans for Bitrix24 to optimize lead management workflows.

Read on →

Best Price Flipkart Wholesale - Retail - Very Large

Bengaluru, India

WebEngage helped Best Price Flipkart Wholesale recover lost orders with a 5,643% session recovery uplift. The team built behavior-led recovery journeys for retailers who paused at any stage of the or...der funnel. Push notifications and web push brought retailers back to complete interrupted orders. The solution created a scalable, always-on system for commerce recovery. Every intervention was tailored to the exact point where purchase intent slowed down.

Read more →

Chefaa - Health, Wellness And Fitness - Medium

Cairo, Egypt

WebEngage helped Chefaa build an AI-powered retention engine. Chefaa used lifecycle automation and segmentation to guide users from app install to repeat purchases. Personalized push and SMS journeys... drove over 5,000 unique conversions in four weeks. Cart recovery flows achieved an 8%+ conversion rate. Revenue attributed to WebEngage reached 82%, while message volume dropped by 55%.

Read more →

Fila - Apparel & Fashion - Large

Mumbai, India

Fila used WebEngage to make customer engagement more signal-led. They tracked customer actions like clicks and purchases to guide follow-ups. SMS and WhatsApp were used for timely, relevant messages.... Personalized recommendations and drip journeys kept users engaged. This approach led to a 66% increase in average order value and 3.6x growth in apparel sales.

Read more →

The What: Why & How of Retention Marketing

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing WebEngage

What is WebEngage?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

What is WebEngage used for?

WebEngage is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Onboarding and Campaign Management .

What are the top features of WebEngage?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of WebEngage.

Who uses WebEngage?

WebEngage is used by Information Technology And Services, Internet and Retail among other industries.

What are WebEngage alternatives?

AgencyAnalytics, Experiture Marketing Platform, Omnisend and VBOUT are popular alternatives for WebEngage.

Where is WebEngage located?

WebEngage is headquartered at B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN.
lightning

Peers used WebEngage for engagement management and onboarding

WebEngage Competitors

WebEngage Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (12)
Analytics

3.91/5 ★

Read Reviews (445)
Custom Reports

3.80/5 ★

Read Reviews (898)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (12)
Analytics

3.91/5 ★

Read Reviews (445)
Custom Reports

3.80/5 ★

Read Reviews (898)

WebEngage Integrations

WebEngage integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.85/5 ★

Read Reviews (423)
Data Export

3.79/5 ★

Read Reviews (393)

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Kaleyra

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

AppsFlyer

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Infobip

4.29 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

BigCommerce

4.46 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for WebEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for WebEngage

WebEngage News

Partnership

WebEngage Aligns With Codilar to Target Smarter Commerce ...

WebEngage collaborates with Codilar Technologies to enhance smarter commerce experiences by integrating Codilar’s commerce implementation with WebEngage’s omnichannel retention platform. This partnership aims to improve customer journeys, personalization, and retention, potentially increasing WebEngage's influence in the digital commerce stack and offering cross-selling opportunities.

Read more →
Product

WebEngage Salla Native Integration

WebEngage has launched a native integration with Salla, the GCC's largest e-commerce platform. This integration allows Salla merchants to leverage WebEngage's Customer Data Platform, multi-channel Customer Engagement Platform, and Analytics Suite. The integration aims to enhance customer experiences and drive engagement across multiple channels without requiring engineering efforts.

Read more →
Product

WebEngage Highlights AI-Driven BLACK Platform at Mumbai Tech ...

WebEngage showcased its new AI-driven platform, BLACK, at Mumbai Tech Week 2026. BLACK focuses on operational diagnostics and customer retention, offering prescriptive analytics for performance optimization and risk mitigation. This platform aims to enhance WebEngage's position in the marketing automation and customer engagement sector by providing data-led engagement solutions.

Read more →
Product

WebEngage Showcases AI Tool BLACK at Mumbai Tech Week 2026

WebEngage showcased its AI tool BLACK at Mumbai Tech Week 2026, focusing on diagnostic and accountability features. BLACK aims to identify operational leaks and enhance customer engagement. This aligns WebEngage with the AI and analytics ecosystem, potentially boosting its market position in marketing automation.

Read more →

WebEngage Profile

Company Name

WebEngage

Company Website

https://webengage.com/

HQ Location

B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES B