cuspera logo CUSPERA

Inkit vs Zoho Marketing Automation: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Inkit vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 989 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Inkit and Zoho Marketing Automation

Inkit, Zoho Marketing Automation, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.

Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

"InkIt has enabled us to streamline our back office and collections, reducing program spend by up to 94%, while maintaining the flexibility to integrate with our existing apps and tools. " - Jordan Hill

"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. " - Christopher Krefft

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Inkit

Focus area

Inkit is better than Zoho Marketing Automation for

Software Failure Risk

  • low

logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

About

Direct Mail Automation Software for Marketing & Retention

Marketing automation software for faster business growth

Age

2017

1996

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

46

22

Total Goals
(we found evidences for)

10

4

Top Processes

Evidences indicate better relative satisfaction


campaign management

campaign analytics


engagement management

engaging and following up




loyalty management

customise loyalty program

identify target customers



communication management

sending & publishing communications



workflow management


lifetime value management


products & pricelist management


account management


personalized marketing


generation of new leads


segmentation and targeting


social media marketing


competitive intelligence


training & onboarding



conversion management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more
  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more

Top Channels

Channels Used

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more
  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting