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Innovid vs illumin: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Innovid vs. illumin is based on a specific set of business needs and context. The comparison uses 622 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Innovid and illumin

Innovid, illumin, Project Agora, Opteo, etc., belong to a category of solutions that help Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Innovid covers Advertisement with Mass Media, Engagement Management with Video, Channel Marketing with Omnichannel, Competitive Intelligence with Newsletter, etc.

illumin focuses on Advertisement with Video, Direct Marketing with Review Sites, Digital Marketing, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Innovid

Focus area

Software Failure Risk

  • medium

logo illumin

Focus area

Software Failure Risk

  • medium

About

Independent Advertising and Analytics Platform

Journey advertising platform

Financials

IPO

Business Need

Total Processes
(we found evidences for)

35

22

Total Goals
(we found evidences for)

11

7

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up



competitive intelligence


communication management

sending & publishing communications


sales document management

proposal & quote management


social media management

social media analytics




campaign management


workflow management


relationship marketing


training & onboarding



lead qualification

lead qualification: technographic



Top Goals

Goals Achieved

  • Improve brand engagement

  • Acquire customers

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve efficiency

  • Improve digital and social presence

  • Enhance customer relationships

  • Launch new products

  • Increase sales & revenue

  • See 8 more
  • Grow market share

  • Build brand awareness

  • Improve digital and social presence

  • Scale best practices

  • Acquire customers

  • Enhance customer relationships

  • Launch new products

  • See 4 more

Top Channels

Channels Used

  • video

  • display advertisement

  • social media

  • website

  • review sites

  • Amazon

  • offline

  • trade shows

  • mobile

  • See 6 more
  • video

  • display advertisement

  • social media

  • website

  • review sites

  • Amazon

  • offline

  • trade shows

  • mobile

  • See 6 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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No Data

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Business Setting