Innovid Overview

Innovid transforms how advertisers and publishers engage with consumers through its omnichannel advertising platform. Users can create dynamic ad experiences that resonate with audiences, driving meaningful interactions and measurable business growth. The platform supports seamless ad delivery and optimization, ensuring that campaigns reach the right audience at the right time. Innovid's integration capabilities allow for smooth collaboration with top-tier partners, enhancing its usability. Advertisers benefit from detailed analytics that provide insights into consumer behavior, enabling data-driven decisions. This makes Innovid a go-to solution for those looking to elevate their advertising strategies in a competitive market.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Innovid.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Proposal & Quote Management
  • Social Media Analytics
  • Collaboration
  • Creative Agency
  • Campaign Management
See all use cases See less use cases

Business Priorities

Improve Brand Engagement and Acquire Customers are the most popular business priorities that customers and associates have achieved using Innovid.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Launch New Products
  • Increase Sales & Revenue
See all business priorities See less business priorities

Innovid Use-Cases and Business Priorities: Customer Satisfaction Data

Innovid works with different mediums / channels such as Mass Media. Television. Video etc.

Innovid's features include Personalization, and Dashboard. and Innovid support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Innovid analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Innovid is an online video marketing platform, designed to help advertisers and agencies leverage the power of digital to create interactive and personalized video...." Peer review

Innovid, Opteo, Ad Sales Genius, Datagame, LiveIntent, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Innovid is an independent CTV advertising and measurement platform for major brands. Advanced TV analytics and advertising solutions are provided.

Popular Business Setting

for Innovid

Top Industries

  • Food & Beverages
  • Education
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Innovid is popular in Food & Beverages, Education, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Innovid Use Cases

What makes Innovid ideal for Engagement Management?

How can Innovid enhance your Channel Marketing process?

What solutions does Innovid provide for Competitive Intelligence?

What makes Innovid ideal for Sending & Publishing Communications?

21 buyers and buying teams have used Cuspera to assess how well Innovid solved their Advertising needs. Cuspera uses 517 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

Case Studies

Automotive

CASE STUDY Audi

Audi used Innovid to make ads for 67 regions. The platform let Audi keep creative consistent and change ad copy for each location. Innovid's Enhanced Catalogs helped Audi show more offers and update ...ads automatically. Audi went from advertising 2-3 models per market to 12 models in each region. This means Audi could show 6 times more models per market.

Read more →
Marketing and Advertising

CASE STUDY PMG

PMG used Innovid's consumer transaction outcomes product to measure the impact of ad campaigns for QSR clients. The goal was to connect ad spend to in-store sales and improve campaign targeting. Inno...vid's platform helped PMG track 25 times more attributed revenue and 55 times more attributed transactions than before. The campaign drove a 4.3% increase in incremental transactions. PMG used these insights to optimize media strategies and improve both online and in-store results.

Read more →
Entertainment

CASE STUDY Xumo

Innovid measurement helped Xumo prove its value to advertisers. Xumo used Innovid to compare unique reach, frequency, and incrementality against other publishers for a major retail client. Innovid's ...custom reports showed that 35% of households reached were unique to Xumo, with a 7% incremental lift. Xumo improved household frequency by 31% during the campaign. These insights let Xumo optimize campaigns and show its unique impact in the streaming market.

Read more →
Marketing and Advertising

CASE STUDY OBI

Innovid helped OBI transform CTV advertising for a portfolio of multifamily properties. OBI wanted to boost purchase intent, brand perception, and qualified leads by making CTV ads interactive. They ...partnered with Disney Advertising and Innovid to launch a campaign with audience segmentation and in-ad property exploration. Viewers could take video tours and respond to calls-to-action without leaving the ad. The campaign led to a 16% lift in purchase intent, a 15% increase in brand trust, and a 19% improvement in brand favorability.

Read more →
Marketing and Advertising

CASE STUDY Jan Kelley

Jan Kelley used Innovid to speed up auto offer campaigns. Their old process was slow and made it hard to keep ads fresh. With Innovid, they automated creative work and could update ads in real time. ...They tested many ad versions to find the best ones. This led to an 80% faster speed to market, a 56% cut in production time, and a 27% higher conversion rate.

Read more →
Telecommunications

CASE STUDY Yahoo DSP (for Verizon Fios)

Innovid Harmony Reach & Frequency helped Yahoo DSP manage ad frequency for Verizon Fios. Verizon wanted to cut ad waste and improve cost efficiency across all ad buys. Innovid gave Yahoo DSP a full v...iew of household ad exposures. The platform enabled real-time suppression of overexposed households. This reduced wasted impressions by 57%. Unique daily reach grew by over 41%. Verizon also improved the audience experience by cutting repeat ads.

Read more →

Video

Innovid Releases Harmony Direct to Optimize CTV Ads

Video Thumbnail

Frequently Asked Questions(FAQ)

for Innovid

What is Innovid?

Innovid is an Advertising platform. Innovid provides a powerful video platform that empowers advertisers and marketers to create, deliver and measure the impact of highly engaging video experiences on any device and media channel at scale, efficiently.

The Innovid platform includes several modules. Video experience builder makes it easy to create immersive video experiences that scale. Real-time analytics provides media quality, viewability, fraud, and brand safety, and performance. Optimization Suite helps to trigger notifications, suspending delivery/real-time video ad blocking, etc. User can integrate personalized videos using third-party data in CRM or marketing automation platforms.

Innovid has a suite of targeting and optimisation tools, and a creative platform which allows dynamic video ad creation to focus on ad targeting at the creative level. Innovid empowers advertisers to personalize, deliver and measure the most innovative advertising experiences on any device and media outlet through a single platform.

What is Innovid used for?

Innovid is a Advertising Software mainly used by its customers to Improve Brand Engagement and Acquire Customers by Advertisement, Engagement Management and Channel Marketing .

What are the top features of Innovid?

Personalization, Dashboard are some of the top features of Innovid.

Who uses Innovid?

Innovid is used by Food & Beverages, Education and Internet among other industries.

What are Innovid alternatives?

Opteo, Ad Sales Genius, Datagame and LiveIntent are popular alternatives for Innovid.

Where is Innovid located?

Innovid is headquartered at 45 West 18th Street, New York, NY 10011, United States.
lightning

Peers used Innovid for advertisement and engagement management

Innovid Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (58)
Custom Reports

4.60/5 ★

Read Reviews (66)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (58)
Custom Reports

4.60/5 ★

Read Reviews (66)

Software Failure Risk Guidance

?

for Innovid

Overall Risk Meter

Low Medium High

Top Failure Risks for Innovid

Mediaocean LLC News

Awards

Prisma recognized as a Leader in G2 Fall 2025 Reports

Prisma, a Mediaocean product, has been recognized as a Leader in the G2 Fall 2025 Reports, earning 26 badges across various advertising categories. It achieved top rankings in cross-channel, mobile, social, and video advertising, highlighting its flexibility and strength. Prisma was also ranked #1 in the UK Regional Grid Report for Mobile Advertising, showcasing its global market excellence.

Read more →
Partnership

Protected by Mediaocean and Internet Watch Foundation Partner to Advance Safer, Smarter Digital Advertising | Mediaocean

Mediaocean's Protected platform has partnered with the Internet Watch Foundation to enhance digital advertising safety. This collaboration integrates IWF's data into Protected's AI-powered verification, preventing ad placements near harmful content and ensuring brand safety. The partnership aims to protect children online and improve advertising outcomes by embedding IWF's intelligence into Mediaocean's verification suite.

Read more →
Partnership

Mediaocean Partnership Designed For Safer , Smarter Digital Advertising | Radio & Television Business Report

Mediaocean has partnered with the Internet Watch Foundation (IWF) to enhance digital advertising safety. This collaboration integrates IWF's data services with Mediaocean's AI-powered verification tool, Protected, to prevent ad placements near harmful content. The partnership aims to improve campaign activation, reporting, and media cost efficiency while ensuring brand safety.

Read more →
Partnership

Protected by Mediaocean and Internet Watch Foundation Partner to Advance Safer, Smarter Digital Advertising

Mediaocean's Protected platform has partnered with the Internet Watch Foundation to enhance digital advertising safety. This collaboration integrates IWF's data into Protected's AI-powered verification, aiming to prevent ad placements near harmful content and improve brand safety. The partnership supports Mediaocean's commitment to responsible advertising and strengthens its verification capabilities.

Read more →

Mediaocean LLC Profile

Company Name

Mediaocean LLC

Company Website

//mediaocean.com

Year Founded

2006

HQ Location

45 West 18th Street, New York, NY 10011, United States

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

M&A