Innovid Overview

Innovid transforms how advertisers and publishers engage with consumers through its omnichannel advertising platform. Users can create dynamic ad experiences that resonate with audiences, driving meaningful interactions and measurable business growth. The platform supports seamless ad delivery and optimization, ensuring that campaigns reach the right audience at the right time. Innovid's integration capabilities allow for smooth collaboration with top-tier partners, enhancing its usability. Advertisers benefit from detailed analytics that provide insights into consumer behavior, enabling data-driven decisions. This makes Innovid a go-to solution for those looking to elevate their advertising strategies in a competitive market.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Innovid.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Proposal & Quote Management
  • Social Media Analytics
  • Collaboration
  • Creative Agency
  • Campaign Management
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Business Priorities

Improve Brand Engagement and Acquire Customers are the most popular business priorities that customers and associates have achieved using Innovid.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Launch New Products
  • Increase Sales & Revenue
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Innovid Use-Cases and Business Priorities: Customer Satisfaction Data

Innovid works with different mediums / channels such as Mass Media. Television. Video etc.

Innovid's features include Personalization, and Dashboard. and Innovid support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Innovid analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Ad serving and tracking for all digital video advertising...." Peer review by Agency

Peer review evidence (same sources as the product rating summary)

"...For more information on how to activate personalized video, Want to Learn How We Can Make Your Advertising Easier? ..." Case Study L’Oréal
"...Focused on driving customer engagement, La Mer aimed to create deeper relevance by deploying a personalized, data-driven video strategy across YouTube TrueView. ..." Case Study Estée Lauder
"...Innovid is the only independent omni-channel advertising, creative and analytics platform built for television...." Innovid: Independent Advertising and Analytics Platform Built for TV

Innovid, Opteo, MediaOS, Datagame, LiveIntent, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Innovid is an independent CTV advertising and measurement platform for major brands. Advanced TV analytics and advertising solutions are provided.

Popular Business Setting

for Innovid

Top Industries

  • Food & Beverages
  • Education
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Innovid is popular in Food & Beverages, Education, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

Innovid Customer wins, Customer success stories, Case studies

What benefits does Innovid offer for Engagement Management?

How does Innovid facilitate Channel Marketing?

How does Innovid facilitate Competitive Intelligence?

How efficiently Does Innovid manage your Sending & Publishing Communications?

21 buyers and buying teams have used Cuspera to assess how well Innovid solved their Advertising needs. Cuspera uses 517 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

Innovid Releases Harmony Direct to Optimize CTV Ads

Video Thumbnail

Frequently Asked Questions(FAQ)

for Innovid

What is Innovid?

Innovid is an Advertising platform. Innovid provides a powerful video platform that empowers advertisers and marketers to create, deliver and measure the impact of highly engaging video experiences on any device and media channel at scale, efficiently.

The Innovid platform includes several modules. Video experience builder makes it easy to create immersive video experiences that scale. Real-time analytics provides media quality, viewability, fraud, and brand safety, and performance. Optimization Suite helps to trigger notifications, suspending delivery/real-time video ad blocking, etc. User can integrate personalized videos using third-party data in CRM or marketing automation platforms.

Innovid has a suite of targeting and optimisation tools, and a creative platform which allows dynamic video ad creation to focus on ad targeting at the creative level. Innovid empowers advertisers to personalize, deliver and measure the most innovative advertising experiences on any device and media outlet through a single platform.

What is Innovid used for?

Innovid is a Advertising Software mainly used by its customers to Improve Brand Engagement and Acquire Customers by Advertisement, Engagement Management and Channel Marketing .

What are the top features of Innovid?

Personalization, Dashboard are some of the top features of Innovid.

Who uses Innovid?

Innovid is used by Food & Beverages, Education and Internet among other industries.

What are Innovid alternatives?

Opteo, MediaOS, Datagame and LiveIntent are popular alternatives for Innovid.

Where is Innovid located?

Innovid is headquartered at 45 West 18th Street, New York, NY 10011, United States.
lightning

Peers used Innovid for advertisement and engagement management

Innovid Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.40/5

Read Reviews (1)
Analytics

4.79/5

Read Reviews (58)
Custom Reports

4.60/5

Read Reviews (66)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.40/5

Read Reviews (1)
Analytics

4.79/5

Read Reviews (58)
Custom Reports

4.60/5

Read Reviews (66)

Software Failure Risk Guidance

?

for Innovid

Overall Risk Meter

Low Medium High

Top Failure Risks for Innovid

Mediaocean LLC News

Partnership

Basis embeds Protected by Mediaocean for live AI verification inside ...

Basis and Mediaocean have integrated Protected by Mediaocean's AI-driven verification into Basis's advertising platform, enabling real-time brand safety and quality controls within campaign workflows. Announced on April 14, 2026, this marks the first phase of a strategic partnership aimed at reducing fragmentation in media lifecycle management. The integration allows marketers to optimize campaigns dynamically, addressing the operational challenges of separate activation and verification workflows.

Partnership

Basis, Mediaocean launch AI-driven media quality integration

Basis and Mediaocean have launched an AI-driven integration between Basis and Protected by Mediaocean, enhancing media quality and brand safety in campaign workflows. This strategic partnership introduces a performance-based approach to media quality, enabling marketers to apply advanced controls and real-time verification, optimizing campaigns for better performance and reduced waste.

Executive

Executive Change: Mediaocean Appoints Guy Kuperman as Chief Strategy ...

Mediaocean has appointed Guy Kuperman as Chief Strategy Officer, enhancing its leadership team. Mediaocean is a key player in omnichannel advertising, managing $200 billion in ad spend globally.

Executive

Kuperman Joins Mediaocean As Chief Strategy Officer, Guides AI Growth

Mediaocean appoints Guy Kuperman as Chief Strategy Officer to drive AI-focused growth and strategic partnerships. Reporting to CEO Bill Wise, Kuperman will oversee corporate strategy, business intelligence, and partnerships, including integrations with major platforms. His role aims to align Mediaocean's business units and enhance the company's AI capabilities in the advertising sector.

Mediaocean LLC Profile

Company Name

Mediaocean LLC

Company Website

//mediaocean.com

Year Founded

2006

HQ Location

45 West 18th Street, New York, NY 10011, United States

Employees

501-1000

Social

Financials

M&A