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Instapage vs FullStory: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Instapage vs. FullStory is based on a specific set of business needs and context. The comparison uses 8353 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Instapage and FullStory

Instapage, FullStory, unbounce, crazyegg, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Instapage covers Advertisement with Website, Communication Management with Website, Generation Of New Leads with Website, Engagement Management with Website, etc.

FullStory focuses on Engagement Management with Website, Products & Pricelist Management, Helpdesk Management with Chat, Customer Feedback Management, etc.

"We’ve found that using Instapage for our Ads campaigns far outperforms any other post-click campaign that we’ve initiated for our clients. " - Rudy Diemer

"FullStory lets us look at user behavior both individually and holistically across all of our users. We can also use FullStory to easily see when something like a simple UX issue is causing a lot of confusion, which is a gold mine of information for ...taking our user experience to the next level. " - Kelly Hoover

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Instapage

Focus area

Instapage is better than FullStory for

Software Failure Risk

  • low

logo FullStory

Focus area

FullStory is better than Instapage for

Software Failure Risk

  • medium

About

Instapage - The Advertising Conversion Cloud‚

FullStory - Digital Experience Analytics, Session Replay, Heatmaps

Age

2012

Financials

SERIES A

SERIES C

Business Need

Total Processes
(we found evidences for)

94

64

Total Goals
(we found evidences for)

17

12

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics




content management

content publishing


social media marketing


helpdesk management


social media management

social media analytics

engaging on social media

scheduling post to social media


workflow management



segmentation and targeting



conversion management



rating and review management


international marketing


training & onboarding



account management


competitive intelligence



lead qualification

lead qualification: technographic


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


performance management


relationship management




lifetime value management


relationship marketing



revenue cycle management



referral management




sales document management



knowledge management


contact list management




loyalty management

identify target customers



customer case management


products & pricelist management



Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Build brand awareness

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase customer life time value

  • Scale best practices

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Reduce bounce

  • Improve internal communications

  • Improve navigation

  • See 14 more
  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Increase sales & revenue

  • Launch new products

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Grow market share

  • Improve ROI

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • website

  • chat

  • user generated content

  • blogs

  • mobile

  • offline

  • phone calls

  • e-mail

  • social media

  • promotions

  • mobile app

  • games

  • point of sale

  • video

  • Slack

  • Twitter

  • LinkedIn

  • movies

  • display advertisement

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 21 more
  • website

  • chat

  • user generated content

  • blogs

  • mobile

  • offline

  • phone calls

  • e-mail

  • social media

  • promotions

  • mobile app

  • games

  • point of sale

  • video

  • Slack

  • Twitter

  • LinkedIn

  • movies

  • display advertisement

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting