Comparison Summary
Introducing Iterable and Maropost
Iterable, Maropost, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
Maropost focuses on Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.
"Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different Uls. Unlike other tools I’ve used, iterable is not another hurdle to jump over. It helps me do my job. " - Jamie Plankenhorn
"We are a small team. Our budget must show returns. Having access to the Marketing Cloud platform and Maropost’s support is like having a full-time email specialist on the team. " - Ryan Heil
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Cross-Channel Marketing Platform to Improve Customer Experiences
Marketing Automation platform for multi-channel customer engagement
Age
2013
2011
Financials
SERIES E
SERIES B
Business Need
Total Processes
(we found evidences for)
99
83
Total Goals
(we found evidences for)
17
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Enhance customer relationships
-
Acquire customers
-
Improve brand engagement
-
Increase sales & revenue
-
Improve ROI
-
Grow market share
-
Build brand awareness
-
Scale best practices
-
Enter new markets internationally or locally
-
Increase customer life time value
-
Establish thought leadership
-
Launch new products
-
Improve efficiency
-
Improve digital and social presence
-
Improve consistency
-
Improve internal communications
-
Improve stakeholder relations
- See 14 more
-
Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Scale best practices
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Grow market share
-
Improve ROI
-
Launch new products
-
Establish thought leadership
-
Improve digital and social presence
-
Increase customer life time value
-
Improve efficiency
- See 10 more
Top Channels
Channels Used
-
e-mail
-
social media
-
website
-
Facebook
-
Twitter
-
offline
-
mobile
-
phone calls
-
video
-
text SMS
-
Instagram
-
promotions
-
on premises
-
print media
-
point of sale
-
events
-
trade shows
-
omnichannel
-
mobile app
-
mass media
-
magazine
-
LinkedIn
-
review sites
-
newspaper
-
blogs
-
user generated content
-
Amazon
-
eBay
- See 25 more
-
e-mail
-
social media
-
website
-
Facebook
-
Twitter
-
offline
-
mobile
-
phone calls
-
video
-
text SMS
-
Instagram
-
promotions
-
on premises
-
print media
-
point of sale
-
events
-
trade shows
-
omnichannel
-
mobile app
-
mass media
-
magazine
-
LinkedIn
-
review sites
-
newspaper
-
blogs
-
user generated content
-
Amazon
-
eBay
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
